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Cult Gaia Pre-Fall 2025 Collection
Cult Gaia Pre-Fall 2025 Collection

Vogue

time6 days ago

  • Business
  • Vogue

Cult Gaia Pre-Fall 2025 Collection

As a designer, it can be challenging to keep up with the relentless need for newness every season—so rather than reinventing the wheel for pre-fall, designer Jasmin Larian Hekmat looked to the things she does best—easy-breezy vacation staples that can also be worn year-round—to help drive her collection forward. 'This season, we really doubled down on our brand DNA and what makes Cult Gaia what it is,' she said. 'But we also introduced some new things.' This time around, her getaway-ready mini dresses were hand-crocheted in white, and done in butter-yellow plissés with knotted detailing. Her more formal creations, like a black Grecian gown with cutouts and brass detailing, retained the fun factor that Cult Gaia shoppers recognize. As usual, accessories were also a focal point—especially the bamboo-style brass detailing she added onto bags, cuffs, and heels, in a glamorous take on her love of nature-inspired elements. 'I wanted to create pieces that ignite conversation and joy,' Hekmat noted. Other offerings felt surprisingly sober for the brand, which typically exudes a more joyful spirit. Her take on a simple white tee at least had an interesting high-neckline—but one wonders if we need a Cult Gaia T-shirt in a saturated contemporary market. For Hekmat, that move towards simplicity was intentional. 'I want [our customer] to start coming to Cult Gaia not just for occasions, but for investing in pieces for everyday,' she said. A foray into leather—like the boxy moto jacket or paneled mini skirt—was also a part of that mandate. A brand like Cult Gaia does not need to be solely devoted to upbeat summer garments—but stark minimalism, as chic as it was, felt antithetical to the whole spirit.

Bratz Unveils the Ultimate Collector's Dream: The Ultra-Premium Bratzaversary Doll Featuring Fan-Favorite Jade to Celebrate 24 Years of Iconic Bratz Style!
Bratz Unveils the Ultimate Collector's Dream: The Ultra-Premium Bratzaversary Doll Featuring Fan-Favorite Jade to Celebrate 24 Years of Iconic Bratz Style!

Yahoo

time15-05-2025

  • Entertainment
  • Yahoo

Bratz Unveils the Ultimate Collector's Dream: The Ultra-Premium Bratzaversary Doll Featuring Fan-Favorite Jade to Celebrate 24 Years of Iconic Bratz Style!

Bratz's Latest May 21 Doll Drop Blends High-Fashion and Collectibility – and She's a Whole Vibe Bratzaversary 2025 Collector Doll Bratzaversary 2025 Collector Doll LOS ANGELES, May 15, 2025 (GLOBE NEWSWIRE) -- Bratz®, the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA), announced today its Bratzaversary 2025 Collector Doll – an ultra-premium release designed for today's trendsetters. The doll debuts as the first in an all-new annual Bratz anniversary collection where one iconic character gets a bold, fashion-forward look. The first drop in the collection, the 2025 Bratzaversary Collector Doll gives fan-favorite Jade a complete head-turning makeover with a never-before-seen look fans won't want to miss. 'This new drop is not just fashion – it's a vision,' said Jasmin Larian Hekmat, Bratz Creative Director. 'With 24 years behind us and a huge anniversary on the horizon, now is the perfect moment to introduce one of our most elevated, stunning looks yet. She represents where the brand stands today and where we're heading. Get ready – next year is going to be big.' Bratz is raising the bar once again with this new fashion icon rewritten for the runway. In a dazzling clash of high fantasy and avant-garde elegance, Jade's look channels a gothic fairytale with unapologetic drama. The deep oxblood gown commands attention with corset-style lacing that snakes up the sides. As for the accessories, Jade is wearing a whimsical, cloud-edged lace veil, a soft counterpoint to the fierce architecture of the gown. The sky-scraping platform heels, wrapped gladiator-style with ribbons and pearls, make a real statement. They're not just shoes; they're power moves, elevating the entire look to couture fantasy heights. But wait – that's not all. Jade is rocking bleached blonde hair for the first time ever with a cascade of platinum braids, artfully styled into exaggerated lengths and thick, regal plaits. The makeup is a masterclass in doll-like surrealism – serving equal parts ethereal and editorial. The muted lavender lips, razor-sharp liner and pearlescent eyeshadow contour the face like a living porcelain figurine. The doll also comes in premium cylinder packaging so you can see the decadence from all sides and includes next-level Bratz art. Mark your calendars and set your alarms, this collector's dream will be available for $55 on on May 21 at 8am PST – the official Bratz birthday – followed quickly by its release at Target on May 22 and Amazon soon after. Celebrate the Bratz way and get in on the action with curated content on Instagram and TikTok now. Also, to celebrate Bratz's 24th alongside the new collector doll, the brand is launching several apparel items via print-on-demand on Amazon featuring Jade in her celebratory new look. Six different graphics featuring the doll will delight fans on various shirts, hoodies and other tops starting on May 21. About Bratz™ Since their debut in 2001 from MGA Entertainment, Bratz™ has taken the global toy and fashion industries by storm with their unyielding commitment to inclusivity, self-expression, and, of course, a passion for fashion. Celebrating nearly 22 years since their introduction, the brand is as popular today as ever, maintaining cultural relevance. Bratz continues to celebrate their community of fans who grew up loving the inclusive dolls and who have found inspiration in their beloved 'it' girl attitudes throughout the decades. To stay up to date with the latest Bratz news and view exclusive content, check out and thee Bratz social media channels: Instagram, Facebook, and YouTube. About MGA EntertainmentMGA Entertainment is the largest privately held toy and entertainment company in the U.S., known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. For more information, please visit or check out at LinkedIn, TikTok, Instagram and Facebook. Attachments Bratzaversary 2025 Collector Doll Bratzaversary 2025 Collector Doll CONTACT: Hailey Peterson FINN Partners on behalf of MGA Entertainment mga@ MGA Newsroom MGA Entertainment +1.818.221.4431 news@ in to access your portfolio

Cult Gaia Just Launched Their Debut Bridal Collection. These Are The Pieces That Blew Us Away
Cult Gaia Just Launched Their Debut Bridal Collection. These Are The Pieces That Blew Us Away

Los Angeles Times

time02-05-2025

  • Entertainment
  • Los Angeles Times

Cult Gaia Just Launched Their Debut Bridal Collection. These Are The Pieces That Blew Us Away

LA Times Studios may earn commission from purchases made through our links. Cult Gaia, the beloved Los Angeles label known for its sculptural accessories and effortlessly ethereal ready-to-wear, has just made its bridal debut—and it's as dreamy as you'd expect. The Cult Gaia bridal collection, which launched in April 2025, brings the brand's signature blend of art and fashion into the world of modern bridal wear, featuring architectural silhouettes, sheer fabrics, and bold, contemporary femininity. 'This collection was created for the bride who wants to feel like art,' founder Jasmin Larian Hekmat told Vogue Weddings. Designed to cover every part of the wedding weekend—from the rehearsal dinner to the after-party—the pieces offer a striking alternative for the fashion-forward bride looking to skip tradition in favor of something truly individual. Below, we've compiled a list of the most-striking and stylish items from the new collection. A dress with an intricate braided bodice, halter neckline and skirt made of strips of silk. View At Cult Gaia An exquisite high neck linen gown with artful floral embroidery throughout. View At Cult Gaia A hand-crocheted floral mini dress with an off-the-shoulder silhouette. View At Cult Gaia An A-line mini address adorned with wispy ostrich feathers. View At Cult Gaia A strapless column gown made in grosgrain with raffia fringe that creates graceful movement. View At Cult Gaia Crafted from matte air satin silk and features a waterfall of silk organza flower petals that drapes across the back shoulders. View At Cult Gaia Two curved oval white enamel shapes connect to a circular post. View At Cult Gaia This 100% freshwater pearl choker can be worn casually with a simple tee or accessorized with your favorite Cult Gaia gown. No two are alike. View At Cult Gaia A sculptural choker neckline designed in the shape of a calla lily with a brass pistil and stem detail. View At Cult Gaia Two thin shiny gold-toned large thread hoops with imperfectly shaped faux pearls. View At Cult Gaia Reminiscent of a seashell, the Sirena Clutch is designed with interlocking shapes of ivory-hued marbled acrylic and features a fan-like closure that slides to attach to a signature magnetic clasp. View At Cult Gaia A versatile bag that can be worn as a crossbody, wristlet or clutch, crafted in nappa leather with gold-toned hardware. View At Cult Gaia A pearlized objet d'art, the marbled acrylic surface of the Paloma Clutch makes a statement, featuring a brushed brass clasp to keep your valuables safe. View At Cult Gaia A structured leather handbag featuring a top handle crafted from abstract circular At Cult Gaia Click here for more information on Cult Gaia

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