2 days ago
Telemundo Kicks Off FIFA World Cup 2026 Countdown With Expanded Coverage Plans
Telemundo is launching its "El Mundial Es Nuestro" (The World Cup is Ours) marketing campaign and ... More additional original programming as part of its countdown to one of the world's largest sporting events.
Telemundo has kicked off its one-year countdown to the FIFA World Cup 2026, announcing its extensive coverage plans for the tournament. The network is gearing up for the event, which will be held across the United States, Canada, and Mexico from June 11-July 19, 2026, by unveiling its coverage plans, a new marketing campaign, and the first-ever Día Nacional del Fútbol (National Day of Fútbol) in the U.S., to be observed yearly on June 11, honoring the sport and its connection to Latino culture.
'For us at Telemundo, today is about more than a countdown to FIFA World Cup 2026 - we're not just covering the tournament, we're preparing to host history, and the road we're paving to 2026 will prove it,' says Telemundo's EVP of Sports, Joaquín Duro.
How do they plan to do that? Telemundo says it will broadcast all 104 matches live, with 92 on Telemundo and 12 on Universo. Every match will also stream live on Peacock and the Telemundo App. The network will also have an on-site presence at all 104 matches, with coverage originating from studios in Mexico City, Miami, and New York, as well as broadcast locations across all 16 host cities.
"For the first time in more than 30 years, the World Cup will return to the United States, and as the exclusive Spanish-language media partner, we are not just hosting this tournament, we are hosting history," says Luis Fernández, Chairman of NBCUniversal Telemundo Enterprises. "We have an incredible year ahead, and it will be a privilege to bring this unprecedented event to millions of passionate fans across the country.'
The U.S. previously hosted the World Cup in 1994. At that time, Univision held the U.S. Spanish-language broadcast rights. Telemundo acquired those rights in 2011 and has retained them since, scoring great ratings returns.
Telemundo has also secured Spanish-language rights to Concacaf World Cup Qualifiers, further expanding its soccer programming and its Rumbo al Mundial franchise. This builds upon the network's existing portfolio, which includes exclusive rights to Argentina and Brazil's home 2026 FIFA World Cup Qualifiers and Team USA. Coverage of the Concacaf qualifiers will air in September, October and November 2025, with the live presentation of the FIFA World Cup 26 Draw in December 2025.
To promote all of its coverage efforts, the network is launching its "El Mundial Es Nuestro" (The World Cup is Ours) marketing campaign and additional original programming, produced by its local television stations.
Telemundo Stations' Original World Cup Programming
