05-05-2025
COACH!, Trusted by the HURT! Network, Launches First Science-Based Fitness Platform for Surgeons and Physical Therapists to Optimize Patient Recovery
WATHENA, Kan.--(BUSINESS WIRE)--COACH! is redefining musculoskeletal recovery with the launch of the first science-based fitness platform built specifically for surgeons and physical therapists. Trusted by the nationwide HURT! Network, COACH! strengthens the continuum of MSK care by providing expert guidance and Certified Coaching that bridges the gap between rehab and peak performance.
Founded by orthopedic surgeon Brett Miller, MD, FAAOS, and physical therapist John DeLucchi, PT, DPT, MBA, COACH! was created to deliver a structured, evidence-based path for patients once traditional therapy ends. Combining clinical experience from the operating room, clinic, and sideline, the founders designed COACH! to ensure recovery doesn't stop at discharge—it progresses.
'COACH! is more than a platform—it's a movement toward excellence in musculoskeletal recovery, coaching, and performance,' said co-founder and CEO John DeLucchi. 'Our Certified COACH! badge is a symbol of expertise and leadership. It identifies professionals who use science to drive recovery and performance.'
The COACH! platform equips providers with a comprehensive system that integrates the expertise of both orthopedic surgery and physical therapy. Through injury-specific coaching, patients stay engaged and continue progressing well beyond the rehab phase.
'Too often, patients are discharged from care without a clear next step,' said Dr. Brett Miller. 'With COACH!, we offer a clinical-grade solution that delivers outcomes, supports long-term recovery, and improves performance—without starting from scratch.'
Becoming a Certified COACH! means joining a national community of MSK professionals dedicated to blending science, movement, and recovery. Coaches deliver evidence-based programs that build strength, resilience, and confidence—ensuring patients leave care stronger than when they arrived.
To integrate COACH! into your practice or work with a Certified COACH!, visit
About COACH!
Founded in 2025, COACH! is the first fitness platform designed for surgeons and physical therapists to improve musculoskeletal recovery and performance. Focused on expert coaching and evidence-based outcomes, COACH! empowers patients to move beyond rehab and back to life—stronger than before. Learn more at
