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CBS News
26-02-2025
- Business
- CBS News
Starbucks is changing its drink menu. Here's a list of what's being removed and why.
Coffee giant Starbucks is shaking up its drinks menu, removing 13 "less popular" beverages from the list of offerings to help streamline operations and move customers through stores more quickly, according to the company. The move comes as the company also plans to cut 1,100 workers as part of a turnaround plan CEO Brian Niccol hopes will help revive the brand which has suffered from a series of quarterly sales declines. Which drinks is Starbucks getting rid of? Here is a complete list of the 13 drinks Starbucks is cutting form its menu. Iced Matcha Lemonade Espresso Frappuccino Caffè Vanilla Frappuccino Java Chip Frappuccino White Chocolate Mocha Frappuccino Chai Crème Frappuccino Caramel Ribbon Crunch Crème Frappuccino Double Chocolaty Chip Crème Frappuccino Chocolate Cookie Crumble Crème Frappuccino White Chocolate Crème Frappuccino White Hot Chocolate Royal English Breakfast Latte Honey Almondmilk Flat White Why is Starbucks removing drinks from its menu? The less commonly purchased drinks were complex to make and were too similar to other more popular offerings, creating menu redundancies, a Starbucks spokesperson told CBS MoneyWatch. The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks. The brand said it's responding to customer trends and preferences in making the changes. "As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed with excellence," a company spokesperson said in a statement to CBS MoneyWatch. "This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company. " When will the Starbucks drink menu change? The Starbucks menu changes will go into effect on March 4. The company offers recommendations for fans of the soon-to-be eliminated drinks to try instead. For example, a spokesperson encouraged Iced Matcha Lemonade fans to try the Green Tea Lemonade, which will remain on the menu. For fans of the Royal English Breakfast Latte, the London Fog Latte shares similar sweet floral notes, a spokesperson said. Peter Cohan, associate professor of management practice at Babson College, lauded the coming menu changes as a step in the right direction for the coffee company, but said this move alone won't be enough to turn the brand around. "I think about Starbucks and the amount of frustration people have when they're ordering and want to pick something up and it's not ready; there's a lot of confusion," he said. "And Brian Niccol is good at figuring out how to uncomplicate things and speed up operations by getting rid of things that are not working." As far as the menu changes go, while a small share of customers might miss the beverages that are being eliminated, Starbucks probably "did the math and figured the cost of keeping them on the menu was greater than the benefits," Cohan said. "The dissatisfaction of those few customers is a small price to pay and hopefully they will get better service and other products those customers want to buy instead," he added.
Buzz Feed
26-02-2025
- Business
- Buzz Feed
Starbucks Is Cutting 13 Drinks From Its Menu Starting Next Week, And Here's A List Of What Is Being Discontinued
In case you didn't know, Starbucks has been facing some challenges lately. Sales declined last year, and as Forbes recently noted, the company has lost the customers' goodwill. Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around. In a call to investors in October, he said, "Our problems are fixable — most of what we need to do is within our control." Unfortunately, Starbucks announced Monday that part of its solution is laying off 1,100 corporate employees globally. And yesterday, it announced that starting March 4, it would be cutting 13 "less popular beverages" from its menu because they "aren't commonly purchased" and "can be complex to make." This is being done to offer a better in-store experience and reduce wait times. According to the AP, the drinks that will be removed next week are the Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, Chai Crème Frappuccino... ...Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, White Chocolate Crème Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and the Honey Almondmilk Flat White. Starbucks also added that they would be making further beverage and food menu item cuts "throughout the coming months" and that by the end of 2025, they will have a roughly 30% reduction in their menu offerings.
Yahoo
25-02-2025
- Business
- Yahoo
Starbucks' ditching several drinks from its menu; is your favorite drink on the cut list?
Starbucks is planning a spring menu refresh, which will led the coffee-making giant to eliminate more than a dozen popular drinks, including several Frappuccinos and lattes. Starbucks' menu turnover will occur in March. Is your favorite drink among those being discontinued by Starbucks? Nine Frappuccino offerings are among the drinks Starbucks is eliminating. Here's the full list of discontinued Starbucks drinks, as provided by Starbucks spokesperson Erin Stan: Espresso Frappuccino Caffe Vanilla Frappuccino Java Chip Frappuccino White Chocolate Mocha Frappuccino Chai Creme Frappuccino Caramel Ribbon Crunch Creme Frappuccino Double Chocolaty Chip Creme Frappuccino Chocolate Cookie Crumble Creme Frappuccino White Chocolate Creme Frappuccino White Hot Chocolate Royal English Breakfast Latte Iced Matcha Lemonade Honey Almondmilk Flat White All is not lost for Starbucks fans, who should be accustomed to the seasonal turnover of Starbucks' menu. So as you bid adieu to the Frappuccinos and lattes that are being discontinued, you can look forward to several springtime replacements. Starbucks has plans to bring back lavender beverages and will also introduce a new Iced Cherry Chai and Jalapeño Chicken Pocket in the spring. Damon C. Williams is a Philadelphia-based journalist reporting on trending topics across the Mid-Atlantic Region. This article originally appeared on Delaware News Journal: Starbucks will soon eliminate some Frappuccinos and lattes from menu
CBS News
25-02-2025
- Business
- CBS News
Starbucks' drink menu is changing. Here's a list of what it's removing and why.
Coffee giant Starbucks is shaking up its drinks menu, removing 13 "less popular" beverages from the list of offerings to help streamline operations and move customers through stores more quickly, according to the company. The move comes as the company also plans to cut 1,100 workers as part of a turnaround plan CEO Brian Niccol hopes will help revive the brand which has suffered from a series of quarterly sales declines. Which drinks is Starbucks getting rid of? Here is a complete list of the 13 drinks Starbucks is cutting form its menu. Iced Matcha Lemonade Espresso Frappuccino Caffè Vanilla Frappuccino Java Chip Frappuccino White Chocolate Mocha Frappuccino Chai Crème Frappuccino Caramel Ribbon Crunch Crème Frappuccino Double Chocolaty Chip Crème Frappuccino Chocolate Cookie Crumble Crème Frappuccino White Chocolate Crème Frappuccino White Hot Chocolate Royal English Breakfast Latte Honey Almondmilk Flat White Why is Starbucks removing drinks from its menu? The less commonly purchased drinks were complex to make and were too similar to other more popular offerings, creating menu redundancies, a Starbucks spokesperson told CBS MoneyWatch. The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks. The brand said it's responding to customer trends and preferences in making the changes. "As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed with excellence," a company spokesperson said in a statement to CBS MoneyWatch. "This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company. " When will the Starbucks drink menu change? The Starbucks menu changes will go into effect on March 4. The company offers recommendations for fans of the soon-to-be eliminated drinks to try instead. For example, a spokesperson encouraged Iced Matcha Lemonade fans to try the Green Tea Lemonade, which will remain on the menu. For fans of the Royal English Breakfast Latte, the London Fog Latte shares similar sweet floral notes, a spokesperson said. Peter Cohan, associate professor of management practice at Babson College, lauded the coming menu changes as a step in the right direction for the coffee company, but said this move alone won't be enough to turn the brand around. "I think about Starbucks and the amount of frustration people have when they're ordering and want to pick something up and it's not ready; there's a lot of confusion," he said. "And Brian Niccol is good at figuring out how to uncomplicate things and speed up operations by getting rid of things that are not working." As far as the menu changes go, while a small share of customers might miss the beverages that are being eliminated, Starbucks probably "did the math and figured the cost of keeping them on the menu was greater than the benefits," Cohan said. "The dissatisfaction of those few customers is a small price to pay and hopefully they will get better service and other products those customers want to buy instead," he added.
Yahoo
25-02-2025
- Business
- Yahoo
Starbucks Just Revealed the First List of Items That Will Be Removed From Menus—And Your Favorite May Be On It
Starbucks fans have been waiting with bated breath since the popular brand announced a big menu shakeup would be on the horizon. While the list of items to be removed wasn't mentioned at the time, the brand has now released what is the first wave of items to be permanently removed from menus nationwide. 😋😋 🍳🍔 For the first round of cuts, the brand noted that the below items "aren't commonly purchased, can be complex to make, or are similar to other beverages on the menu." Here's what will be leaving: Iced Matcha Lemonade Espresso Frappuccino, Caffè Vanilla Frappuccino Java Chip Frappuccino, White Chocolate Mocha Frappuccino Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, and White Chocolate Crème Frappuccino White Hot Chocolate Royal English Breakfast Latte Honey Almondmilk Flat White Related: But why the big change? Back in January, the brand stated that "We believe this is the fundamental change in strategy needed to solve our underlying issues, restore confidence in our brand and return the business to sustainable, long-term growth." And now, they're doubling down on that sentiment. "As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed with excellence," a press release from the brand read. "This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company." Related: If you're a fan of any of the above items on the chopping block, there's a bit of good news. Thankfully, the items are set to be on the menu until March 4, and in an effort to keep you coming back for more, the brand has also delivered suggestions of what to try instead. For the Iced Matcha Lemonade, the brand recommends trying the "Green Tea Lemonade, which shares similar citrus and grassy notes." For the Espresso Frappuccino and/or Caffè Vanilla Frappuccino, Starbucks says that "Coffee Frappuccino is a great alternative, as it has sweet, roasty coffee notes and can easily be customized to add a shot of espresso or pump of syrup." Are you a fan of the Java Chip Frappuccino and/or White Chocolate Mocha Frappuccino? You'll want to "try the Mocha Frappuccino instead as it has bittersweet chocolate notes, and the chocolate bits in the Mocha Cookie Crumble Frappuccino give a similar texture as the Java Chip Frappuccino." For the Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, and White Chocolate Crème Frappuccino, Starbucks notes that you may enjoy the "creamy vanilla notes of the popular Vanilla Bean Frappuccino which can be customized with flavor, or the Strawberry Frappuccino which has notes of fresh berries and cream." White Hot Chocolate fans will switch over to the Hot Chocolate as it "can be customized with Mocha or White Chocolate Mocha sauce." For those who love the Royal English Breakfast Latte, the London Fog Latte "shares similar sweet floral notes." And lastly, to replace the Honey Almondmilk Flat White, the regular Flat White "can be customized with any non-dairy milk and sweetener of choice." Related: According to Starbucks, this is just the first wave of item removals from the menu and customers can expect to see plenty more over the next few months, "resulting in roughly 30% reduction of menu items in the U.S." by September 2025. Things aren't all lost, though. Fans of the popular Lavender-flavored beverages will be happy to know that they will be hitting menus again this spring. New items like the Iced Cherry Chai and Jalapeño Chicken Pocket will also be arriving on the menu as well. Here's hoping your fav didn't (and doesn't) make the list! Up Next:
