Latest news with #JessicaHawkins
Yahoo
16-05-2025
- Automotive
- Yahoo
Racer Jessica Hawkins the new face of ELEMIS, Aston Martin F1 partnership
Meet the newest brand ambassador for ELEMIS, Aston Martin's Head of F1 Academy Jessica Hawkins. Luxury skincare brand ELEMIS previously inked a deal with Aston Martin earlier in 2025, becoming the first skincare company to sponsor an F1 team. Notably, this partnership represents much more than a logo on the car. With Hawkins officially on board — a seasoned racer and one of motorsport's most influential female figures — this deal points to a long-term commitment from a less traditional F1 team or driver sponsor. Advertisement '10 years ago this definitely wouldn't have happened,' Hawkins told after the Aston Martin deal was announced. 'We've come so far in recent years … it means so much to have a company like ELEMIS believe in me, and the visibility it's creating is incredible.' Being less known in motorsports doesn't mean ELEMIS isn't already making its mark on the paddock so far this year, with visible brand activations at key Grand Prix, including a 'first-of-its-kind spa experience on board the Aston Martin Aramco luxury yacht' at the upcoming Monaco GP. 'I think we align very well on everything that we stand for,' Hawkins said. 'We're two British brands, and very passionate about similar things. They're obviously a huge company and I'm so proud to be one of their ambassadors.' Advertisement In addition to the team-level sponsorship, ELEMIS will also support Hawkins directly as she competes in the 2025 GT World Challenge Europe Endurance Cup with Comtoyou Racing. 'The simple answer is I wouldn't be racing without [sponsorship],' Hawkins said. 'It's very expensive, and I come from a normal family who don't have the funds to support that.' In fact, the thought of receiving a funding from a company within the beauty space would have been inconceivable until very recently, when the likes of Charlotte Tilbury became a founding partner of F1 Academy and e.l.f. Cosmetics began blazing a unique trail in American motorsports. And the deal isn't just about motorsport. 'We want to empower women outside of motorsport as well. Of course the partnership is motorsport-led, but it's bigger than that,' she said. 'When I first started [racing], I could name all of the influential women I knew in motorsport on one hand. Now there are so many, which shows how far we've come.' ELEMIS CEO Sean Harrington emphasized the brand's commitment to that progress. "Jessica's fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change,' he said. 'Her passion, resilience, and advocacy for greater inclusivity make her a natural partner for ELEMIS. Together, we aim to inspire, empower, and elevate the voices of females in sport and beyond." To read more articles visit our website.
The Independent
04-05-2025
- Automotive
- The Independent
F1 Academy is growing in relevance, says Aston Martin's Jessica Hawkins
When Jessica Hawkins became the first woman in five years to test a modern Formula 1 car in 2023, her status as a role model in the sport was only beginning. Hawkins was one of 32 women who drove across the W Series racing competition from 2019 to 2022. Once the motorsport series shuttered and Hawkins moved onto stunt driving and sports car racing, she became a vital link between F1 and F1 Academy, the all-female junior series. When F1 announced all 10 teams would back an F1 Academy team following the series' inaugural season in 2023, what that partnership would look like beyond a car logo or driver kit became hazy. But Hawkins represents exactly how teams like Aston Martin support the feeder series designed to develop female racing talent. Last year, she joined as the team's head of F1 Academy, an expanded version of her previous role supporting driver Tina Hausmann. Hawkins joined Aston Martin as a driver ambassador in 2021 with the aim of improving the team's diversity and inclusion efforts. This year, she's also competing under the storied British brand for the GT World Challenge Europe. But just because the 30-year-old isn't suiting up and slipped into a single-seater car over the F1 Miami Grand Prix weekend doesn't mean she isn't an important part of the emerald green team. 'There's lots of partner events, there's lots of media work, lots of filming, also working closely with Tina in her program and F1 Academy,' Hawkins explains from the Miami Dolphins NFL stadium-turned-paddock over the F1 Miami weekend. 'Just helping her develop over a weekend — making sure she's got everything she needs, making sure we've got everything we need from here, making sure that she's coping well if there is anything she's struggling with.' Hausmann is one of 18 drivers who will compete across seven races this F1 Academy season. The series aims to make the weaving, and male-dominated, path to F1 more accessible for women and girls. A woman has not competed in the upper echelon of motorsport since 1992 when Giovanna Amati failed to qualify for the three races she entered. Lella Lombardi was the first and only woman to score a point in F1 in 1975. In 2014, F1 Academy managing director Susie Wolff became the latest woman to participate in an F1 weekend during free practice. There have been misconceptions as to where the racing series fits into F1, but Hawkins says she doesn't pay attention to the noise. 'I don't know what people's perception of it is. I just have my perception,' She told The Independent on Sunday. 'It's not trying to be Formula 1. It's not trying to be a ladies' Formula 1, a woman's Formula 1. It's really giving the opportunities to females in their early career to gain experience in a junior formula to prepare them to move on to their next step in the future.' The series has also become an entry point for beauty and fashion investment in motorsport, targeting the sport's ever-growing female fanbase. This week, Hawkins announced a partnership with British skincare brand ELEMIS: 'To have a partnership with them is amazing. I think working closely with them is going to be amazing. I'm excited for all the things we get to do together.' As the sport and its sponsors begin to embrace F1's 41 percent female audience, Hawkins said there is only room to grow. 'I think that there's been a sudden realization that actually there are female Formula 1 fans,' she said. 'It's nice to see that everybody else is seeing what, I guess, we've known for years.' F1 Academy's Miami race weekend was cut short on Sunday due to rain, but the competition will continue in mid-June at the Canadian Grand Prix.
The Independent
04-05-2025
- Automotive
- The Independent
Aston Martin's Jessica Hawkins on F1 Academy's growing relevance
When Jessica Hawkins became the first woman in five years to test a modern Formula 1 car in 2023, her status as a role model in the sport was only beginning. Hawkins was one of 32 women who drove across the W series racing competition from 2019 to 2022. Once the motorsport series shuttered and Hawkins moved onto stunt driving and sports car racing, she became a vital link between F1 and F1 Academy, the all-female junior series. When F1 announced all 10 teams would back an F1 Academy team following the series' inaugural season in 2023, what that partnership would look like beyond a car logo or driver kit became hazy. But Hawkins represents exactly how teams like Aston Martin support the feeder series designed to develop female racing talent. Last year, she joined as the team's head of F1 Academy, an expanded version of her previous role supporting driver Tina Hausmann. Hawkins joined Aston Martin as a driver ambassador in 2021 with the aim of improving the team's diversity and inclusion efforts. This year, she's also competing under the storied British brand for the GT World Challenge Europe. But just because the 30-year-old isn't suiting up and slipped into a single-seater car over the F1 Miami Grand Prix weekend doesn't mean she isn't an important part of the emerald green team. 'There's lots of partner events, there's lots of media work, lots of filming, also working closely with Tina in her program and F1 Academy,' Hawkins explains from the Miami Dolphins NFL stadium-turned-paddock over the F1 Miami weekend. 'Just helping her develop over a weekend — making sure she's got everything she needs, making sure we've got everything we need from here, making sure that she's coping well if there is anything she's struggling with.' Hausmann is one of 18 drivers who will compete across seven races this F1 Academy season. The series aims to make the weaving, and male-dominated, path to F1 more accessible for women and girls. A woman has not competed in the upper echelon of motorsport since 1992 when Giovanna Amati failed to qualify for the three races she entered. Lella Lombardi was the first and only woman to score a point in F1 in 1975. In 2014, F1 Academy managing director Susie Wolff became the latest woman to participate in an F1 weekend during free practice. There have been misconceptions as to where the racing series fits into F1, but Hawkins says she doesn't pay attention to the noise. 'I don't know what people's perception of it is. I just have my perception,' She told The Independent on Sunday. 'It's not trying to be Formula 1. It's not trying to be a ladies' Formula 1, a woman's Formula 1. It's really giving the opportunities to females in their early career to gain experience in a junior formula to prepare them to move on to their next step in the future.' The series has also become an entry point for beauty and fashion investment in motorsport, targeting the sport's ever-growing female fanbase. This week, Hawkins announced a partnership with British skincare brand ELEMIS: 'To have a partnership with them is amazing. I think working closely with them is going to be amazing. I'm excited for all the things we get to do together.' As the sport and its sponsors begin to embrace F1's 41 percent female audience, Hawkins said there is only room to grow. 'I think that there's been a sudden realization that actually there are female Formula 1 fans,' she said. 'It's nice to see that everybody else is seeing what, I guess, we've known for years.' F1 Academy's Miami race weekend was cut short on Sunday due to rain, but the competition will continue in mid-June at the Canadian Grand Prix.
Fashion Network
01-05-2025
- Automotive
- Fashion Network
Jessica Hawkins announced as Elemis brand ambassador
Under its new title as Official Skincare Partner for Aston Martin Aramco's Formula One racing team, British luxury beauty/wellness brand Elemis has signed Jessica Hawkins as its brand ambassador. Hawkins, who is Aston Martin Aramco's head of the F1 Academy and Driver Ambassador, becomes the face of Elemis following the announcement of the 'trailblazing partnership" earlier this year to 'unite luxury skincare with the high-performance world of Formula One'. According to Elemis, the partnership is about 'more than innovative skincare' with its foundations 'built on a joint passion to inspire and empower the next generation of women into motorsport, to make it an inclusive place for all'. Hawkins' role as head of F1 Academy for the team means she's already worked closely with the Elemis team 'to help celebrate the growing female audience in F1, and champion women across the motorsport industry'. Sean Harrington, CEO and co-founder of Elemis, said: 'Jessica's fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change. Her passion, resilience, and advocacy for greater inclusivity make her a natural partner for Elemis. Together, we aim to inspire, empower, and elevate the voices of females in sport and beyond.'
Fashion Network
01-05-2025
- Automotive
- Fashion Network
Jessica Hawkins announced as Elemis brand ambassador
Under its new title as Official Skincare Partner for Aston Martin Aramco's Formula One racing team, British luxury beauty/wellness brand Elemis has signed Jessica Hawkins as its brand ambassador. Hawkins, who is Aston Martin Aramco's head of the F1 Academy and Driver Ambassador, becomes the face of Elemis following the announcement of the 'trailblazing partnership" earlier this year to 'unite luxury skincare with the high-performance world of Formula One'. According to Elemis, the partnership is about 'more than innovative skincare' with its foundations 'built on a joint passion to inspire and empower the next generation of women into motorsport, to make it an inclusive place for all'. Hawkins' role as head of F1 Academy for the team means she's already worked closely with the Elemis team 'to help celebrate the growing female audience in F1, and champion women across the motorsport industry'. Sean Harrington, CEO and co-founder of Elemis, said: 'Jessica's fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change. Her passion, resilience, and advocacy for greater inclusivity make her a natural partner for Elemis. Together, we aim to inspire, empower, and elevate the voices of females in sport and beyond.'
