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Time of India
12-05-2025
- Business
- Time of India
Is the U.S going to face toilet paper shortages due to Donald Trump's tariffs? Here's what the world's largest supplier of pulp is saying
Anyone who survived the panic buying of toilet paper and subsequent empty shelves at the beginning of the 2020 pandemic recalls the chaos. Now, a new alert from the world's biggest supplier of pulp hints that the United States might be on the verge of running short again on toilet papers, this time because of US tariffs , not a virus, as per a report. #Operation Sindoor The damage done at Pak bases as India strikes to avenge Pahalgam Why Pakistan pleaded to end hostilities Kashmir's Pahalgam sparks Karachi's nightmare Brazil's Pulp Giant Cautions of Toilet Paper Shortage Suzano SA , a Brazilian firm and the world's leading exporter of pulp, which is the raw material that goes into making toilet paper, has revealed that new US tariffs imported by US president Donald Trump are already affecting the supply chain, according to Bloomberg. During an interview with Bloomberg, CEO João Alberto de Abreu shared that in just April, Suzano's pulp exports to the United States dropped by 20%, as per the report. The company also mentioned that it would add the extra costs of these export duties to the US consumers , according to Bloomberg. The Trump administration placed at least a 10% tariff on Brazilian imports , while certain materials, such as Brazilian steel, are being taxed even higher at 25%, as per the Associated Press. Though shelves are currently well-stocked, Suzano's chief executive officer warns that the mix of reduced shipments and increasing costs may eventually trickle down to consumers. That could mean higher prices, or even shortages, of toilet paper soon. Live Events A Familiar Warning Bloomberg reminded readers in its May 8 feature story that, "It wasn't that long ago that the pandemic snarled shipments of toilet paper the world over." FAQs What's causing the potential toilet paper shortage ? New US tariffs on Brazilian imports are reducing pulp shipments and increasing costs. Should I start stocking up on toilet paper again? Not yet, but it's better to stay informed in case supply chain disruptions worsen.


Time of India
09-05-2025
- Business
- Time of India
How Trump's trade war can wipe out toilet papers in US
. Brazil's top pulp exporter, Suzano SA , has warned that US president Donald Trump's new tariffs are disrupting shipments of a key material used in making toilet paper. The Brazilian company reported that its exports of bleached hardwood pulp to the US dropped by 20% in April compared to the same time last year. This type of pulp is a key ingredient in toilet paper and other hygiene products used across American households. 'In response to the tariffs, we've had to pass increased costs on to US buyers,' said Suzano CEO João Alberto de Abreu to Bloomberg News. Brazil, along with many other countries—excluding China—now faces a 10% tariff on exports to the US. The situation brings back memories of the 2020 pandemic panic, when shelves were cleared of essentials, including toilet paper. Operation Sindoor PM Modi meets NSA, chiefs of armed forces amid spike in tensions with Pak India's air defence systems shoot down Pak drones in J&K, Punjab & Rajasthan Several airports in India to be closed till May 15 - check list While products remain available for now, suppliers warn that a slight disruption could cause another rush. Apollo Global Management has also raised alarms. Its chief economist predicts that Trump's broader tariff policies—especially against Chinese goods—could trigger empty shelves, layoffs, and even a recession by summer 2025. As Suzano continues to adapt, the company warns that pulp isn't just another raw material—it's essential. If trade tensions escalate, American consumers could feel the consequences.