22-05-2025
Scented in Singapore: Scent Journer hand-blends local food flavours into fragrance
Scent Journer founder Joyce Lian, a perfumery and cosmetic science graduate and chemistry major, created her own label after multiple setbacks striking out in the fragrance industry. ST PHOTO: MARK CHEONG
SINGAPORE – Tucked away in a nondescript industrial building in Tampines, 29-year-old Joyce Lian fixedly blends fragrances by hand. Each finished bottle is a sum of carefully proportioned fragrance oils and ethanol, stirred in apparatus that have been sterilised near to death.
It would be easier to outsource it to a manufacturer with machines, but the petite founder of local label Scent Journer ( is particular about potential contamination.
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