Latest news with #JenniferSaenz
Yahoo
15 hours ago
- Business
- Yahoo
Albertsons Media Collective Launches In-Store Digital Display Network
Mondelēz is launch brand for new digital screens and in-store advertising solution BOISE, Idaho, June 16, 2025--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during the Cannes Lions International Festival of Creativity in France. Designed to revolutionize the shopping experience and enhance customer engagement, this initiative underscores an unwavering commitment to creating an engaging and seamless shopping environment for customers. By driving brand visibility, Albertsons Media Collective aims to set new standards in the retail experience. In partnership with STRATACACHE, Inc., one of the leading global suppliers of interactive, intelligent shopper engagement experiences and analytic tools, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This collaboration leverages STRATACACHE's advanced technology to promote product discovery and create media offerings that allow brand partners of all sizes to participate and engage their customers. "At Albertsons Cos., we've identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase," said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. "Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information." According to EMARKETER, in-store shoppers are highly attentive to in-store advertising, with 75% of adults likely to notice advertising, as reported by Morning Consult. Additionally, EMARKETER projects in-store retail media spending to exceed $1 billion by 2028. With retail media's anticipated growth and the substantial opportunities that physical stores present, advertisers are recognizing the potential of this channel. Albertsons Media Collective's in-store digital display network pilot will launch this summer in select Albertsons Cos. stores in two key regions, featuring large format premium displays in high traffic areas at impactful touchpoints in the customer journey throughout the store, such as store entry and the produce department. This initiative will not only enhance the shopping experience for customers but also provide valuable insights through advanced measurement capabilities for brand partners, allowing for proof of play, direct sales attribution and sales lift. "Understanding the impact of in-store digital advertising is key. STRATACACHE's technology foundation for closed-loop measurement was a significant factor in our decision to partner with them," said Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "Being able to reach customers through compelling brand messaging at the point of purchase and then understand performance helps us fully realize the potential of the in-store channel. We're especially excited to enhance our measurement offerings as the fleet of digital screens is rolled out." In-store digital ads are crucial for full-funnel advertising, allowing brands to connect with consumers at the point of purchase. These ads effectively reach customers throughout their shopping journey, encouraging them to add items to their cart with engaging content on digital screens, including meal or snack inspiration, product usage and lifestyle and health benefits. For a full store immersion, brands can enhance this experience with in-store audio and promotional offers. Additionally, advertisers can leverage CTV, offsite display and social video campaigns to bring their brand message to life in the store. "Mondelēz's focus is to meet customers in the moments that matter—and few are more powerful than when they're standing at the shelf, ready to decide," said Melissa Pitmon, Customer Director, OmniChannel Activation of Mondelēz International. "Albertsons Media Collective's new digital screens will enable us to deliver inspiring, hyper-relevant content right where purchase decisions are made. It's a natural complement to our digital strategy and a powerful reminder that the store remains one of the most influential spaces to build brand connection and drive conversion." With a comprehensive plan for store rollouts following the pilot and advanced measurement capabilities, Albertsons Media Collective looks forward to driving brand messaging and resonance with in-store customers. To learn more about Albertsons Media Collective, please visit LinkedIn. About Albertsons Media Collective Albertsons Media Collective is a next-generation retail media network rooted in connections, technology, and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers. About STRATACACHE STRATACACHE provides a full scope of consumer, audience, and passenger engagement technology and services to the world's largest restaurant, retail, transportation, and service companies. STRATACACHE's digital solutions use smart digital displays, advanced sensors, and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction, and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: and @STRATACACHE. View source version on Contacts Media Contact: albertsons-digennaro@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
15 hours ago
- Business
- Business Wire
Albertsons Media Collective Launches In-Store Digital Display Network
BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during the Cannes Lions International Festival of Creativity in France. Designed to revolutionize the shopping experience and enhance customer engagement, this initiative underscores an unwavering commitment to creating an engaging and seamless shopping environment for customers. By driving brand visibility, Albertsons Media Collective aims to set new standards in the retail experience. In partnership with STRATACACHE, Inc., one of the leading global suppliers of interactive, intelligent shopper engagement experiences and analytic tools, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This collaboration leverages STRATACACHE's advanced technology to promote product discovery and create media offerings that allow brand partners of all sizes to participate and engage their customers. 'At Albertsons Cos., we've identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase,' said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. 'Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.' According to EMARKETER, in-store shoppers are highly attentive to in-store advertising, with 75% of adults likely to notice advertising, as reported by Morning Consult. Additionally, EMARKETER projects in-store retail media spending to exceed $1 billion by 2028. With retail media's anticipated growth and the substantial opportunities that physical stores present, advertisers are recognizing the potential of this channel. Albertsons Media Collective's in-store digital display network pilot will launch this summer in select Albertsons Cos. stores in two key regions, featuring large format premium displays in high traffic areas at impactful touchpoints in the customer journey throughout the store, such as store entry and the produce department. This initiative will not only enhance the shopping experience for customers but also provide valuable insights through advanced measurement capabilities for brand partners, allowing for proof of play, direct sales attribution and sales lift. 'Understanding the impact of in-store digital advertising is key. STRATACACHE's technology foundation for closed-loop measurement was a significant factor in our decision to partner with them,' said Liz Roche, VP of Media and Measurement at Albertsons Media Collective. 'Being able to reach customers through compelling brand messaging at the point of purchase and then understand performance helps us fully realize the potential of the in-store channel. We're especially excited to enhance our measurement offerings as the fleet of digital screens is rolled out.' In-store digital ads are crucial for full-funnel advertising, allowing brands to connect with consumers at the point of purchase. These ads effectively reach customers throughout their shopping journey, encouraging them to add items to their cart with engaging content on digital screens, including meal or snack inspiration, product usage and lifestyle and health benefits. For a full store immersion, brands can enhance this experience with in-store audio and promotional offers. Additionally, advertisers can leverage CTV, offsite display and social video campaigns to bring their brand message to life in the store. 'Mondelēz's focus is to meet customers in the moments that matter—and few are more powerful than when they're standing at the shelf, ready to decide,' said Melissa Pitmon, Customer Director, OmniChannel Activation of Mondelēz International. 'Albertsons Media Collective's new digital screens will enable us to deliver inspiring, hyper-relevant content right where purchase decisions are made. It's a natural complement to our digital strategy and a powerful reminder that the store remains one of the most influential spaces to build brand connection and drive conversion.' With a comprehensive plan for store rollouts following the pilot and advanced measurement capabilities, Albertsons Media Collective looks forward to driving brand messaging and resonance with in-store customers. To learn more about Albertsons Media Collective, please visit LinkedIn. About Albertsons Media Collective Albertsons Media Collective is a next-generation retail media network rooted in connections, technology, and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers. About STRATACACHE STRATACACHE provides a full scope of consumer, audience, and passenger engagement technology and services to the world's largest restaurant, retail, transportation, and service companies. STRATACACHE's digital solutions use smart digital displays, advanced sensors, and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction, and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: and @STRATACACHE.
Associated Press
11-03-2025
- Business
- Associated Press
Albertsons® Companies Announces New Goal To Enable 1.5 Billion Meals Across Local Communities by 2030
March 10, 2025 /3BL/ - Albertsons® Companies, Inc ('Albertsons') and The Albertsons® Companies Foundation ('The Foundation') announced two significant advancements in the company's mission to help end the cycle of hunger during the South by Southwest® SXSW® Conference and Festivals. As part of the grocer's Recipe for Change® impact framework, Albertsons will enable a new goal of 1.5 billion meals by 2030 through a combination of surplus food donations from stores and funds raised by the Foundation, after meeting its original goal of enabling more than one billion meals. Additionally, The Foundation's Nourishing Neighbors program will invest $10 million annually to help break the cycle of hunger through various initiatives including its Innovation Spark Fund program; the E.A.T. curriculum for middle and high school students; a coalition created to tackle summer hunger; and other programs aimed at reducing food insecurity. 'At Albertsons, we remain committed to fighting food insecurity in the communities we serve today while working to create lasting solutions to end hunger tomorrow, and forever,' said Jennifer Saenz, EVP of Pharmacy and E-Commerce for Albertsons and Board Chair for The Foundation. 'The time for change is now as more than 44 million Americans, including 13.4 million children*, face the challenge of food insecurity, and we must come together across communities to solve this hunger crisis.' Ending Hunger Today, Tomorrow, and Forever In support of the Food Track at SXSW in Austin, Texas, Albertsons teamed up with Kellanova, maker of snacking brands like Pringles®, Cheez-It® and Pop-Tarts®, No Kid Hungry and Regen House, a collaboration between HowGood, EIT Food, and the Institute of Regeneration, to discuss viable solutions to tackle hunger. After unveiling Albertsons' new meals goal and annual Foundation investment, Christy Duncan Anderson, President and Executive Director of The Foundation, participated in a lively panel discussion with Stephanie Slingerland, Chief Philanthropy Officer at Kellanova, and Anne Filipic, CEO at No Kid Hungry. During the panel, each participant discussed their organization's approach to helping eradicate hunger as well as their programs and commitments to continue fighting food insecurity. Attendees were then invited to visit three stations at the event – Today, Tomorrow and Forever – to learn about actions they can take to help end the cycle of hunger. 'Food insecurity is a complex problem that requires collaboration to create long-term, lasting solutions,' said Duncan Anderson. 'By partnering with Kellanova, No Kid Hungry and Regen House at such an innovative conference like SXSW, we have the unique opportunity to shine a light on hunger and the urgent need for communities to come together to address food insecurity and brainstorm innovative solutions.' Nourishing Neighbors Program Nourishing Neighbors, a charitable program of The Foundation, seeks to ensure at-risk children, adults, seniors and families have access to the food they need to thrive. This past June, Nourishing Neighbors celebrated a decade of fighting hunger in local communities. Since the program's inception in 2014, Nourishing Neighbors has raised more than $297 million for thousands of nonprofit organizations that are on the front lines of combatting hunger in America. Donating Surplus Food to Local Communities Each year, Albertsons stores donate millions of pounds of food to local food banks, pantries and other organizations that are on the front lines in the fight against hunger. As outlined in the latest Recipe for Change report, the company donated more than 92 million pounds of food from stores, distribution centers and manufacturing facilities in 2023, which is the equivalent of enabling over 76 million meals. Additionally, local stores support hunger relief efforts such as food drives and volunteer initiatives. Thanks to these efforts, combined with the generosity of Albertsons' associates and customers, the company met our original goal of enabling more than one billion meals in 2023. 'A key component of our Recipe for Change framework is fighting food insecurity at a local level which is why we're constantly exploring programs and partnerships that advance localized food donation solutions,' said Suzanne Long, Chief Sustainability and Transformation Officer for Albertsons. 'We are incredibly proud of the progress we have made to date, and we're keen to leverage and implement innovative practices as we work to achieve our new goal of enabling an additional 1.5 billion meals by 2030.' here. For the 2024 Recipe for Change Report, click here.
