15-05-2025
Local mother opens second Once Upon A Child resale store in Milwaukee suburbs
A new children's clothing and accessories resale store focused on giving back to parents is opening in Greendale.
Once Upon A Child, located at 5431 S. 76th St., will open May 15. The resale store franchise — part of Winmark, the Resale Company — buys and sells gently used children's items, including clothing, toys, equipment and accessories.
The Greendale location marks the second store opened by local resident and mother Jess McGurn, who launched her first location in Brookfield in 2022. A mother of four and former foster parent, McGurn said she saw the need for another location in the Milwaukee metro area to support more families.
'Over the last four years, we've doubled the size of Once Upon A Child in Brookfield to keep up with demand,' McGurn said in a press release. 'I knew it was time to open another location to make the business more accessible to even more families. I'm so excited to bring this store to Greendale and can't wait to connect with more local families and organizations.'
McGurn said she has relied heavily on Once Upon A Child for her own children. Her Brookfield location has partnered with foster care programs and other organizations to support families in need across the region.
To celebrate the grand opening, the Greendale store will host several events May 15-18:
May 15-18: All guests will be entered into a drawing to win a $250 gift card. The winner will be announced May 18. Shoppers who spend $75 will receive a free tote bag while supplies last.
May 15-17: The first 25 customers each day will receive a $25 gift card.
Thursday: Raffle for a Little Sleepies blanket and sleeper.
Friday: Raffle for a Yeti cooler.
Saturday: Two Bogg bags will be raffled. Customers who donate a pack of diapers for the Milwaukee Diaper Mission will receive an extra raffle ticket.
May 18: Shoppers can earn double loyalty points for every $10 bought or sold. A Crave Tumbler will be raffled off, and Bluey will host a meet-and-greet at 2 p.m.
Once Upon A Child ensures that all products meet mandatory and voluntary safety standards. Staff members monitor product recalls and inspect items before resale to ensure safety and compliance.
For more information on the buying process or stores, call the store at 262-232-8459 or visit Once Upon A Child's official website.
This article originally appeared on Milwaukee Journal Sentinel: Second Once Upon A Child location opens in Greendale
