Latest news with #JarvisYan
The National
24-05-2025
- Automotive
- The National
ROX Motor begins UAE journey with W Motors to manufacture new energy vehicles
ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE's leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the UAE. The agreement, signed at Make it in the Emirates 2025 event last week, marks a major milestone in enhancing regional manufacturing and supporting the country's industrial and sustainability goals. As part of this collaboration, ROX Motor will begin producing its vehicles - starting with the ROX 01 - at W Motors' new facility in Abu Dhabi. This move signifies the first time ROX vehicles will be manufactured outside China, reflecting a commitment to local adaptation and regional resilience. 'This partnership accelerates our regional growth and aligns with the UAE's industrial strategies,' said Jarvis Yan, founder and chief executive of ROX Motor. 'Together with W Motors, we're building the future of sustainable mobility in the UAE and beyond.' Ralph Debbas, founder and chief executive of W Motors, said: 'We're proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE's ambition to become a global automotive hub.' The partnership supports key national initiatives including Operation 300bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies' roles in shaping a sustainable and self-reliant automotive future for the region. In addition to local manufacturing efforts, ROX Motor is accelerating innovation through strategic technology partnerships in the UAE. The company recently entered into a collaboration with Enercap to advance high-performance battery cell applications across its product line, enhancing deployment and operational efficiency regionally and globally. ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE's Operation 300bn strategy. Borouge collaboration brings advanced polyolefin innovation, enabling lighter, more durable interiors and exteriors tailored for everyday use - from bustling city streets to open desert.
Trade Arabia
21-05-2025
- Automotive
- Trade Arabia
ROX Motor, Borouge tie-up for innovative mobility solutions
ROX Motor, a global luxury new energy vehicle (NEV) company, has signed a strategic collaboration agreement with Borouge, a leading petrochemicals company providing innovative and differentiated polyolefins solutions, to advance sustainable mobility based on advanced polyolefin innovation. As part of the partnership, ROX Motor and Borouge will jointly explore the development and application of recyclable polyolefins and engineered, lightweight composite materials across both interior and exterior automotive components, said a Wam news agency report. These materials will be engineered to reduce vehicle weight, enhance energy efficiency, and meet growing regional and global demand for sustainable mobility, ensuring users enjoy exceptional performance with a lower environmental footprint. The partnership goes beyond technological advancement by incorporating everyday driving scenarios, such as urban commuting, desert off-roading, and outdoor recreation, into the core of R&D, enabling the development of products that integrate luxury with functional value. Formalised during the Make it in the Emirates (MIITE) 2025 exhibition in Abu Dhabi, where ROX Motor launched its vision 'Empowered by Nature, Expanding Globally', the agreement was signed by Jarvis Yan, Founder and CEO of ROX Motor, and Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge. The signing cermony was witnessed by Badr Salim Al Olama, Director General of Abu Dhabi Investment Office, and Naser Abdulazeez Ahmed, CEO, Rox Automobiles UAE. Yan stated: 'We are honoured to establish a strategic partnership with Borouge, one of the UAE's leading industrial champions. As a global leader in polyolefin materials, Borouge not only drives the UAE's industrial growth but also leads the industry forward through continuous innovation. Through this collaboration, we will leverage Borouge's deep technical expertise and strong local resources to jointly advance the development and application of innovative materials and lightweight technologies for automotive interiors and exteriors. This marks both a key step in building ROX Motor's localised supply chain and a move that further strengthens our leadership in the luxury EV sector. Looking ahead, we will work together in support of the 'Operation 300 Billion' strategy, injecting new momentum into the UAE's automotive transformation and sustainable development.' Al Suwaidi commented: 'Our partnership with ROX Motor marks an exciting step into the UAE's emerging electric vehicle sector, where Borouge will supply our advanced polyolefin materials engineered for performance and sustainability. By aligning with the objectives of 'Make it in the Emirates', we are proud to strengthen domestic manufacturing and help shape a more resilient, future-ready automotive industry here in the UAE." The collaboration with Borouge marks a key milestone in the brand's global innovation and industrial collaboration strategy, while also reinforcing its long-term commitment to the UAE. Aligned with the UAE's Operation 300 Billion initiative, the partnership strengthens the brand's regional presence while supporting the development of an innovation-driven automotive ecosystem in the country.
Zawya
20-05-2025
- Automotive
- Zawya
ROX Motor, Borouge partner to drive sustainable mobility, advance automotive innovation in UAE
ROX Motor, a global luxury new energy vehicle (NEV) company committed to becoming the leading NEV brand for outdoor lifestyle enthusiasts worldwide by 2030, has signed a strategic collaboration agreement with Borouge, a leading petrochemicals company providing innovative and differentiated polyolefins solutions, to advance sustainable mobility based on advanced polyolefin innovation, tailored to the real-world needs of drivers across the Middle East and global markets. As part of the partnership, ROX Motor and Borouge will jointly explore the development and application of recyclable polyolefins and engineered, lightweight composite materials across both interior and exterior automotive components. These materials will be engineered to reduce vehicle weight, enhance energy efficiency, and meet growing regional and global demand for sustainable mobility, ensuring users enjoy exceptional performance with a lower environmental footprint. The partnership goes beyond technological advancement by incorporating everyday driving scenarios, such as urban commuting, desert off-roading, and outdoor recreation, into the core of R&D, enabling the development of products that integrate luxury with functional value. Formalised during the MAKE IT IN THE EMIRATES (MIITE) 2025 exhibition in Abu Dhabi, where ROX Motor launched its vision 'Empowered by Nature, Expanding Globally,' the agreement was signed by Jarvis Yan, Founder and CEO of ROX Motor, and Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge. The signing cermony was witnessed by Badr Salim Al Olama, Director General of Abu Dhabi Investment Office, and Naser Abdulazeez Ahmed, CEO, Rox Automobiles UAE. Jarvis Yan, Founder and CEO of ROX Motor, stated, 'We are honoured to establish a strategic partnership with Borouge, one of the UAE's leading industrial champions. As a global leader in polyolefin materials, Borouge not only drives the UAE's industrial growth but also leads the industry forward through continuous innovation. Through this collaboration, we will leverage Borouge's deep technical expertise and strong local resources to jointly advance the development and application of innovative materials and lightweight technologies for automotive interiors and exteriors. This marks both a key step in building ROX Motor's localised supply chain and a move that further strengthens our leadership in the luxury EV sector. Looking ahead, we will work together in support of the 'Operation 300 Billion' strategy, injecting new momentum into the UAE's automotive transformation and sustainable development.' Hazeem Sultan Al Suwaidi, CEO of Borouge, commented, 'Our partnership with ROX Motor marks an exciting step into the UAE's emerging electric vehicle sector, where Borouge will supply our advanced polyolefin materials engineered for performance and sustainability. By aligning with the objectives of 'Make it in the Emirates', we are proud to strengthen domestic manufacturing and help shape a more resilient, future-ready automotive industry here in the UAE." The collaboration with Borouge marks a key milestone in the brand's global innovation and industrial collaboration strategy, while also reinforcing its long-term commitment to the UAE. Aligned with the UAE's Operation 300 Billion initiative, the partnership strengthens the brand's regional presence while supporting the development of an innovation-driven automotive ecosystem in the country. With a growing presence in the UAE and a strong network of local partners, ROX Motor is well positioned to bring innovative, luxurious, user-focused mobility solutions across the region, with its partnership with Borouge reinforcing its long-term commitment to high-performance, adventure-ready vehicles for drivers in the UAE and beyond.
Mid East Info
17-05-2025
- Automotive
- Mid East Info
ROX Motor Surpasses 10,000 Global Deliveries, with UAE Sales Exceeding 2,000 as Market Demand Strengthens in the Middle East
Abu Dhabi, UAE – ROX Motor, a global luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, announced at Auto Shanghai 2025 that its global deliveries have surpassed 10,000 units, marking a new milestone in the brand's growth journey. In the UAE, one of ROX Motor's key overseas markets, ROX 01 continues to earn widespread recognition for its robust all-terrain capabilities, refined driving experience, and versatility across diverse outdoor scenarios. To date, over 2,000 units have been sold in the UAE, placing it among the top five best-selling luxury all-terrain SUVs in the market. Notably, ROX 01 has also been selected as UAE MOI Vehicle, further affirming the product's strength and reliability. 'Innovation and a global outlook have shaped our path from the start,' said Jarvis Yan, Founder and CEO of ROX Motor. 'Surpassing 10,000 global sales marks an exciting milestone – but it's only the beginning. As we look ahead, the Middle East will continue to be a key pillar of our international growth. It is fast-moving, forward-thinking, and aligned with our vision for intelligent mobility.'
