3 days ago
No matter the season, our staff is covering what's happening. Subscribe to access our coverage.
As a Wisconsin native, I'm accustomed to waiting for the change of seasons. As a longtime journalist, I know the seasons around here are marked this way:
Brewers to Packers to Bucks.
Of course, there is also festival season, lake season and concert season, which always seem to overlap.
And, on the news side, political season, which I think now officially covers at least 363 days of the year – sometimes more.
If you subscribe to the Milwaukee Journal Sentinel primarily because you're interested in a single season or two, I'd encourage you to spend a little time on today, or flipping through your newspaper, for a taste of what our entire team is doing.
If you don't subscribe, please spend some time with us and then make a stop at to see the latest offers. We'd love to have you as a subscriber.
You should know this about us: There is no stronger, more knowledgeable, more dedicated, more talented news team covering our state, bringing you the latest news and information – from stories to schedules to photo galleries and videos, podcasts and more.
And you should know this: We strive to be connected to our community and essential to our readers – whatever their interest and whenever and wherever they need us.
That means the work of our Packers team didn't end when the team's season did in January. We tracked free agency, went to the NFL scouting combine, followed every draft pick, and will be on the sidelines and in the locker room when training camp starts in July.
As a subscriber, you get access to all of that coverage – every word, photo, video or podcast about the team.
What's more, subscribers get first crack at (and free admission to) our regular Inside the Journal Sentinel events. That includes another chance to meet our Packers reporters, ask questions and maybe walk away with some swag.
Other upcoming Inside the Journal Sentinel events will feature outdoors writer Paul Smith, as hunting season ramps up, and dining critic Rachel Bernhard, who is already working on her next Top 25 restaurants list.
The calendar will soon officially shift to summer, so think about the stories we'll be offering you in just the next few months:
The state Legislature is in the midst of rewriting Gov. Tony Evers' budget. There is a new superintendent busy remaking Milwaukee Public Schools. Harley Davidson and Kohl's Corp. are facing board fights and economic challenges. The battle over an oil pipeline through the Great Lakes is coming to a head.
All will have a direct impact on you – from the price you pay at the pump, the checkout line or on your taxes to what our kids are learning in school.
There are equally high stakes around the looming showdown between President Donald Trump and Republican U.S. Sen. Ron Johnson, who is demanding changes to the a federal budget bill filled with Trump initiatives.
Meanwhile, there will be a resolution to the federal case of Milwaukee County Circuit Judge Hannah Dugan, charged with helping an undocumented immigrant elude immigration officers seeking to arrest him outside her courtroom.
For the Bucks there is that little question about the future of Giannis Antetokounmpo with the team. For the Packers, it's whether Jordan Love can get back on track. And how about those Brewers? Have they got another playoff run in them?
(And when are we going to see that pitcher with a 100 mph fastball called up?)
Of course, Summerfest starts soon – music critic Piet Levy and the rest of our team will help you find the best acts. And our Connect Team, a group of reporters focused on providing vital information in the moment, will help you figure out the best way to get to the lakefront.
There will be previews of other festivals, thoughts on the best restaurants to try and what prep athletes to watch as high school football and the other fall sports get started.
Yes, it's not even summer and I already mentioned fall.
State Fair will be here soon enough, then back-to-school, Packers pre-season and then it'll be the city and county's turn to hammer out their budgets, and what you'll pay in taxes.
Like life, the seasons come at you pretty fast in this business.
Know that we are ready for them. And that we want you to join us as a subscriber, so you don't miss any of it along the way.
Greg Borowski is executive editor of the Milwaukee Journal Sentinel. You can follow him on X, formerly known as Twitter, @GregJBorowski and reach him via
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This article originally appeared on Milwaukee Journal Sentinel: Subscribe to the Journal Sentinel for news, sports and entertainment