Latest news with #JonnyHaworth
Biz Bahrain
15-05-2025
- Automotive
- Biz Bahrain
Formula 1 and AWS launch ‘Real- Time Race Track' experience
Formula 1 and Global Partner AWS have announced the launch of a brand-new interactive digital experience, 'Real-Time Race Track', which allows fans to create, customise, and share their own F1 track design. As part of the experience, they can also enter a sweepstake for a chance to win a trip to the FORMULA 1 BRITISH GRAND PRIX 2026. Using AI-powered analysis from Amazon Nova, 'Real-Time Race Track' enables fans to design an original, custom race track of any shape and length using their computer's mouse or by tracing their finger on any touchscreen device. Following the completion of the circuit, each turn and straight on the track is analysed by Amazon Nova, which produces key on-track metrics including top speed and projected lap time, as well as two viable race strategies, further evaluating the optimal pit timing, tyre recommendations and tactical adjustments for various weather scenarios. The detailed level of data across the experience offers fans an insight into the world of Formula 1 team strategists and creates an authentic strategic dimension to each custom circuit design. After creating and submitting a track, fans can enter a sweepstake to win a trip to the FORMULA 1 BRITISH GRAND PRIX 2026, with the winner being selected at random, providing the opportunity to see first-hand a variety of strategies from the teams across the race weekend. The draw for the sweepstake will close on 16 July, 2025. The latest experience builds upon the strategic Partnership between Formula 1 and AWS, which began in 2018. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition, as well as the off-track experience for fans. With more than a million data points per second coming off the cars, the cornerstone of Formula 1's partnership with AWS is the ability to extract valuable insights from all the data, and the 'Real-Time Race Track' experience applies that knowledge combined with AWS's advanced analytics and artificial intelligence for the benefit of fans. For more information on the 'Real-Time Race Track' experience, click here. Jonny Haworth, Director of Commercial Partnerships, Formula 1 said: 'Our ongoing partnership with AWS continues to evolve and transform how fans interact with Formula 1. The 'Real-Time Race Track' experience exemplifies how we're using cloud technology and AI to bring fans closer to the sport than ever before. As we celebrate our 75th anniversary, we're giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport.' Kristin Shaff, Global Director of Strategic Partnerships, AWS said: 'When we first began working with Formula 1, they presented us with a unique challenge – how to use telemetry data to further engage fans during live races. That vision has since materialized into 23 data-driven F1 Insights that appear during the broadcast to help fans better understand how teams devise strategies. With today's launch of the Real-Time Race Track experience, we're taking this approach to a new level of interactivity. Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tire selection influence performance.'
Reuters
27-03-2025
- Automotive
- Reuters
Formula One seeks to drive engagement through betting
LONDON, March 27 (Reuters) - Formula One is looking to drive fan engagement by using its vast array of data to create more betting opportunities, the sport's director of commercial partnerships Jonny Haworth said on Thursday. Recent figures from Nielsen Sports put Formula One's global fandom at 826.5 million, 12% more than in 2023, with a 39% increase in fans following in China over the last 12 months due to the post-COVID return of the country's race in Shanghai. "We're sort of on a journey in the betting space at the moment," Haworth told the BlackBook Motorsport Forum in London on Thursday. "I think we make up 0.4% of the overall global betting handle, which is pretty crazy for a sport of the size of Formula One and with a sport that has low latency data at a high volume which is what drives betting." Formula One, whose cars have an array of sensors on them delivering billions of data points, last month announced San Diego-based ALT Sports Data as its official betting data supplier. It said ALT would develop betting-focused real-time predictive analytics for Formula One as well as proprietary data and priced odds for the betting industry. "We're working incredibly hard to try and figure out how we open up an engaging betting product that enables people not to just look at outcome betting but to use the data of the sport to be able to engage in various different in-play betting," said Haworth. "We just believe that to be a huge engagement tool... I think there are many different ways to engage in the sport (other) than sitting and watching a two-hour broadcast and that is one way that drives a lot of engagement." The 2025 season, with 24 races but no major rule changes before a new engine era in 2026, is expected to be one of the closest yet after four teams and seven different drivers won races last year. "This season is a great season to really focus on our betting because we're going to see so much jeopardy on the track and who knows what's going to happen with the regulation changes next year," said Haworth. Betting on Formula One has been tricky for the sport, with team orders being a feature and gambling barred in the Islamic world with four races in the Middle East. There are also concerns about gambling and young fans, a key demographic for a sport that has seen rapid growth thanks in part to the popularity of the Netflix docu-series 'Drive to Survive'.
