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Time of India
27-05-2025
- Business
- Time of India
Adidas or Nike? Guess which sneaker brand is increasing its prices from June 1, 2025 amid US tariff pressure
No it's not Adidas! Global sportswear giant Nike is set to raise retail prices across a selection of its products in the US starting Sunday, June 1, as it grapples with rising import costs and geopolitical trade headwinds. Tired of too many ads? go ad free now The company has also announced its return to Amazon after a six-year hiatus, signalling a strategic shift amid softening consumer sentiment. The pricing revision will affect adult apparel and equipment, which will go up by $2 to $10 (approx. ₹167 to ₹835). Footwear priced between $100 and $150 (₹8,350 to ₹12,525) will see a $5 (₹417) hike, while shoes exceeding $150 (₹12,525) could rise by up to $10 (₹835). However, not all products will see a price bump. Nike's iconic Air Force 1 sneakers (currently priced at $155 or ₹12,942), kids' collections, and Jordan-branded merchandise will remain unaffected. Items below $100 (₹8,350) will also retain their current pricing. Why is Nike raising prices? Though Nike hasn't explicitly cited US tariffs as the reason for the hike, the timing is telling. Most of its goods are manufactured in Asia, particularly China and Vietnam, regions now facing a 10% import levy in the US, with more steep tariffs postponed until July. 'Price adjustments are a regular part of our seasonal planning,' Nike said in a statement, while its CFO Matt Friend earlier hinted at navigating 'external uncertainties' such as tariffs and declining consumer confidence. While companies often absorb tariffs initially, they tend to pass on the cost to consumers eventually. Competitors like Adidas and Puma have already issued similar warnings, with Adidas suggesting popular models like the Gazelle and Samba could get costlier in the U.S. Tired of too many ads? go ad free now What does this mean for Indian consumers? Though the price hikes are currently limited to the US, Indian consumers could eventually feel the ripple effects: Imported pricing pressure: Premium Nike products sold in India, particularly limited-edition sneakers and high-end apparel, are often imported from global warehouses, which means global pricing strategy shifts can impact Indian retail tags over time. Currency impact: A strengthening US dollar against the Indian rupee (currently hovering around ₹83.5 to $1) could further amplify retail prices of international brands in India, especially those that don't manufacture locally. Luxury and streetwear crossover: As India's luxury fashion and sneaker culture grows, international pricing adjustments like this can reshape local resale markets, especially for cult favourites like Jordans and Air Force 1s. Amazon re-entry strategy: Nike's return to Amazon US might rekindle interest in strengthening its e-commerce partnerships globally. Indian buyers could potentially see greater online availability of select Nike products, although whether that translates to better pricing remains uncertain. Retailer's tightrope By excluding kids' products and budget-friendly items, Nike seems to be cushioning the blow for price-sensitive segments. At the same time, its return to Amazon - a move away from its prior direct-to-consumer only stance, shows a more flexible, consumer-focused approach. Globally, companies like JD Sports and Puma have voiced concern that higher prices could dampen demand, especially in price-sensitive markets. For Indian retailers and consumers, these developments underscore a volatile pricing environment, where global trade, politics, and inflation intersect with your favourite pair of sneakers.


Tom's Guide
22-05-2025
- Business
- Tom's Guide
Nike announces price hikes on shoes and apparel — what you need to know
Starting in June, Nike is planning to increases prices on some of its sneakers and apparel, a growing trend among fitness clothing makers. While Nike isn't openly blaming President Trump's global tariffs, the company did say it regularly makes "price adjustments." As the BBC reports, in March, Nike said, "We regularly evaluate our business and make pricing adjustments as part of our seasonal planning." Most of Nike's products are produced in Asia, especially in Vietnam and Cambodia. While not hit with the 145% tariff that China faced earlier this year, those countries also faced stiff tariffs of between 32% and 54%. Even with the recent pause of Trump's "reciprocal" tariffs for 90 days, there is still a base 10% tax against most of the globe. In March, it was reported that the company was "navigating through several external factors that create uncertainty in the current operating environment" including tariffs. During the March call Nike CFO Matt Friend said the company raising prices was "the impact of this uncertainty and other macro factors on consumer confidence." Get instant access to breaking news, the hottest reviews, great deals and helpful tips. While Nike isn't openly blaming tariffs for price increases, it may be because it doesn't want to get on President Trump's radar. This past weekend, Trump took to the conservative social media platform Truth Social to excoriate Walmart for admitting that price increases are due to the tariffs. "Walmart should STOP trying to blame Tariffs as the reason for raising prices throughout the chain. Walmart made BILLIONS OF DOLLARS last year, far more than expected," his post read. It added that the company should "EAT THE TARIFFS." Starting June 1, Nike shoes that cost more than $100 will see prices rise as much as $10. Clothing and equipment will go up between $2 and $10. According to the BBC, shoes like the Air Force 1s and shoes that are under $100, will not get retain their current prices. Children's products and Jordan-branded clothing and accessories are also exempt.
Yahoo
22-03-2025
- Sport
- Yahoo
Lauren Betts goes into 'cheat-code' mode, leading UCLA to win in NCAA tournament opener
Southern's Tionna Lidge barely jumped for the opening tip. With UCLA's Lauren Betts on the other side, the result seemed inevitable. Betts had 14 points and six rebounds Friday as No. 1-seeded UCLA cruised to a 84-46 win over No. 16 Southern in the first round of the NCAA tournament at Pauley Pavilion. UCLA set program record for the largest margin of victory in an NCAA tournament game, besting a 75-43 thrashing of Texas A&M in 2017. The Bruins (31-2) advanced to host No. 8 seed Richmond in the second round of Spokane Region 1 on Sunday. The Spiders (28-6) won their first NCAA tournament game in program history by dominating No. 9 Georgia Tech 74-49 behind 30 points, 15 rebounds and six assists from forward Maggie Doogan. Read more: Secret behind UCLA women's success? Confidence-boosting visualization techniques The Bruins warmed up in new Jordan-branded shirts with 'Nothing Easy' printed on the front. 'We' was printed on the back on top of a horizontal bar and the word 'me.' The symbol of selflessness was apt for a team that led the Big Ten with 20.6 assists per game. UCLA had 23 assists on 26 successful shots from the field, overwhelming the Jaguars with their depth and size. Guard Kiki Rice led the Bruins with seven assists and had 10 points. Against Southern's starting lineup that had only one player taller than 5-foot-10, Betts spent most of her time in the low post with an arm raised demanding the ball against a favorable matchup. Since the game-changing transfer came to Westwood, the Bruins have completely shifted their style of play. Before Betts, they were beginning to embrace a five-out, motion offense common among international and NBA teams. They spent the previous two offseasons relentlessly drilling post entry passes. Coaches would not allow more than a few possessions in a row without the ball touching Betts' hands in the paint. The focus on Betts almost immediately turned the Bruins into a national championship contender. 'She's a little cheat code,' forward Janiah Barker said this week. Read more: Mick Cronin, head cheerleader? UCLA's coach tells his players they must believe Barker, the Big Ten sixth player of the year, had two of her three first-half assists to Betts and finished with 10 points, 10 rebounds and four assists. The Bruins turned the ball over seven times during the second quarter, allowing Southern to cut into UCLA's 20-point lead. Crowded by a double-team, Betts was called for a travel and Southern guard Taniya Lawson converted the turnover into a pull-up jumper on the next possession to move the Jaguars to within 12 points. A small but boisterous Southern cheering section behind the team's bench waved blue and gold pom poms and a decorative umbrella. Betts quickly quieted them, fighting through a double team on the next possession and finishing through contact to end Southern's eight-point scoring streak. Get the best, most interesting and strangest stories of the day from the L.A. sports scene and beyond from our newsletter The Sports Report. This story originally appeared in Los Angeles Times.


Los Angeles Times
22-03-2025
- Sport
- Los Angeles Times
Lauren Betts goes into ‘cheat-code' mode, leading UCLA to win in NCAA tournament opener
Southern's Tionna Lidge barely jumped for the opening tip. With UCLA's Lauren Betts on the other side, the result seemed inevitable. Betts had 14 points and six rebounds Friday as No. 1-seeded UCLA cruised to a 84-46 win over No. 16 Southern in the first round of the NCAA tournament at Pauley Pavilion. UCLA set program record for the largest margin of victory in an NCAA tournament game, besting a 75-43 thrashing of Texas A&M in 2017. The Bruins (31-2) advanced to host No. 8 seed Richmond in the second round of Spokane Region 1 on Sunday. The Spiders (28-6) won their first NCAA tournament game in program history by dominating No. 9 Georgia Tech 74-49 behind 30 points, 15 rebounds and six assists from forward Maggie Doogan. The Bruins warmed up in new Jordan-branded shirts with 'Nothing Easy' printed on the front. 'We' was printed on the back on top of a horizontal bar and the word 'me.' The symbol of selflessness was apt for a team that led the Big Ten with 20.6 assists per game. UCLA had 23 assists on 26 successful shots from the field, overwhelming the Jaguars with their depth and size. Guard Kiki Rice led the Bruins with seven assists and had 10 points. Against Southern's starting lineup that had only one player taller than 5-foot-10, Betts spent most of her time in the low post with an arm raised demanding the ball against a favorable matchup. Since the game-changing transfer came to Westwood, the Bruins have completely shifted their style of play. Before Betts, they were beginning to embrace a five-out, motion offense common among international and NBA teams. They spent the previous two offseasons relentlessly drilling post entry passes. Coaches would not allow more than a few possessions in a row without the ball touching Betts' hands in the paint. The focus on Betts almost immediately turned the Bruins into a national championship contender. 'She's a little cheat code,' forward Janiah Barker said this week. Barker, the Big Ten sixth player of the year, had two of her three first-half assists to Betts and finished with 10 points, 10 rebounds and four assists. The Bruins turned the ball over seven times during the second quarter, allowing Southern to cut into UCLA's 20-point lead. Crowded by a double-team, Betts was called for a travel and Southern guard Taniya Lawson converted the turnover into a pull-up jumper on the next possession to move the Jaguars to within 12 points. A small but boisterous Southern cheering section behind the team's bench waved blue and gold pom poms and a decorative umbrella. Betts quickly quieted them, fighting through a double team on the next possession and finishing through contact to end Southern's eight-point scoring streak.