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DJ Doowap to turn Paris Fashion Week into a South African soundstage
Renowned not just for her infectious beats but also as a champion of the South African sound, DJ Doowap's performance underlines her commitment to sharing her country's music with a global audience.
Image: Supplied
South African DJ and cultural tastemaker Khetsiwe Morgan, popularly known as DJ Doowap, is gearing up to make waves at this year's Paris Fashion Week on Thursday, June 26.
Renowned not just for her infectious beats but also as a champion of the South African sound, Doowap's performance underlines her commitment to sharing her country's music with a global audience.
This marks her seventh appearance at this prestigious event, and anticipation is palpable.
Speaking to "Independent Media Lifestyle", Doowap reflected on her excitement for the upcoming event, stating, 'Every time it feels amazing. I love the energy around Fashion Week."
"There are so many South Africans participating this year, doing pop-ups, and throwing events. It's a fantastic way to connect with individuals from all around the world who share my passion for fashion.'
This year, Doowap will perform at the highly anticipated Jerk and Jollof event, a culinary and cultural experience renowned for showcasing Afro-Caribbean vibes across the globe.
'I think it's going to be insane. I've got a dope set ready for them - it's going to be a mix of Amapiano, Bacardi and some Gqom with a lot of dancing and high energy,' she added.
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What sets Paris Fashion Week apart, according to Doowap, is the symbiotic relationship between music and fashion.
'Music and fashion are both great forms of expression. They share a kind of reflection of what individuals feel inside and how they want to present themselves to the world. The music definitely brings a designer's vision to life and deepens the audience's connection to the show,' she shared passionately.
In terms of style, Doowap is pulling out all the stops. She has curated spectacular pieces from South African designer Nao Serati, which include eye-catching two-piece outfits.
Alongside these, she plans to showcase her local flair with traditional pantsula vibes, bringing a mix of urban streetwear into the high-fashion context of Paris.
'I'm always searching for unique fashion pieces; I even work with my seamstress to create custom outfits because I'm not one for mall shopping,' she explained.
For Doowap, this performance represents an essential milestone in her long career as a DJ.
'I've been DJing for over a decade, and every chance to perform internationally is a blessing. Each time I return to Paris, the excitement and the stages grow larger,' she remarked.
Following her previous remarkable performances at global events like the Berlin Carnival and AfroPunk in New York, she is elated to witness the love and reception for South African music worldwide.
Her enforced global presence comes on the heels of her latest single, 'Seroba Ke Seh' - a bold, high-energy song that encapsulates the royal spirit of Bacardi while tapping into the rhythm and slang of Pretoria.
The track, co-produced by legendary producer Enny Man Da Guitar, has been met with exuberant responses both domestically and abroad, further signalling the international appetite for South African sounds.
'Everybody wants to see what South Africa is doing right now; they're loving our vibe. And when I play 'Seroba Ke Seh', it sets the mood for joy,' Doowap enthused about the track, which she eagerly anticipates will find further success as it travels the globe.
Currently, on a whirlwind European tour, Doowap's upcoming performance at Paris Fashion Week is more than just a gig; it's a cultural moment that showcases the growing influence of African youth culture through both music and fashion.
As she continues to immerse herself in this vibrant creative landscape, she remains a beacon of the high-energy genre she champions, solidifying her position as a true global ambassador of South African sound.
