Latest news with #JSLicious
Barnama
24-05-2025
- Business
- Barnama
Small Snack Business Wins Big With SejaTi MADANI Award In Perak
IPOH, May 24 (Bernama) -- A community-run snack business in Kuala Kangsar, led by a group of women, has claimed the 2024 Sejati Madani Award for Perak, just months after its launch. The Village Development and Security Committee (JPKK) of Kampung Jaya Setia received the state-level honour along with a RM100,000 infrastructure grant and a trophy, presented by Perak Menteri Besar Datuk Seri Saarani Mohamad. The enterprise, JS Licious, began operations last November under the Sejahtera Komuniti Madani (Sejati Madani) programme. It is now managed by 15 women, many of them housewives and single mothers, producing a variety of traditional snacks. 'Among the favourites are pumpkin chips, ginger crisps, green pea crackers and kuih tiram,' said JPKK chairperson Ebby Shaifullah Yussof. Speaking to reporters at the awards ceremony here today, he said the team plans to use the funds to upgrade their workshop and secure full halal certification for their products. JS Licious currently brings in about RM6,000 in monthly revenue, with earnings rising to RM11,000 during festive seasons. What began as a small local effort has since expanded beyond Perak. Their snacks are now sold nationwide, including in Kelantan, Melaka and Johor, via online platforms such as TikTok Shop and Shopee. 'We're very grateful for this recognition and would like to thank the state government, the district office and the local village head for their support,' said Ebby. The Sejati Madani initiative, part of the Unity Government's push to stimulate local economies, awards eligible communities between RM50,000 and RM100,000 to support grassroots enterprises.
New Straits Times
24-05-2025
- Business
- New Straits Times
From small timers to big players, villagers take pride in success of snack business
IPOH: What started as a modest community project in a village workshop has now turned into an inspiring success story, earning a group of Kampung Jaya Setia villagers in Kuala Kangsar the coveted Sejati Madani Award. Armed with little more than determination and traditional recipes, the team behind JS Licious turned their humble pumpkin chips into a thriving business and a symbol of rural innovation in the country. Kampung Jaya Setia headman Ebby Shaifullah Yusoff, 54, said the award marked a turning point for JS Licious, a homegrown snack brand known for its innovative twist on traditional Malaysian crisps. "With a team of 15 participants mostly from low-income households and single mothers, we began operations in Nov 2024, launching our first product which is pumpkin-based chips. "This award is more than just recognition and it's proof that we're on the right path. We started with almost nothing. "Now, we're aiming to upgrade our equipment, expand production and apply for halal certification to reach a wider market," he said when met after receiving the award from Perak Menteri Besar Datuk Seri Saarani Mohamad today. They took home RM100,000 as the grand prize and also won the Social and Economic Progress category under the Perak 2024 Sejati Madani Awards, earning an additional RM5,000. JS Licious currently offers a vibrant mix of local snacks, including pumpkin chips, ginger chips, green pea crisps and sambal glutinous rice crackers. Their newest creation, crispy serunding, is set to hit the market soon. He said the products had already gained online traction via TikTok and Shopee, helping the brand break into markets beyond Perak. "Our sales jumped from RM5,000 to over RM11,000 during the festive season, with deliveries reaching as far as Johor and Kelantan. "We plan to use the prize money to invest in better machinery and involve more villagers. We want JS Licious to be a true example of rural empowerment and innovation," he said. Ebby Shaifullah also extended his gratitude to the district office, local leaders and volunteers who supported the initiative since its inception. "This recognition belongs to everyone in the village who worked tirelessly. It hasn't been easy, but with determination and unity, we've come this far. "What began as a small community effort is fast becoming a model for sustainable rural entrepreneurship in Malaysia," he added.
