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Indian Express
24-05-2025
- Business
- Indian Express
The Nature of Design: what the VI Moscow Interior and Design Week has in store for Indian companies and visitors
Moscow Interior and Design Week will take place from May 22 to May 25, 2025, at the Manege Central Exhibition Hall. This year's theme, 'The Nature of Design,' emphasizes the balance between nature and technology, aligning with global trends in sustainable and innovative design. This season, Russia's largest industry event will bring together over 1,100 leading manufacturers, designers, and entrepreneurs from around the world. This time, more than 45 foreign companies and designers from 15 countries will showcase their work, including Jordan, Belarus, Kazakhstan, India, and many others. Jaipur Rugs will represent India with an exclusive huge carpet based on the work of Russian artist Svyatoslav Roerich. 'Where are you going, my brother?' India and Russia share longstanding trade relations, and Moscow Interior and Design Week serves as a platform to expand partnerships in interior design, architecture, and smart home technologies. The exhibition offers opportunities to exchange experience with Russian designers, discuss investment prospects, and explore opportunities to expand distribution channels. For example, a special international session will be held as part of the exhibition, organized in cooperation with the Moscow Export Center. It will feature 50 export-oriented Russian enterprises, including participants of the Moscow Export Center programs and Moscow Interior and Design Week participants, as well as 10 foreign importer companies. The event aims to establish and develop trade relations with international partners, conclude profitable export contracts, and implement large joint projects. For Indian companies, participating in Moscow Interior and Design Week is an excellent opportunity to enter the Russian and CIS markets, establish business connections, and present products to a target audience of industry professionals, developers, and consumers. There is a growing demand in Russia for high-quality handmade furniture, textile design, and home decor items—areas in which Indian manufacturers have a strong global reputation. Indian companies and speakers have repeatedly participated in Moscow Interior and Design Week. Last year's business program included Shruti Dimri, Director of Anagram Architect. Additionally, the India Trade Promotion Council and the Furniture Manufacturers and Traders Association took part in the exhibition. Jaipur Rugs is returning for the second time as a headliner. It is also important to note that the Embassy of India in Russia is a regular guest at the exhibition. This time, over 180 experts, including well-known entrepreneurs, designers, and architects who are advancing the industry, will take part. There will also be world-class stars such as Yogesh Chaudhary, Director and owner of the Indian brand Jaipur Rugs, ranked among the top 50 luxury industry leaders by The Style List magazine. Under his leadership, the company has reached an international level with showrooms in Milan, Dubai, London, and Singapore. Jaipur Rugs' clients include tennis star Serena Williams, and the brand's carpets decorate the interiors of the legendary Bvlgari hotel. Architect Shakuf Hassam, who previously worked for more than 17 years at the famous Zaha Hadid architectural bureau, as well as leading global experts in cultural entrepreneurship and women's leadership such as Her Excellency Reem Bin Karam, will also participate. Moscow Interior and Design Week offers an exciting cultural experience and a chance to explore the latest trends in Russian and European interior design. The exhibition covers over 10,000 square meters and includes modern and classical interior solutions, Russian craftsmanship in home decor, ceramics, and furniture production. Visitors can also join organized factory tours to gain insight into Russian production processes and establish contacts with international designers and industry leaders. Since its launch in 2022, Moscow Interior and Design Week has attracted participants from over 20 countries. Media Contact as below: Press office: press@ Visit Website 8-800-505-33-74 Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
Times
14-05-2025
- Business
- Times
Meet the king of rug-making
That Jaipur Rugs is India's most successful design company is fairly surprising given the cornerstones on which it was founded. The company was never created, insists the 71-year-old weaver Nand Kishore Chaudhary, with the aim of making a fortune (which it does today, turning over about £90 million a year). Neither did the founder dream of dominating the world of handmade rugs — which the company now does, selling its hand-knotted creations in more than 60 countries. His vision has always been based, Chaudhary tells me over Zoom from his Jaipur office, 'on love'. He loves making rugs, whether they are precious hand-knotted silk creations or hardy floor coverings — and owns an extraordinary collection of them. He loves offering his customers beautiful pieces that transform their houses into a home. He loves empowering his employees through his benevolent foundation. And, thankfully, he loves his family: his wife (nicknamed by the family the 'Chief Happiness Officer' because of her ability to sort out HR problems) and his five children, all of whom work in the business. He was very lucky, he says, that in 1978, having given up a job in banking, he discovered what he loved to do: weaving. With a 5,000-rupee loan from his father, he bought two looms and a bicycle and started to learn the trade for himself — every part of it, from spinning the wool to selling the final product. 'The purpose of my life has been self-discovery and self-exploration,' the man often called 'the Gandhi of India's business world' says simply. 'Life is a continuous search for a purpose that's bigger than one's own self. When you weave, you can let go of all of the anxieties, fears and ego that stop you from growing and experiencing what is pure.' While making rugs he discovered not only the essence of who he was, but two things vital to making his business a success — on which he has lectured at universities such as MIT, Wharton and Harvard. The first is: if you cut the middleman out, your customer has a direct line to you and develops a relationship with you. And the second: if you treat your workers well, you create a workforce that blossoms and in turn produces better work. The combination of both, he adds, creates a virtuous circle of happiness in which happy customers and happy workers are joined. Employing women — who make up four fifths of the workforce — has also been key to Jaipur Rugs' success, he says. 'Women are far more disciplined and produce good quality. They have learnt to be the best managers. They manage their food, their house, the education, the children — and still weave.' Because he insists on running Jaipur Rugs as a social enterprise, with fair wages, healthcare and education so workers and families can improve their lives, he has a hugely dedicated workforce 'which is like family', he says. • The A-list's favourite fashion designer — with a new homeware range The figures on the foundation's website are certainly impressive. It says it has thus far helped 270,000 artisans and their families in 669 villages over five states, employed over 50,000, and given healthcare to more than 67,000 and education to over 5,000 in matters from finance to sanitation. And that, the founder says, is the point of what they do. 'We are driven by our belief in the potential and dignity of every artisan. By addressing multiple dimensions of development, we strive to build a better future where artisans can lead fulfilling lives and contribute to the growth of their villages.' Equally important, though, it's a business, insists his son Yogesh, who is the company's director. And that means it continuously has to be best in class. As well as employing, Yogesh says, 'some of the most talented artisans in India, and training hundreds to come up after them', from spinners and weavers to dyers and designers, using silk from China and India, wool from Saudi to New Zealand, it regularly collaborates with leading designers from around the world. Since its first co-design in 1990s — a simple fruit pattern with a US graphic designer — it has collaborated with jewellers, artists and fashion houses, ranging from star students at St Martins in London to the late British jeweller Jocelyn Burton. At this summer's Milan Design Week it showed collaborations by Richard Hutten and this October at the Decorex show in London it will exhibit another with Vimar 1991, the Italian thread-maker owned by Chanel, of rugs in classic monochrome tones that mimic the house's famous tweeds. Of all of its collaborations, the new Chanel designs have been 'super successful,' Yogesh says, 'with people reaching out from all over the world to ask for it.' Although fulfilling sales will possibly be more difficult, he adds. 'We didn't anticipate it would sell out so quickly. And getting the yarn is difficult. So we need to develop the process to meet demand.' In the meanwhile its 40,000 artisans across India — but primarily Gujarat, Rajasthan, Uttar Pradesh, Bihar and Jharkhand — will keep making rugs, from little mats for children's rooms to a giant silk-knotted carpet for a Middle Eastern royal family that took 19 people three years to weave. When, a decade or so ago, it produced that, it cost about £100,000, Yogesh says. 'Now it would cost double that.' In the past decade the business has transformed significantly, Yogesh says, as the five siblings have come into the business (three in the US, two in India, working across departments from design to technology). Whereas in 2016 nearly all of its rugs were sold locally, and proudly displayed in public spaces in the region, from the Taj Hotel and Soho House in Mumbai to islands in the Maldives, today about 60 per cent of all the carpets are exported and sold in six branded American stores, under their US label Jaipur Living, and by retailers in 60 countries, from Milan and Paris to Beijing and Moscow. No other Indian company, the father and son admit slightly bashfully, have won more awards for design than they have. No other company in India employs more artisans. And no other rug-weaver has worked with so many great international designers and fashion houses. Today, Yogesh says, the company sometimes produces ten different designs a week. 'The homeware world is increasingly emulating fashion,' he says. 'We are very happy to work with fashion companies — whether that's transforming the fibres Chanel produce for their jackets or making rugs for high street brands.' What makes his father happy, though, is the same thing that's always made him happy: hanging out with weavers and their looms. 'When I started, no one in the villages wanted to weave,' he tells me. 'Now you see women who are so well trained and have their own carpet-weaving businesses. We have dignified them and empowered them and allowed them to save money for their marriages or doing further studies.' And because increasing numbers of customers want to buy only products made ethically, that benefit others, the virtuous circle keeps growing. What that means is 'everyone is happy, everyone does well,' Chaudhary grins. 'That is all I have ever wanted.'
Fashion Value Chain
08-05-2025
- Entertainment
- Fashion Value Chain
Jaipur Rugs x Gurjeet Singh Launch 'Dreamers' Collection
Jaipur Rugs and Gurjeet Singh Unveil 'Dreamers': A Radical New Collection Rooted in Rural Voices Jaipur Rugs, in collaboration with acclaimed textile artist Gurjeet Singh, launches Dreamers—a genre-defying collection that transcends decorative design, offering bold, emotional narratives woven by India's rural artisans and Jaipur Jail inmates. Blending hand-knotting traditions with raw storytelling, the collection touches on gender, caste, queerness, and generational trauma—amplifying the voices of artisans like Pinki, Boogli, and Gajanand as co-authors, not just craftspersons. From the poignant 'I Want to Go Home' to the haunting 'Black Sun', each piece becomes a visual essay, crafted with over 600,000 knots and months of meticulous labor. The collection also features sculptural heads made from discarded fire-damaged rugs—symbolizing renewal, resilience, and environmental consciousness. 'This is not just craft—it's confession, memory, protest, and authorship,' says Rutvi Chaudhary, Director, Jaipur Rugs. 'Dreamers is handmade luxury redefined: ethical, emotional, and radically human.'
Syyaha
16-04-2025
- Entertainment
- Syyaha
Jaipur Rugs Announces ‘Playing with Tradition' Collection with Dutch Designer Richard Hutten
Dubai, United Arab Emirates – 16th April 2025. Jaipur Rugs, one of the world's most prestigious names in handcrafted carpets, is proud to unveil its latest designer collaboration with internationally acclaimed Dutch designer Richard Hutten. The exclusive collection titled 'Playing with Tradition' debuted at the Salone del Mobile 2025 in Milan and will soon be available at the Jaipur Rugs store in Dubai. Known for his imaginative, bold, and playful design sensibility, Richard Hutten has earned global recognition for blending function with humor and unconventional form. With 'Playing with Tradition,' Hutten pays homage to the centuries-old tradition of hand-knotted rugs while infusing them with a fresh, contemporary twist to make them relevant for future generations. 'This collection is both a tribute and a transformation,' says Richard Hutten. 'By adding playful elements to traditional motifs, I want to preserve the essence of craftsmanship while inspiring a new way of experiencing these heirlooms. The collection is about merging two worlds — the classic and the contemporary — into something unexpected and joyful.' The 'Playing with Tradition' collection features nine stunning rugs, each handcrafted in Rajasthan, India, by master artisans. The designs use traditional patterns as a base canvas, enlivened with imaginative 'add-ons' that reflect Hutten's distinct design philosophy. From whimsical motifs to bold architectural influences, every piece is a celebration of storytelling through design. Among the standout pieces is Confetti 1 and Confetti 2 , which capture the spirit of celebration. Inspired by the vibrant Holi festival of India, Hutten imagined colorful confetti scattered across a traditional rug — turning the pieces into joyful works of art. The rugs blend traditional floral and vine motifs with bursts of color, symbolizing optimism and happiness. Squares offers a stunning juxtaposition of age-old craftsmanship and modern geometry. Traditional patterns form the foundation, while colorful square motifs interrupt the surface in a contemporary, eye-catching manner. The result is a dynamic fusion of heritage and modernity. In Color Blocks and Blue Box , Hutten plays with architectural elements. The former features simple, 3D-inspired blocks set against a classic backdrop, creating an architonic contrast, while the latter draws inspiration from Dutch Delft Blue pottery. Crafted entirely in blue hues, Blue Box creates a serene yet bold dialogue between Dutch and Indian cultural aesthetics. Perspective explores visual illusion, with a subtle color palette and a design that draws the viewer's eye to the center of the rug, no matter the angle. This piece reinterprets how space and form interact, bringing depth and dimension to any interior. With Connect 1 and Connect 2 , Hutten ventures into the realm of AI-assisted creativity. Using artificial intelligence to select and combine elements from two traditional rugs, the designer stitches the pieces together with an exaggerated needle motif — symbolizing unity and contrast. These unique creations also double as art pieces, ideal for both floor and wall display. Finally, Bananas injects humor and whimsy into the collection. Inspired by the slapstick comedy of legends like Charlie Chaplin and Laurel & Hardy, the traditional rug design is overlaid with playful banana motifs — a bold and unexpected twist that stays true to Hutten's philosophy of joyful design. 'We are thrilled to collaborate with Richard Hutten on this extraordinary collection,' said Yogesh Chaudhary, Managing Director, Jaipur Rugs. 'His vision aligns beautifully with our mission of bringing art, design, and storytelling to life through handmade rugs. 'Playing with Tradition' is not just a collection — it's a bold celebration of heritage and innovation. We are proud to debut it on a global platform like Salone del Mobile before bringing it to our Dubai audience.' Each rug in the collection has been meticulously hand-knotted, with the number of knots ranging up to 1.29 million, and crafted over 124 to 152 days by skilled artisans from villages across Rajasthan. With its global debut at Salone del Mobile 2025, the launch of this collection further solidifies Jaipur Rugs' commitment to pushing the boundaries of design while preserving the integrity of Indian craftsmanship. The 'Playing with Tradition' collection by Richard Hutten will be available soon at the Jaipur Rugs store in Dubai. For further information, visit
Web Release
15-04-2025
- Entertainment
- Web Release
Jaipur Rugs Announces ‘Playing with Tradition' Collection with Dutch Designer Richard Hutten
Jaipur Rugs, one of the world's most prestigious names in handcrafted carpets, is proud to unveil its latest designer collaboration with internationally acclaimed Dutch designer Richard Hutten. The exclusive collection titled 'Playing with Tradition' debuted at the Salone del Mobile 2025 in Milan and will soon be available at the Jaipur Rugs store in Dubai. Known for his imaginative, bold, and playful design sensibility, Richard Hutten has earned global recognition for blending function with humor and unconventional form. With 'Playing with Tradition,' Hutten pays homage to the centuries-old tradition of hand-knotted rugs while infusing them with a fresh, contemporary twist to make them relevant for future generations. 'This collection is both a tribute and a transformation,' says Richard Hutten. 'By adding playful elements to traditional motifs, I want to preserve the essence of craftsmanship while inspiring a new way of experiencing these heirlooms. The collection is about merging two worlds — the classic and the contemporary — into something unexpected and joyful.' The 'Playing with Tradition' collection features nine stunning rugs, each handcrafted in Rajasthan, India, by master artisans. The designs use traditional patterns as a base canvas, enlivened with imaginative 'add-ons' that reflect Hutten's distinct design philosophy. From whimsical motifs to bold architectural influences, every piece is a celebration of storytelling through design. Among the standout pieces is Confetti 1 and Confetti 2 , which capture the spirit of celebration. Inspired by the vibrant Holi festival of India, Hutten imagined colorful confetti scattered across a traditional rug — turning the pieces into joyful works of art. The rugs blend traditional floral and vine motifs with bursts of color, symbolizing optimism and happiness. Squares offers a stunning juxtaposition of age-old craftsmanship and modern geometry. Traditional patterns form the foundation, while colorful square motifs interrupt the surface in a contemporary, eye-catching manner. The result is a dynamic fusion of heritage and modernity. In Color Blocks and Blue Box , Hutten plays with architectural elements. The former features simple, 3D-inspired blocks set against a classic backdrop, creating an architonic contrast, while the latter draws inspiration from Dutch Delft Blue pottery. Crafted entirely in blue hues, Blue Box creates a serene yet bold dialogue between Dutch and Indian cultural aesthetics. Perspective explores visual illusion, with a subtle color palette and a design that draws the viewer's eye to the center of the rug, no matter the angle. This piece reinterprets how space and form interact, bringing depth and dimension to any interior. With Connect 1 and Connect 2 , Hutten ventures into the realm of AI-assisted creativity. Using artificial intelligence to select and combine elements from two traditional rugs, the designer stitches the pieces together with an exaggerated needle motif — symbolizing unity and contrast. These unique creations also double as art pieces, ideal for both floor and wall display. Finally, Bananas injects humor and whimsy into the collection. Inspired by the slapstick comedy of legends like Charlie Chaplin and Laurel & Hardy, the traditional rug design is overlaid with playful banana motifs — a bold and unexpected twist that stays true to Hutten's philosophy of joyful design. 'We are thrilled to collaborate with Richard Hutten on this extraordinary collection,' said Yogesh Chaudhary, Managing Director, Jaipur Rugs. 'His vision aligns beautifully with our mission of bringing art, design, and storytelling to life through handmade rugs. 'Playing with Tradition' is not just a collection — it's a bold celebration of heritage and innovation. We are proud to debut it on a global platform like Salone del Mobile before bringing it to our Dubai audience.' Each rug in the collection has been meticulously hand-knotted, with the number of knots ranging up to 1.29 million, and crafted over 124 to 152 days by skilled artisans from villages across Rajasthan. With its global debut at Salone del Mobile 2025, the launch of this collection further solidifies Jaipur Rugs' commitment to pushing the boundaries of design while preserving the integrity of Indian craftsmanship. The 'Playing with Tradition' collection by Richard Hutten will be available soon at the Jaipur Rugs store in Dubai. For further information, visit
