Latest news with #JodiLee
New York Post
29-05-2025
- Lifestyle
- New York Post
Backyard retreats lead exterior home trends this year: survey
Americans are striving for harmony at home more than ever — transforming the backyard into a sanctuary has been named the biggest outdoor trend for 2025. A survey of 2,000 homeowners explored their home aspirations and goals for 2025 and found the most popular exterior home trends people are looking to implement this year are creating backyard sanctuaries (41%), adding fire pits and outdoor heating elements (38%), and making their spaces more private (37%). The results also showed a real sentiment for making the most of our outdoor spaces and increasing time in the fresh air — two-thirds (67%) plan on spending more time outdoors than in previous years. In fact, homeowners are estimating spending 11.7 hours per week outside at their homes this year compared to 9.6 hours per week spent outside last year — that's an increase of 22%. 4 Americans are striving for harmony at home more than ever. New Africa – Conducted by Talker Research on behalf of Trex Company, the survey also found that four in 10 homeowners have concrete plans for renovating the outside of their home this year. This is a project many say is worthwhile, since 40% of homeowners reported spending at least 30 minutes in their outdoor spaces every day. Topping the list of projects participants are most interested in completing this year were landscaping (34%), building a new patio or deck (25%), and upgrading their outdoor lighting options (25%). When asked how far away they estimate their backyard is from being their dream space, the average response was 45%. Only 10% said they wouldn't change a thing about their outdoor space. 4 Since 40% of homeowners reported spending at least 30 minutes in their outdoor spaces every day. tisomboon – 'Homeowners are reimagining their outdoor spaces not just as extensions of their homes, but as essential retreats for relaxation, connection and comfort,' said Jodi Lee, senior vice president of marketing for Trex Company. 'From fire pits to privacy features, it's clear that 2025 is all about creating personalized, livable areas that reflect individual style and support year-round outdoor living.' Another motivator for homeowners to invest in their home's exterior? The impact it would have on their home's value. Eighty-seven percent think upgrading their front and backyards will increase their property's resale value. 4 When asked how far away they estimate their backyard is from being their dream space, the average response was 45%. Gorodenkoff – The survey also found how much homeowners anticipate their dream exteriors will cost, citing an average of $13,321. How they'd like to go about these plans is a mix. Thirty-three percent would prefer to do it themselves, while 28% said they prefer to hire a professional. Thirty-four percent would likely do a combination of both. What's most important to homeowners is sustainability. Sixty-eight percent of respondents said they are making sure their renovations are made of eco-friendly materials and feature energy-efficient designs. 4 The results also showed a real sentiment for making the most of our outdoor spaces and increasing time in the fresh air — two-thirds plan on spending more time outdoors than in previous years. SWNS 'We're seeing more people wanting to carve out spaces where they can slow down, unwind, and enjoy being outside,' added Lee. 'As daily life gets busier and more digitally connected, the backyard has become one of the few places people can disconnect, find a bit of quiet, and spend time with family and friends on their own terms. That's what's really driving these changes — it's not just about adding features but creating a space that feels personal and restorative.' Survey methodology: Talker Research surveyed 2,000 American home owners; the survey was commissioned by Trex and administered and conducted online by Talker Research between April 18 – April 28, 2025.
Yahoo
29-05-2025
- Business
- Yahoo
Trex Takes on Real Life in New "Trex Vs" Ad Campaign
New Tagline and Creative Concepts Highlight Premium Performance of Trex® Products WINCHESTER, Va., May 29, 2025--(BUSINESS WIRE)--From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex [NYSE:TREX], the world's #1 brand of composite decking and residential railing, highlights a new era of outdoor resilience. Aptly titled "Trex Vs," the series of commercial spots and digital concepts showcases how the brand's Performance-Engineered™ decking and railing enhance and stand up to everyday life. Created by Nashville-based BUNTIN, the "Trex Vs" campaign introduces a new tagline for the brand – moving from "Engineering What's Next in Outdoor Living™" to "Performance Engineered for Your Life Outdoors™" – and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty. "Trex decking and railing are designed to not only beautify but to also support real life," said Jodi Lee, Senior Vice President of Marketing for Trex Company. "From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people's lives and homes." Among the main commercials in the campaign is a spot titled "40th Birthday," which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called "Regionals," Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children's tea party. "With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines," said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. "These spots bring a fresh, bold energy to the brand proving that Trex isn't just built to last – it's built for life with all its unpredictability, excitement and celebrations." Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend® decking, which introduced the brand's exclusive high-performance shell. Now available across the brand's entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold*, easy to maintain, and fully submersible for dock and marine applications. Over the years, Trex has also launched products like Signature® decking, which features the industry's most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable™, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun's rays, keeping the surface cooler** underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry's most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces. "Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers," added Lee. "We're excited for the world to see the real, battle-tested ability of our products to stand up to life's moments – big and small." Now live, the omni-channel "Trex Vs" campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit *For details, see Trex's Limited Warranty at **Although Trex® SunComfortable™ products are engineered to be cooler, they can still get hot to the touch when direct sunlight and high temperatures converge for extended periods of time. On such days, care should be taken. About Trex Company For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world's #1 brand of sustainably made wood-alternative decking, and residential railing, as well as a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry's strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America's Most Trusted® Outdoor Decking^ 5 Years in a Row (2021-2025). The company also holds a place on Barron's list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America's Most Responsible Companies 2024 by Newsweek, ranked as one of the 100 Best ESG Companies by Investor's Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15th consecutive year. For more information, visit You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand's YouTube channel (TheTrexCo). ^2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America's Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit About BUNTIN BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized "Top U.S. Shop." In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through "great work that does good in our world." To learn more, visit or @TheBuntinGroup on Instagram and LinkedIn. View source version on Contacts Corinne RacineL.C. Williams & Associates312-565-4604cracine@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
29-05-2025
- Business
- Business Wire
Trex Takes on Real Life in New 'Trex Vs' Ad Campaign
WINCHESTER, Va.--(BUSINESS WIRE)--From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex [NYSE:TREX], the world's #1 brand of composite decking and residential railing, highlights a new era of outdoor resilience. Aptly titled 'Trex Vs,' the series of commercial spots and digital concepts showcases how the brand's Performance-Engineered ™ decking and railing enhance and stand up to everyday life. Created by Nashville-based BUNTIN, the 'Trex Vs' campaign introduces a new tagline for the brand – moving from 'Engineering What's Next in Outdoor Living ™ ' to 'Performance Engineered for Your Life Outdoors ™ ' – and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty. 'Trex decking and railing are designed to not only beautify but to also support real life,' said Jodi Lee, Senior Vice President of Marketing for Trex Company. 'From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people's lives and homes.' Among the main commercials in the campaign is a spot titled '40th Birthday,' which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called 'Regionals,' Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children's tea party. "With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines,' said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. 'These spots bring a fresh, bold energy to the brand proving that Trex isn't just built to last – it's built for life with all its unpredictability, excitement and celebrations.' Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend ® decking, which introduced the brand's exclusive high-performance shell. Now available across the brand's entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold*, easy to maintain, and fully submersible for dock and marine applications. Over the years, Trex has also launched products like Signature ® decking, which features the industry's most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable ™, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun's rays, keeping the surface cooler** underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry's most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces. 'Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers,' added Lee. 'We're excited for the world to see the real, battle-tested ability of our products to stand up to life's moments – big and small.' Now live, the omni-channel 'Trex Vs' campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit *For details, see Trex's Limited Warranty at **Although Trex ® SunComfortable ™ products are engineered to be cooler, they can still get hot to the touch when direct sunlight and high temperatures converge for extended periods of time. On such days, care should be taken. About Trex Company For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world's #1 brand of sustainably made wood-alternative decking, and residential railing, as well as a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry's strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex ® brand. Based in Winchester, Va., Trex is proud to have been named America's Most Trusted ® Outdoor Decking ^ 5 Years in a Row (2021-2025). The company also holds a place on Barron's list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America's Most Responsible Companies 2024 by Newsweek, ranked as one of the 100 Best ESG Companies by Investor's Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15 th consecutive year. For more information, visit You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand's YouTube channel (TheTrexCo). ^2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America's Most Trusted ® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit About BUNTIN BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized 'Top U.S. Shop.' In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through 'great work that does good in our world.' To learn more, visit or @TheBuntinGroup on Instagram and LinkedIn.
Miami Herald
28-05-2025
- Lifestyle
- Miami Herald
Backyard sanctuaries top outdoor trends for 2025
Americans are striving for harmony at home more than ever - transforming the backyard into a sanctuary has been named the biggest outdoor trend for 2025. A survey of 2,000 homeowners explored their home aspirations and goals for 2025 and found the most popular exterior home trends people are looking to implement this year are creating backyard sanctuaries (41%), adding fire pits and outdoor heating elements (38%) and making their spaces more private (37%). The results also showed a real sentiment for making the most of our outdoor spaces and increasing time in the fresh air - two-thirds (67%) plan on spending more time outdoors than in previous years. In fact, homeowners are estimating spending 11.7 hours per week outside at their homes this year compared to 9.6 hours per week spent outside last year - that's an increase of 22%. Conducted by Talker Research on behalf of Trex Company, the survey also found that four in 10 homeowners have concrete plans for renovating the outside of their home this year. This is a project many say is worthwhile, since 40% of homeowners reported spending at least 30 minutes in their outdoor spaces every day. Topping the list of projects participants are most interested in completing this year were landscaping (34%), building a new patio or deck (25%) and upgrading their outdoor lighting options (25%). When asked how far away they estimate their backyard is from being their dream space, the average response was 45%. Only 10% said they wouldn't change a thing about their outdoor space. "Homeowners are reimagining their outdoor spaces not just as extensions of their homes, but as essential retreats for relaxation, connection and comfort," said Jodi Lee, senior vice president of marketing for Trex Company. "From fire pits to privacy features, it's clear that 2025 is all about creating personalized, livable areas that reflect individual style and support year-round outdoor living." Another motivator for homeowners to invest in their home's exterior? The impact it would have on their home's value. Eighty-seven percent think upgrading their front and backyards will increase their property's resale value. The survey also found how much homeowners anticipate their dream exteriors will cost, citing an average of $13,321. How they'd like to go about these plans is a mix. Thirty-three percent would prefer to do it themselves, while 28% said they prefer to hire a professional. Thirty-four percent would likely do a combination of both. What's most important to homeowners is sustainability. Sixty-eight percent of respondents said they are making sure their renovations are made of eco-friendly materials and feature energy-efficient designs. "We're seeing more people wanting to carve out spaces where they can slow down, unwind and enjoy being outside," added Lee. "As daily life gets busier and more digitally connected, the backyard has become one of the few places people can disconnect, find a bit of quiet and spend time with family and friends on their own terms. That's what's really driving these changes - it's not just about adding features but creating a space that feels personal and restorative." Survey methodology: Talker Research surveyed 2,000 American home owners; the survey was commissioned by Trex and administered and conducted online by Talker Research between April 18 - April 28, 2025. We are sourcing from a non-probability frame and the two main sources we use are: Traditional online access panels - where respondents opt-in to take part in online market research for an incentiveProgrammatic - where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan. Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value. Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample. Interviews are excluded from the final analysis if they failed quality-checking measures. This includes: Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speedersOpen ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant textBots: Captcha is enabled on surveys, which allows the research team to identify and disqualify botsDuplicates: Survey software has "deduping" based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access. The post Backyard sanctuaries top outdoor trends for 2025 appeared first on Talker. Copyright Talker News. All Rights Reserved.
