Latest news with #JeanM.Twenge
Techday NZ
9 hours ago
- Business
- Techday NZ
LG launches Radio Optimism to boost meaningful digital bonds
LG Electronics has launched a campaign titled Radio Optimism with the aim of addressing social disconnection in digitally-focused societies by encouraging more meaningful interactions through music. The initiative aligns with the company's Life's Good brand promise and allows individuals to compose and send customised songs to friends or family using artificial intelligence-enabled tools. Through this interactive platform, participants are able to generate unique musical creations and associated album artwork by inputting personal prompts, with the intention of supporting deeper relationship building. By introducing Radio Optimism, LG is seeking to challenge the prevalence of superficial online exchanges, such as social media likes and short comments, which have increasingly replaced genuine interpersonal communication. The campaign builds on the company's prior efforts to engage younger audiences and create positive digital environments, following last year's campaign that aimed to promote uplifting content via social algorithms. Kim Hyo-eun, Head of Brand Management Division at LG, commented on the importance of the campaign's intentions. "As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good.'" A global survey commissioned by LG, conducted through Focaldata and spanning the United States, United Kingdom, Australia, India and Canada, underscores the extent of social disconnection experienced by many. The research found that 68 percent of respondents reported increased difficulty in forming real friendships. One third of those surveyed indicated they had one or fewer meaningful connections in the past month, with 8 percent stating they had had none at all. Jean M. Twenge, Professor of Psychology at San Diego State University, commented on the findings and their broader social context. "One of the most reliable predictors of happiness is having deep and meaningful relationships. Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade." The concept behind Radio Optimism is said to be inspired by the role traditional radio has played in creating shared experiences, using music and storytelling to bridge distances between listeners. LG's adaptation of this idea allows users to craft and distribute digital songs, which can also be shared more widely for global discovery via the platform. According to the survey, nearly 90 percent of respondents believe that having meaningful personal bonds contributes to a more optimistic attitude towards life. The Radio Optimism campaign aims to respond to this view by providing a medium for self-expression through music, enabling users to reach out to loved ones and, potentially, to form richer social networks. The company has ensured the campaign's accessibility by launching the platform in both English and Spanish, with plans to add further language support in subsequent months, encouraging participation from a broader international audience. LG states that the AI-powered tools draw on a carefully selected music dataset to help interpret user instructions, resulting in the generation of diverse and individualised content within the platform's interface. The survey, which included 5,000 participants equally distributed across the United States, United Kingdom, Australia, India and Canada, was conducted among adults aged 18 to 45, offering a representative snapshot of attitudes to connection and optimism in five major markets. The Radio Optimism campaign reflects LG's ongoing approach to engaging with digital-native audiences and responding to concerns about well-being and fulfilment in a highly connected, but at times isolating, digital environment.
Korea Herald
13 hours ago
- Entertainment
- Korea Herald
LG LAUNCHES "RADIO OPTIMISM" CAMPAIGN TO SPREAD "LIFE'S GOOD" THROUGH MUSIC
LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- LG Electronics (LG) today launched a new brand campaign, "Radio Optimism," designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG's brand promise, "Life's Good," and addresses the growing challenge of forming genuine relationships in a technology-driven world. The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life. "As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good," said Kim Hyo-eun, head of LG's Brand Management Division. This campaign reinforces LG's commitment to creating enriching experiences in digital spaces where today's consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life. Last year's "Optimism your feed" campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity. "One of the most reliable predictors of happiness is having deep and meaningful relationships," said Jean M. Twenge, Professor of Psychology at San Diego State University. "Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade." A new global study * from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio's unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide. According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways. The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at More details can be found on * Survey Methodology Timings: Fieldwork conducted from 29th April – 1st May 2025, via Focaldata Countries: 5 - US, UK, Australia, India and Canada Age: 18-45 Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region. About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit for the latest news.
Cision Canada
17 hours ago
- Entertainment
- Cision Canada
LG LAUNCHES "RADIO OPTIMISM" CAMPAIGN TO SPREAD "LIFE'S GOOD" THROUGH MUSIC
LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces SEOUL, South Korea, June 24, 2025 /CNW/ -- LG Electronics (LG) today launched a new brand campaign, "Radio Optimism," designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG's brand promise, "Life's Good," and addresses the growing challenge of forming genuine relationships in a technology-driven world. The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life. "As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good," said Kim Hyo-eun, head of LG's Brand Management Division. This campaign reinforces LG's commitment to creating enriching experiences in digital spaces where today's consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life. Last year's "Optimism your feed" campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity. "One of the most reliable predictors of happiness is having deep and meaningful relationships," said Jean M. Twenge, Professor of Psychology at San Diego State University. "Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade." A new global study * from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio's unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide. According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways. The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at More details can be found on * Survey Methodology Timings: Fieldwork conducted from 29th April – 1st May 2025, via Focaldata Countries: 5 - US, UK, Australia, India and Canada Age: 18-45 Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region. About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit for the latest news. Photo: Photo: Photo: Logo:
