14-05-2025
- Business
- Powys County Times
Nixon Farms wins Royal Welsh Showground catering contract
THE Welsh Black Cattle Society has agreed a new catering partnership with a family firm near Builth Wells.
The society says the new partnership will bring an exciting culinary experience to the pavilion at the heart of the Royal Welsh Agricultural Society events – including the Royal Welsh Show.
Following a competitive selection process, Nixon Farms, based at Penmincae Farm, just outside Builth, has been appointed as the official catering operator for the society's pavilion, based on the Royal Welsh Showground.
Nixon Farms has said it will offer a "fresh and inviting" menu that celebrates the best of Welsh Black beef.
Society chairman Marian Phillips said: 'We are thrilled to welcome Nixon Farms to our pavilion.
"Their ethos aligns perfectly with the values of the Welsh Black Cattle Society – quality, provenance and a deep appreciation for the Welsh Black Beef and Welsh agriculture.
'We are confident they will enhance the pavilion experience for all our members and guests.'
The pavilion serves as a central hub for members and visitors during major agricultural events, including the Royal Welsh Show.
The new catering offering will feature seasonal dishes, light refreshments and special menus that showcase Welsh Black beef and other regional produce.
James Nixon, of Nixon Farms, added: 'It is a great honour to be working with the Welsh Black Cattle Society and its members to showcase the quality of Welsh Black beef in the pavilion on the Royal Welsh Showground.
"As a family we look forward to welcoming you.'
The new catering operation will officially launch at the Royal Welsh Spring Festival being held this weekend, May 17-18, with members and the public warmly invited to experience the new menu and hospitality.
Founded in 1904, the Welsh Black Cattle Society is dedicated to the preservation, promotion and development of the native Welsh Black breed.
The society supports breeders across the UK and celebrates the breed's role in sustainable, high-quality beef production.
