20-05-2025
What I learnt … about standing your ground
Julian Kynaston, 57, is the founder of the creative agency Propaganda, which he set up in Huddersfield 33 years ago and where he remains chairman. He is also brand director of Cloud Nine, a hair accessories brand, and founded the make-up brand Illamasqua, which he sold to THG Beauty in a seven-figure deal in 2017.
In his teens he was a violent, designer label-obsessed football casual, supporting Leeds United, where he learnt the value of standing your ground. He now believes more creative agencies need to stand behind their ideas: '[We] owe it to clients to get them to do the right thing. If that just takes a more assertive approach to get them to do that, then so be it.'
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