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Jeep reveals custom collab with Dina Zahran for mother's day
Jeep reveals custom collab with Dina Zahran for mother's day

Campaign ME

time26-03-2025

  • Automotive
  • Campaign ME

Jeep reveals custom collab with Dina Zahran for mother's day

Jeep Middle East has collaborated with entrepreneur and influencer Dina Zahran and her fashion and accessories brand, Dinzy, for a Mother's Day campaign that highlights personalisation and self-expression. The campaign features a customised Jeep Wrangler 392 in Tuscadero Pink, merging the vehicle's off-road capability with a lifestyle-focused design. Jeep x Dinzy: A custom take on the Jeep Wrangler The Wrangler 392, known for its powerful V8 engine and off-road performance, has been customised for this campaign with pink accents and subtle design modifications. Created in collaboration with MOPAR, The updates reflect Zahran's personal style while keeping the vehicle's core identity intact. The collaboration was launched through a short film called A Love Letter to Adventure. Narrated by Zahran, the film draws parallels between motherhood and exploration. It reflects on the lessons learned through both experiences, emphasising resilience growth and the freedom to navigate life's challenges. The message aligns with Jeep's broader themes of independence and adventure. View this post on Instagram A post shared by Dina Zahran 🥰 (@dinazahran) Jeep chose to partner with Dina Zahran for her distinctive creative voice and the personal story she brings to the campaign. As both a mother and entrepreneur, she connects the themes of adventure and family, aligning with Jeep's brand ethos. 'As a mother and founder of a fashion brand built on individuality, Dina infused the Wrangler with meaningful custom touches that reflect her identity, her connection to family and the same sense of freedom and purpose that defines Jeep,' shared the brand. 'The collaboration celebrates the parallel between the adventures in life and adventures on the road, speaking directly to a generation of women who embrace both with boldness and authenticity.' Expanding Jeep's lifestyle positioning in MENA Jeep continues to expand its brand positioning beyond off-road communities, using collaborations like this to engage with a wider audience. By working with regional influencers and focusing on cultural moments such as Mother's Day, the brand is integrating lifestyle elements into its marketing strategy while maintaining its core themes of adventure and individuality. This campaign reflects Jeep's ongoing efforts to connect with consumers in new ways, blending automotive performance with personal expression. Credits Client: Stellantis Middle East Communications Agency: Tales & Heads Video Production: Fat Cat

Stellantis Prepares to Restart Hemi Engine Manufacturing
Stellantis Prepares to Restart Hemi Engine Manufacturing

ArabGT

time26-03-2025

  • Automotive
  • ArabGT

Stellantis Prepares to Restart Hemi Engine Manufacturing

Stellantis, the automotive giant behind brands such as Dodge, Jeep, and Ram, is reportedly set to restart production of its iconic Hemi V8 engines later this year, according to unofficial media reports. This move is expected to reignite excitement among American performance enthusiasts who have long favored the raw power of traditional gas-powered muscle cars and trucks. Recent reports indicate that Stellantis has been facing a significant shortage of Hemi V8 powertrains, a challenge that has affected several popular models. While the 2025 Dodge Durango still offers 5.7- and 6.2-liter variants, and the Jeep Wrangler 392 continues to utilize a 6.4-liter V8, other headline models such as the redesigned Dodge Charger and the latest Ram 1500 are currently unavailable with Hemi options. The apparent production gap has left a void for those seeking high-performance combustion engines within the brand's latest offerings. However, according to Mopar Insider, a trusted name within the enthusiast community, Stellantis is preparing to resume Hemi engine production as early as this August. This development, though not officially confirmed by the company, reflects a broader trend of consumer demand continuing to support powerful internal combustion engines in a market increasingly leaning toward electrification. The Hemi V8 has become synonymous with American performance over the years, powering iconic nameplates such as the Dodge Challenger, Charger, and the Ram pickup range. It played a defining role in the high-performance Hellcat lineup and became a staple among those seeking thrilling acceleration and a distinctive engine note. While rumors had previously suggested the Hemi might be phased out in favor of electrified alternatives, Stellantis appears to be reconsidering that course in light of persistent demand from loyal customers. If the reports prove accurate, the return of the Hemi could breathe new life into several Stellantis performance vehicles, reaffirming the brand's commitment to serving both EV-forward customers and fans of traditional powertrains. This strategy highlights a balancing act—continuing investment in electric vehicle innovation while preserving a link to the brand's performance heritage. As of now, Stellantis has not issued an official statement regarding the Mopar Insider report. Whether the return of the Hemi V8 engine becomes reality remains to be seen, but if confirmed, it could signal that big, naturally aspirated engines still have a place in select corners of the modern automotive landscape.

3 Things To Know About Dodge's Hurricane Engine, Because Turbos Are Taking Over
3 Things To Know About Dodge's Hurricane Engine, Because Turbos Are Taking Over

Yahoo

time22-02-2025

  • Automotive
  • Yahoo

3 Things To Know About Dodge's Hurricane Engine, Because Turbos Are Taking Over

Stellantis' Hemi V8 engine is dead. Well not technically, but if you go looking for a sedan or muscle car powered by a V8, you won't find it at Dodge or Chrysler. If it's not a heavy-duty Ram pickup or special edition SRT Hellcat Durango or Jeep Wrangler 392, you can't get a V8, and the engine isn't long for this world in those trucks and SUVs either. Smaller displacement, turbocharged engines have made a comeback in recent years, and Stellantis has finally gotten in on it for its largest and best-selling products. The pseudo-discontinuation of the 5.7-liter Hemi V8 saw the introduction of a new engine to replace it. Dubbed Hurricane, the turbocharged 3.0-liter inline-6 is not only smaller but it's more powerful and more efficient. But what makes this engine so unique? Read on to learn three things about Stellantis' Hurricane inline-6 that make it special. Read more: Dodge Will Pay You $10 Per Horsepower To Buy A New Charger, Challenger, Or Durango Work on what would become the Hurricane began way back in 2013 as a direct response to Ford's EcoBoost engines, but it wasn't introduced until 2022. It's the first straight-six engine offered by an American automaker since GM's Atlas I6 that was used in its GMT360 platform SUVs in the early 2000s, and Chrysler hadn't offered one for years before that. The Hurricane engine is available in two power outputs: The standard version makes 420 horsepower and 486 lb-ft of torque, while a high-output version used in products like the Ram RHO and Jeep Grand Wagoneer makes as much as 550 horsepower and 521 lb-ft of torque. That makes every version of the Hurricane more powerful than both the 5.7-liter and 6.4-liter versions of the Hemi V8, and thanks to turbocharging, it makes that power with less displacement. While both the standard and high-output versions of the Hurricane share over 90 parts and are largely identical, the engines do have their own unique turbos. The standard variant gets a turbo with 22 psi of peak boost while the high-output Hurricane gets 26 psi of peak boost from its turbo. The engines also run on different fuel, with the standard output Hurricane requiring regular while the high-output needs premium. The Hurricane name actually has historical significance for Jeep, having been used on an inline-4 engine that powered the Willys CJ-3, CJ-5 and CJ-6 for over 20 years. Despite that historical name, nothing about the modern Hurricane engine is old. Stellantis used some cutting-edge tech to develop and build the engines, especially given their small size and big power. Take the Hurricane's weight. Thanks in part to their lightweight cast aluminum block, both the standard and high-output versions of the engine weigh less than 500 pounds, with an 11-pound difference between the two (430 and 441 pounds respectively). Some surprisingly exotic solutions were also used for further weight savings. Plasma transfer wire arc technology is used to spray vaporized steel alloy onto the cylinder walls, something that has usually only been seen in high-performance engines like Ford's flat-plane-crank Voodoo V8 in the Mustang Shelby GT350 and the Nissan's VR38DETT twin-turbo V6 used in the GT-R. Dodge may have upset more than a few of its fans with the new Dodge Charger's lack of a V8 engine. Fans don't seem to be showing up to dealers for the electric version of Dodge's new muscle car. If you're one of those fans who want a muscle car with more power that isn't electric, all you have to do is wait until later this year as Dodge is set to release the gas-powered version of the Charger. Called the Charger Six Pack, buyers will be able to get both versions of the Hurricane in the new muscle car. With either 420 or 550 horsepower, it should make things pretty interesting for the Charger on the performance front. Consider that both versions of the inline-6 outpower the old Charger SXT, GT, R/T and Scat Pack trims, which were available with either a 292-hp 3.5-liter V6, a 370-hp 5.7-liter V8 or a 486-hp 6.4-liter Hemi V8. Despite that power, we'll have to wait and see if buyers respond. Dodge fans were extremely loyal to the V8; the tire-shredding performance of the Scat Pack and Hellcat models were basically the Charger's entire identity. And it seems that without that V8 engine, many have washed their hands of the brand. Shrugging off the brand may prove to be premature, though, as Dodge has created something unique with the six-cylinder Charger. The five-door model looks like it'll be an American Kia Stinger thanks to its liftback rear end, and the Hurricane-powered models will still be rear-wheel drive, of course. If the performance of the Hurricane lives up to the engine's power figures, Stellantis and Dodge specifically may have a new hit on its hands. Read the original article on Jalopnik.

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