Latest news with #JohnySrouji
Time of India
2 hours ago
- Business
- Time of India
Apple eyes using AI to design its chips, technology executive says
Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji , Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry - Cadence Design Systems and Synopsys - have been racing to add artificial intelligence to their offerings. "EDA companies are super critical in supporting our chip design complexities," Srouji said in his remarks. "Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost." Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers - its oldest active product line - from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. "Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort," Srouji said.
Yahoo
3 hours ago
- Business
- Yahoo
Apple Explores AI to Speed Custom Chips
Apple (NASDAQ:AAPL) is exploring generative AI to accelerate its in-house chip design, potentially slashing development timelines and boosting productivity. In remarks last month in Belgium, Johny Srouji, Apple's senior vice president of hardware technologies, told attendees at an Imec awards ceremony that generative AI has a high potential in getting more design work in less time. Since debuting its first A4 chip in 2010, Apple has relied on cutting-edge EDA tools from Cadence Design Systems (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS). Srouji noted those partners are already integrating AI into their software suites to handle growing design complexity. Apple's chip roadmap has included monumental betsmost notably the 2020 shift from Intel (NASDAQ:INTC) to Apple Silicon across Mac desktops and laptops. Srouji said that all-in strategy, with no backup plan, underpinned the company's ability to optimize performance and power efficiency across devices like the M1 and M2 processors and the Vision Pro headset. He argued that AI-enhanced tools could represent a similarly transformative leap by automating repetitive tasks and enabling more iterative experimentation. Investors should watch how quickly EDA providers roll out AI modules and whether Apple pilots internal machine-learning models for layout, verification or synthesis. Faster cycle times could give Apple an edge over rivals, driving cost savings and potentially smoothing supply-chain bottlenecks. Why It Matters: AI-powered design could shorten chip development from years to months, helping Apple stay ahead in silicon innovation and maintain tight hardware-software integration. This article first appeared on GuruFocus. Sign in to access your portfolio
Phone Arena
4 hours ago
- Business
- Phone Arena
Your next iPhone may use chips designed by something other than humans
Receive the latest Apple news By subscribing you agree to our terms and conditions and privacy policy – Johny Srouji, 2025 Grab Surfshark VPN now at more than 50% off and with 3 extra months for free! Secure your connection now at a bargain price! We may earn a commission if you make a purchase This offer is not available in your area. The future might bring along an iPhone that packs chips made by non-humans. Yup, the future is now!We're not talking about Apple outsourcing its production to Mars and employing some little green fellas after the alleged pull out of China. Although that's probably going to happen at a point in time – unless, instead, it's we who are colonized to assemble some other planet's to reality, though: Reuters reports that Apple is meditating on the idea of putting the yoke on artificial intelligence, with the intention of using it "to help speed up the design of the custom chips". In other words, AI might be responsible for the chips in your next iPhone. Or iPad, or Apple Watch, or Mac, or Vision Pro The claims come from Apple's chief hardware technology executive, Johny Srouji, who allegedly made some remarks in a speech in Europe. He was there because he had to receive an award from a semiconductor research and development group, partnering with many of the biggest chipmakers in the reviewed a recording of the speech made by Apple's senior vice president of hardware technologies and in it, he painted a bright picture for the future, while also going back to 2010 and Apple's development of the first A4 also explained that one of the most important takeaways from the company's chip development journey was the need to adopt the most advanced tools available, including state-of-the-art software from electronic design automation (EDA) companies. Leading EDA firms like Cadence Design Systems and Synopsys have been rapidly enhancing their platforms to support increasingly complex chip designs:He emphasized that these companies play a vital role in helping Apple manage the growing intricacies of chip creation. He also noted that newer design approaches can significantly accelerate development timelines and improve efficiency across teams. That sounds like an upcoming round of layoffs, doesn't it?Another major lesson for Apple, he said, was the importance of committing fully to bold decisions. When Apple chose to replace Intel chips in its Mac lineup with its own silicon in 2020, it made the transition without fallback options. There was no alternative strategy or partial shift – Apple committed to the move completely, investing heavily in both hardware and software to make it succeed.
Indian Express
5 hours ago
- Business
- Indian Express
Apple plans on using AI to design its chips, senior VP Johny Srouji says
Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji, Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry – Cadence Design Systems and Synopsys – have been racing to add artificial intelligence to their offerings. 'EDA companies are super critical in supporting our chip design complexities,' Srouji said in his remarks. 'Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.' Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers – its oldest active product line – from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. 'Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort,' Srouji said.
CTV News
7 hours ago
- Business
- CTV News
Apple eyes using AI to design its chips, technology executive says
SAN FRANCISCO — Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji, Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry, Cadence Design Systems and Synopsys, have been racing to add artificial intelligence to their offerings. 'EDA companies are super critical in supporting our chip design complexities,' Srouji said in his remarks. 'Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.' Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers, its oldest active product line, from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. 'Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort,' Srouji said. (Reporting by Stephen Nellis in San Francisco; Editing by Jamie Freed)
