5 days ago
- Business
- Travel Daily News
The Grenada Tourism Authority accepted into Virtuoso
Grenada Tourism Authority joins Virtuoso's global luxury network, unlocking sales, marketing, and premium travel opportunities across 100 countries worldwide.
ST. GEORGE'S, GRENADA – The Grenada Tourism Authority has been accepted into Virtuoso's exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries. According to Petra Roach, CEO of the Grenada Tourism Authority, inclusion in Virtuoso will present new sales and marketing opportunities to the network's luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.
'Virtuoso's acceptance process is incredibly selective, so becoming a preferred partner is a true honor,' said Roach. 'The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we're part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.'
'We're honored to welcome the Grenada Tourism Authority into the Virtuoso network,' said Virtuoso's Director, Alliances Javier Guillermo. 'Grenada brings a distinctive voice to Caribbean luxury, defined by its unspoiled beauty, rich culture and a deep commitment to meaningful, high-quality travel experiences. This partnership reflects a vision to engage high-value travelers seeking authenticity with elevated service. We're excited to support Grenada as it steps confidently onto the global luxury stage and deepens its connection with our advisor community and their clients.'
The Grenada Tourism Authority joins Virtuoso's collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide, including multiple properties in Grenada such as Spice Island Beach Resort, Calabash Hotel, Silversands Grand Anse and Six Senses La Sagesse. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel's preeminent worldwide gathering. The Grenada Tourism Authority's acceptance into Virtuoso gives it direct relationships with the world's leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
This recognition comes at a time of continued momentum for Grenada's luxury tourism sector. In December 2025, Delta Air Lines will launch new daily nonstop service from Atlanta to Grenada, making the destination even more accessible to high-end travelers from the southeast U.S. and beyond. Grenada continues to attract discerning visitors with exceptional new offerings, including the recently opened Six Senses La Sagesse and the intimate, design-forward Silversands Beach House. From world-class diving and sailing to immersive culinary experiences and wellness retreats, Grenada delivers authentic luxury with a sense of place, perfectly aligned with the Virtuoso traveler.
