17 hours ago
Why this $2.3m Melbourne apartment includes Porsche
Melbourne's latest listing throws in leather, horsepower and lake views, and that's just the car.
A full-floor residence perched above Albert Park Lake has hit the market with one of the city's most daring incentives: a Porsche Boxster 718 included as part of the sale for any buyer who pays the full $2.359m asking price.
The four-bedroom apartment at 801/K1 Union St delivers panoramic views across the Grand Prix circuit, Port Phillip Bay and the CBD skyline, and now comes with a six-figure lifestyle bonus in the basement.
Gary Peer & Associates St Kilda director Jeremy Rosens said the decision to include the Porsche was about making a statement.
'Honestly, I'm surprised more people don't offer a Porsche,' Mr Rosens said.
'There's an incredible synergy between the apartment and the car, they both exude style, performance and prestige.'
Mr Rosens said the vehicle will be gifted to the buyer as part of the sale, with a sleek, universally appealing model and colour chosen for maximum impact and immediate availability.
'It's a lifestyle statement as much as a marketing hook,' he said.
'We wanted something that would stop the scroll, start a conversation and ultimately deliver real value to the buyer.'
It's the first time the Gary Peer & Associates St Kilda director has included a car in a campaign, but he said the move reflects a growing need for creativity in Melbourne's prestige market.
'Buyers are bombarded with options, so your listing has to stand out,' Mr Rosens said.
'A Porsche tends to do that.'
The apartment itself spans the entire eighth floor of an architecturally designed building and includes private lift access, a gas fireplace, stone kitchen, timber floors, automated blinds and a designer ensuite with brushed rose gold tapware.
Mr Rosens said floor-to-ceiling glazing opens to a vast undercover terrace, while the secure complex features video intercom entry, keypad access and basement parking for two cars, one of which now comes with a very stylish occupant.
'It's ideal for downsizers, professionals, returning expats or even young families who want to be close to the city, great schools and the beach,' he said.
'You're walking distance to Albert Park Lake, Fawkner Park, Chapel St, and minutes from St Kilda Beach, it's one of Melbourne's most liveable locations.'
