25-04-2025
- Business
- Business Journals
The Picklr's West Allis indoor pickleball facility proposal advances
The redevelopment of large buildings into indoor pickleball facilities has become a trend in Southeast Wisconsin, and one national franchise wants to do just that in West Allis.
AT A GLANCE
The Picklr's request for a conditional use permit for its proposed West Allis location at 2550 S. 108th St. received an endorsement from a city panel.
The 30,000-square-foot, 10-court indoor pickleball facility would include a pro shop and other amenities.
The venue is expected to open this summer.
The Picklr's plans to bring indoor pickleball to West Allis advanced this week.
The city's Plan Commission on Wednesday recommended approval of a conditional use permit for the venue, planned at 2550 S. 108th St. Final approval of the permit is expected to be considered May 6 by the West Allis Common Council.
The 30,000-square-foot facility would take the place of a former Dunham's Sports store. The renovated building is planned to include 10 indoor pickleball courts, a pro shop, grab-and-go food and drink options and a private event area. It also would feature an enclosed community space for hosting events, according to Plan Commission documents.
The Picklr members have access to open play, league play and tournaments and have an option to enroll in private and semi-private lessons and clinics by certified trainers. The location will be open to the public and offer monthly and annual memberships as well as daily passes.
In addition to the conditional use permit, The Picklr would need to submit detailed site, landscaping and architectural plans for city review, said Jack Kovnesky, a West Allis city planner.
If the project advances, renovation of the interior for The Picklr is expected to take approximately 10 weeks, according to the documents. The venue could open this summer.
The new facility will give the Utah-based The Picklr three Wisconsin locations including one in the former Big Lots location at N78 W14511 Appleton Ave. in Menomonee Falls as well as a location in Ashwaubenon. The company plans to expand to eight locations in Wisconsin, including four to six in the Milwaukee area.
The redevelopment of large buildings into indoor pickleball facilities has become a trend in Southeast Wisconsin.
Ace Pickleball Club plans to open a 17-court facility in the former Pick 'n Save space at the Ruby Isle shopping center in Brookfield in August. Arizona-based Pickleball Kingdom opened its second Wisconsin location in a 60,000-square-foot former Multi-Color Corp. building in Menomonee Falls.
In addition, a 40,000-square-foot indoor soccer facility in South Milwaukee last fall was converted into a 12-court indoor pickleball facility known as Premier Pickleball Center.
