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How McDonald's Is Stepping Up Its Burger Game In 2025
How McDonald's Is Stepping Up Its Burger Game In 2025

Yahoo

time4 days ago

  • Business
  • Yahoo

How McDonald's Is Stepping Up Its Burger Game In 2025

McDonald's burgers have had mixed reviews over the years to say the least. In fact, Reddit users ranked it as the worst burgers of any fast food chain out of 14 businesses. In 2025, however, the company plans to change that with its "Best Burger Initiative," which includes 50 small changes. A few tweaks of note are improving the toasting of its buns, adding white onions to patties on the grill, and dousing more of its signature sauce on Big Macs. These small changes are a sign that McDonald's isn't trying to reinvent its products entirely so much as look for new, minor opportunities to improve them. Considering that McDonald's sells 6.5 million burgers every day, such changes are more feasible for every location to follow rather than something as drastic as changing up beef suppliers or installing new cooking equipment. CEO Chris Kempczinski also told The Wall Street Journal that he wants to accelerate the rate at which the company rolls out new signature burgers, further diversifying its menu while maintaining the modifications that may improve customer satisfaction. But, McDonald's new 2025 improvements aren't just limited to its burgers. Read more: Which US Steakhouse Chains Use The Best Quality Beef? While the Best Burger Initiative is by far its biggest change, McDonald's plans to roll out plenty of other improvements to win back customers. Most notably, the company's international division leader, Jill McDonald, is now the chain's first restaurant experience officer, taking a look at operations from the perspective of a boots-on-the-ground manager. Plenty of folks swear that McDonald's fountain drinks taste better than any other chain, thanks to it chilling both the syrup and water before it even touches a cup, but its lemonade has always lacked demand. The chain decided to make a big upgrade and now makes it with only lemon juice, pulp, and cane sugar, simplifying the recipe to improve its taste. Much like its Best Burger Initiative, this small change shows the company is looking to improve its existing menu in little ways, possibly in an attempt to avoid the menu items that failed so spectacularly in the past. Another aspect of McDonald's glow up is customers getting more bang for their buck. In November 2024, McDonald's announced it was bringing a new type of value to its restaurants, the McValue menu. Starting in January 2025, customers at any McDonald's location can pay an extra dollar to add another menu item of equal or lesser value to the one they purchase at full price. Between this and local and in-app exclusive deals, customer value is a key element of McDonald's 2025 glow-up. Want more food knowledge? Sign up to our free newsletter where we're helping thousands of foodies, like you, become culinary masters, one email at a time. Read the original article on Food Republic.

McDonald's (NYSE:MCD) Announces Leadership Change With New Roles For Executives
McDonald's (NYSE:MCD) Announces Leadership Change With New Roles For Executives

Yahoo

time12-03-2025

  • Business
  • Yahoo

McDonald's (NYSE:MCD) Announces Leadership Change With New Roles For Executives

Recently, McDonald's experienced a 4% share price increase over the past month, likely influenced by recent management changes, including the appointment of Jill McDonald as Executive Vice President – Global Chief Restaurant Experience Officer. As the company maneuvers through executive transitions, it strategically issued $1.5 billion in medium-term notes in early March, alongside these developments. In the broader market landscape, the recent positive Consumer Price Index inflation report provided a favorable backdrop for stocks, offering a degree of economic optimism. Despite overall market declines, McDonald's managed to align itself with the rising tech sector momentum, evidenced by gains in major indices such as the S&P 500 and Nasdaq, which partially rallied from recent slumps. These factors, combined with the stabilizing economic environment and McDonald's share repurchase activity, contributed to the company's total on-market returns, distinguishing itself amidst generally turbulent conditions. Examine McDonald's past performance report to understand how it has performed in prior years. Want Some Alternatives? Trump's latest tariffs commencing in March 2025 are putting pressure on the stock market. Discover which defensive stocks and companies with strong pricing power and economic moats are the best positioned to withstand the trade war. McDonald's shares recorded a total return of 133.20% over the last five years. This robust performance is underscored by strategic decisions and market adaptations. The company's significant share buyback program, announced in February 2025, aimed at repurchasing up to US$15 billion of stock, highlights its commitment to returning capital to shareholders. Concurrently, its renewed Master Franchise Agreement with Arcos Dorados Holdings Inc. at the start of this year lays a foundation for international growth and stability. The company's consistent dividend payouts, including the US$1.77 per share dividend declared in February 2025, have offered additional return value. Despite the legal challenges such as the lawsuit from an E. coli outbreak reported in October 2024, McDonald's focus on sustainability initiatives, like its collaboration with Lopez Foods, reflects its long-term operational vision. However, last year's earnings growth lagged behind the broader industry, slightly tempering its relative performance over the past year. Is McDonald's part of your investment strategy? Use Simply Wall St to consolidate your holdings into a portfolio and gain insights with our comprehensive analysis tools. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:MCD. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@

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