28-02-2025
BMW aims to wow Cleveland Auto Show guests, create lifelong customers
CLEVELAND (WJW) — Leaving an impression — that's the goal of every automaker with a display at the Cleveland Auto Show. Few hit their mark with the same accuracy as BMW.
The German-engineered luxury and performance line is represented extremely well at the I-X Center, with six vehicles in its showcase, including the electric i7 xDrive60.
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'I'm pretty blown away at all the technology updates that I've seen and everything that it does,' said auto show guest and Avon resident Jeremy Betsa. 'It's not even like you're in a car, you know? It feels sort of surreal.'
Nathan Lancry, owner and president of BMW of Akron said the auto show is always a great place for enthusiasts and car shoppers to get a feel for each brand, but BMW is unique because it is listening to its customers in order to improve the product.
'BMW is really taking a lot of knowledge from our customers, such as places like here at the auto show,' Lancry said. 'They've taken the opinions and the ideas from consumers, and they really engineer those ideas into real life, right here in the ultimate driving machine.'
Lancry said the BMW i7 is a must-see because it's loaded with unique features, from doors that open with the touch of a button, to a curved display and massage seats. Rear seat passengers also have a widescreen theater monitor equipped with FireTV, creating a one-of-a-kind experience. Auto show guests are in love with the design.
'I don't want to drive this car, I want to be driven in this car,' Betsa said.
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Auto show guests can also go for a ride in one of three brand new BMWs at the CLE-V Test Track, a free experience giving guests a few laps around an indoor track at the I-X Center.
'Happy to hear about how many people are impressed by the test track because it gives them an opportunity to really try that car out without having to rush into a showroom,' Lancry said.
Lancry said BMW of Akron is ready to assist new customers, while also looking to preserve and maintain existing customer relationships for generations to come.
'Generations and families that have done business at that BMW dealership,' Lancry said. 'And it's rewarding to see the loyalty that's been enmeshed into that brand.'
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