23-05-2025
Okutama retreat blends luxury and community revival hopes
A new boutique hotel that blends rustic charm with modern comfort is set to open on May 25 in Okutama, a mountainous town on the western edge of Tokyo.
Satologue is a renovated old farmhouse nestled beside the scenic Tamagawa river that aims to reinvigorate the local community by offering travelers an immersive escape into nature and rural culture. Getting to the hotel from central Tokyo takes less than two hours.
Its accommodation wing, completed after the successful launch of its restaurant and sauna last year, features just four twin rooms, each around 35 square meters.
Rooms were designed to feature minimalistic white walls and vaulted, cocoon-like ceilings, with each space accented by the calming scent of Japanese cypress.
Guests can take in sweeping views of the river gorge from the comfort of their rooms, bathtubs or dining tables without stepping out onto the terrace.
Seasonal cuisine is also emphasized by highlighting regional delicacies such as farmed "yamame" trout, heirloom vegetables like Jisuke potatoes and "udo" (Japanese spikenard), and premium Japanese beef.
The hotel also offers hands-on experiences, from wasabi harvesting and tasting tours to gardening in fields on the property and exploring a biotope inhabited by native amphibians such as the Japanese fire belly newt.
COMMUNITY IN MIND
The hotel's operator, Ensen Marugoto, is partly funded by East Japan Railway Co. (JR East). The operator's vision is to integrate the hotel into the community, creating an experience where the entire town feels like part of the stay.
'We recommend you to step outside the hotel and discover what the entire region has to offer,' said Takumi Akiyama, general manager of Satologue. 'Even enjoying a dish with local vegetables supports the community and puts a smile on a farmer's face.'
Satologue is located a 20-minute walk from Hatonosu Station on JR Ome Line. The scenic route to the hotel showcases mountain views and clusters of traditional homes, reflecting the project's concept of integrating the community into the guest experience.
One night for two guests is 110,000 yen ($760), including meals and sauna access. Despite the premium price tag, the hotel is already fully booked for May, with demand especially high among Tokyo's 40-something professionals seeking a quick and cozy getaway close to home.
'Okutama offers the rare luxury of quiet, unspoiled nature within easy reach of the city,' said an Ensen Marugoto spokesperson. 'You don't need to hop on an express train and travel far. The value lies in that contrast.'
MORE HOTELS TO COME
With rural depopulation threatening many such communities, local leaders view Satologue as a model for regional revival.
'It would be great if more local residents could get involved in this kind of project,' said Okutama Mayor Nobumasa Morooka.
Encouraged by the strong start, Ensen Marugoto plans to open five to eight similar converted farmhouse hotels along the Ome Line within the next five years.
Their broader vision includes expanding to 30 locations along rural rail lines nationwide.
'Our goal is to help tourists feel connected to the local life and history of these places,' said company President Shunpei Shimada. 'We hope they feel as if they've found a second hometown.'
