Latest news with #JME
Yahoo
2 days ago
- Business
- Yahoo
UK Rap Icon JME Teams Up with NEW Fintech platform Strade Base to Launch a New Era in Music Investment
LONDON, June 4, 2025 /PRNewswire/ -- Strade Base is a pioneering platform at the intersection of fintech and music, revolutionising how artists, fans, and investors engage with streaming royalties. UK Grime icon JME is the first artist to launch on Strade Base and within seconds of dropping, fans snapped up his offer of 100 shares to his track Integrity for £1 a share to celebrate the song's 10 year anniversary. At its core, Strade Base is about empowerment—giving artists greater control over their earnings, while inviting fans and supporters to participate directly in their success. While similar concepts have been teased by global music moguls like Jay Z, Strade Base proudly leads the charge from the UK, bringing innovation and opportunity to the forefront of our homegrown music scene. Jay Z's platform with Musicow received lots of hype earlier this year but doesn't appear to have actually made it to market. The team behind the platform include entrepreneur Dwight Okechukwu- British Grime royalty Skepta's business partner, and UK grime icon JME as an advisor. While fractional ownership is not a new concept, Strade Base is the first to offer it in an accessible, user-friendly format tailored for everyday fans, where the music artist is directly in control- not the labels. Unlike traditional distribution model Strade Base provides artists with a new way to monetise their catalogue—immediately and transparently—while fostering a direct and meaningful connection with their audience. Each purchase comes with a digital, tradable 'card' representing royalty ownership, and users can trade these cards within the community, much like collectible items. Cards can be physical or virtual and may include unique artist rewards like concert access or exclusive merchandise, deepening fan engagement and support. With over £3 million in investment and 3.5 years in development, Strade Base is built on passion and purpose. For advisor and first artist on the platform JME, this isn't just about innovation—it's about justice. He is passionate about returning ownership to the hands of creators and sees Strade Base as a lifeline for emerging artists. With traditional industry models often delaying earnings for years, many talented musicians are forced to abandon their dreams or fall into debt. Strade Base offers a real alternative: a platform where new artists can share music and begin earning from day one. JME is of course brother of famed MC, Skepta and between them and their record label 'Boy Better Know', they steered grime's second wave, helping to build the success of British rap. They have played huge stages at Glastonbury and Wireless and are legends in the British grime and rap scene. Strade Base will be announcing big artist drops monthly. View original content: SOURCE Strade Base


Daily Mail
20-05-2025
- Entertainment
- Daily Mail
Ed Sheeran sends fans WILD with an impromptu performance on the streets of Sheffield
Ed Sheeran sent fans into a frenzy with a surprise street performance in Sheffield on Saturday. The Shape Of You popstar, 34, got behind the decks in the centre of the city with DJ AG for one of his signature performances livestreamed on TikTok. Ed, wearing a long sleeve Corteiz T-shirt and a black leather jacket, arrived to much fanfare alongside London rapper JME before performing a mix of his biggest hits and a series of remixes. And the Ipswich-born singer's performance didn't disappoint, with Ed sending the northern crowd wild as he rapped: 'When you want to see me, when you want to see me, I'm in Sheffield town this evening.' He also shocked supporters with a remix of Gyptian's 2010 song Hold You (Hold Yuh), before transitioning into one of his own much-loved songs hits I Don't Care. But arguably the most popular performance of the night was Ed's rendition of Shape Of You which left elated fans screaming afterwards. The upbeat setlist also included performances of Peru, You Need Me, I Don't Need You and a host of collaborations with Man Don't Care MC JME. The sensational performance left viewers on social media similarly impressed, with many taking to the comments section of DJ AG's Instagram to praise Ed for the 'iconic' appearance. Fans wrote: 'Guys worth 300m and took his time out to show support. What a man', 'It was so clear Ed was in his element there, we love to see it', 'Where do I apply to be eds friend because he just seems so cool and genuine', 'Thats what I love about Ed he is the humblest guy always giving back and even with his mega celebrity status he never thinks any more of himself this man is pure gold a national treasure after Sir David', 'One thing bout it Ed is gonna deliver some clean live vocals', The sensational performance left viewers on social media similarly impressed, with many taking to the comments section of DJ AG's Instagram to praise Ed for the 'iconic' appearance 'Ed back where it all started ! The street - one of the best talents out of the UK by far'. The shock set in Sheffield comes ahead of the release of Sheeran's eighth studio album, Play, which is scheduled to drop on 12 September this year. Just last month, the Thinking Out Loud vocalist also surprised commuters in London with an impromptu gig outside King's Cross station. Dressed in a vibrant pink T-shirt, Ed setup in-front of a large pink heart emblazoned with the title of his new single, Azizam. Fans were delighted as Ed played his acoustic guitar and belted out hit songs including Shape Of You, Perfect and Bad Habits. He also appeared in his home county of Suffolk earlier this month, bringing his guitar for a performance in an Ipswich pub. The performance came after the release of Old Phone, another single off the new album. Ed shared clips of him singing on his Instagram, captioning the post: 'Brought the Old Phone for a homecoming show in Ipswich today. 'Thank you to @fishclawband for rocking it with me and for everyone who came down. Old Phone out now x.' The singer is far from the first artist to shock fans with a street performance with DJ AG however. The London-born DJ has welcomed a host of artists onto his platform including Skepta, JME, Craig David and most recently Jessie J, who sent fans wild with a performance of her hit song Price Tag. The female singer also performed hits such as Flashlight and her 2014 collaboration with American superstars Ariana Grande and Nicki Minaj, Bang Bang.