Latest news with #JessicaErasmus
Yahoo
03-04-2025
- Business
- Yahoo
Digital Silk Unpacks How Los Angeles eCommerce Brands Are Balancing Aesthetic and Performance in Web Design
Los Angeles, California--(Newsfile Corp. - April 3, 2025) - Digital Silk, an award-winning agency specializing in brand strategies, custom websites, and digital marketing campaigns, is spotlighting a rising trend among Los Angeles eCommerce brands: the delicate balance between aesthetic-focused web design and high-performing, conversion-driven user experiences. Balancing Aesthetics & Performance in LA eCommerce To view an enhanced version of this graphic, please visit: Visual-First Culture Challenges eCommerce Optimization As a global epicenter for entertainment, fashion, and lifestyle, Los Angeles has long been associated with cutting-edge visuals and bold creativity. However, many of the city's eCommerce brands have historically struggled to balance the desire for visually immersive websites with the technical performance to potentially drive sales and retain customers. According to Statista, U.S. eCommerce sales are expected to exceed $1.5 trillion by 2027, with California leading as one of the top-performing states. In Los Angeles, where brand image and aesthetic are non-negotiable, many brands are finding that focusing solely on visuals without optimizing performance is costing conversions. "An eye-catching website is only part of the equation," explains Jessica Erasmus, Marketing Director & PR Manager at Digital Silk. "Today's Los Angeles eCommerce brands must deliver both beauty and speed to captivate customers and potentially drive revenue." Why Performance Now Matters As Much As Aesthetics Digital Silk reports that its Los Angeles-based eCommerce clients are increasingly shifting towards performance-oriented web design strategies, optimizing for page speed, mobile responsiveness, and seamless checkout experiences without compromising on brand aesthetics. With the increasing influence of Core Web Vitals and user-experience signals in Google's ranking algorithms, eCommerce brands are quickly learning that design alone does not secure engagement or sales. Instead, performance factors such as load speed, responsive design, and intuitive user flows may be directly impacting conversion rates. Digital Silk's Framework for High-Impact eCommerce Websites Digital Silk's approach to balancing form and function for eCommerce brands includes: Performance-First Development: Leveraging modern frameworks and optimization techniques for faster load times UX-Focused Design: Crafting seamless user journeys that aim to turn visitors into loyal customers Brand-Centric Creativity: Merging aesthetics with interactive elements without slowing down the site Conversion-Optimized Checkout: Simplifying purchase flows to reduce cart abandonment "The most successful eCommerce brands in Los Angeles today understand that design and performance are no longer separate considerations," says Gabriel Shaoolian, CEO of Digital Silk. "The winning formula is a blend of creativity and technical excellence that meets both brand and user expectations." About Digital Silk Digital Silk is a full-service Los Angeles web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement. Media Contact Jessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Sign in to access your portfolio
Globe and Mail
02-04-2025
- Business
- Globe and Mail
Digital Silk Examines the Impact of Google's Full AI Overview Rollout on U.S. Businesses and Website Visibility
Miami, Florida--(Newsfile Corp. - April 2, 2025) - Digital Silk, an award-winning agency specializing in brand strategies, custom websites, and digital marketing campaigns, is shedding light on the implications of Google's latest AI-driven Search Generative Experience (SGE) — now fully rolled out across the U.S. — and its profound effects on website visibility, traffic patterns, and organic search strategies. Google's AI Overview Shakes Up Traditional Search Behavior To view an enhanced version of this graphic, please visit: Google's AI Overview Shakes Up Traditional Search Behavior The official U.S. rollout of Google's AI Overview marks a pivotal shift in how users consume information. Instead of traditional search results dominated by a list of links, users now receive AI-generated summaries, consolidating insights and often limiting exposure to organic listings. This transformation is expected to directly influence click-through rates (CTR) and redefine the way businesses approach SEO and digital visibility. According to Statista, Google controls approximately 83.5% of the U.S. search engine market as of 2023, making this change particularly impactful for brands relying on organic traffic to drive leads and sales. "AI-generated overviews are not just another feature—they represent a fundamental shift in how search results are presented," explains Jessica Erasmus, Marketing Director & PR Manager at Digital Silk. "For U.S. businesses, this means it's no longer just about ranking on page one but about being selected by AI as a trusted information source." What U.S. Brands Need to Know to Stay Visible Digital Silk's analysis reveals that businesses that prioritize high-quality, trustworthy, and well-structured content will be better positioned to be featured within Google's AI-generated summaries. The agency stresses that expertise, authoritativeness, and relevancy—core aspects of Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—are now more crucial than ever. Recent data from Statista shows that 42% of U.S. companies have already integrated AI into their operations, but few have adapted their SEO strategies to accommodate AI-driven search results. Digital Silk warns that failing to adjust may result in significant traffic and visibility losses. Digital Silk's Recommendations for Navigating AI-Powered Search To help U.S. businesses navigate this shift effectively, Digital Silk recommends: Creating in-depth, fact-checked, and AI-friendly content Focusing on niche expertise to increase chances of AI Overview inclusion Optimizing for user experience, structured data, and semantic search signals Prioritizing credibility by citing reputable sources and featuring expert contributions "Businesses must recognize that Google's AI Overview is designed to reward trustworthy and expert-driven content," says Gabriel Shaoolian, CEO of Digital Silk. "By adapting content strategies now, brands can secure a competitive advantage and maintain visibility in the evolving search landscape." About Digital Silk Digital Silk is a full-service digital marketing agency in the U.S. focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Associated Press
10-02-2025
- Business
- Associated Press
New Study by Digital Silk Now Available: Why New York's Luxury Brands Are Investing Heavily in Rebranding
New York, New York--(Newsfile Corp. - February 10, 2025) - Digital Silk, an award-winning digital agency specializing in brand strategy, custom website development, and digital marketing, is witnessing a surge in luxury brands across New York investing in large-scale rebranding efforts. From high-end fashion houses to heritage jewelry brands, the city's luxury market is undergoing a transformation, driven by changing consumer behaviors, digital disruptions, and the need for deeper brand storytelling. Why New York's Luxury Brands Are Investing Heavily in Rebranding To view an enhanced version of this graphic, please visit: A Shift in Luxury Consumer Expectations Today's luxury consumers are not just looking for exclusivity-they demand authenticity, innovation, and a seamless omnichannel experience. A recent McKinsey report found that 78% of luxury shoppers engage with a brand online before making a purchase, emphasizing the critical role of a brand's digital presence. 'Luxury brands can no longer rely solely on heritage and legacy. They must evolve visually and digitally to stay relevant to a new generation of affluent consumers,' says Gabriel Shaoolian, CEO and Founder of Digital Silk. The Digital Acceleration of Luxury Branding New York's luxury market is seeing a rapid increase in digital-first branding strategies. High-end brands are integrating immersive technologies such as AI-driven personalization, virtual showrooms, and interactive e-commerce platforms to elevate the customer experience. Companies that have traditionally relied on in-store exclusivity are now expanding their reach through digital rebranding efforts, ensuring they remain competitive in a fast-changing market. Sustainability & Ethical Storytelling at the Forefront Another driving factor behind this rebranding wave is the shift toward sustainability. Modern luxury buyers, particularly Millennials and Gen Z, prioritize ethical sourcing, eco-conscious packaging, and transparency in supply chains. Some brands have recently launched sustainability-driven rebranding campaigns to appeal to these values. What This Means for Luxury Brands Moving Forward Luxury branding is no longer just about prestige-it's about connection, innovation, and adaptability. The most successful brands in New York are those that embrace rebranding as an opportunity to modernize their identity while staying true to their core values. As a leader in branding in New York, Digital Silk is at the forefront of helping luxury brands refine their positioning, enhance digital engagement, and future-proof their brand presence. About Digital Silk Digital Silk is a full-service branding agency in New York, dedicated to helping brands grow through strategic identity, innovative digital experiences, and high-performance marketing solutions. With expertise in luxury branding, Digital Silk partners with elite brands to create standout identities that drive engagement and long-term success. Jessica Erasmus
