29-04-2025
Jumeirah announces brand new luxury hotel in Dubai
If you're planning your future staycation, then you should know there's a brand new luxury hotel to add into the mix.
Jumeirah has announced plans for three major new projects in Dubai, one being the construction of a new five-star hotel in the city.
Named Jumeirah Asora Bay, the site will be made up of both a hotel and plush residences, located on the peninsula of La Mer South.
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Looking out over the water, the hotel will be 'discreetly' blended into the surroundings, and boast 103 rooms as well as 20 villas.
If you love the trip so much that you can't bring yourself to leave, then you can consider a permanent move into one of the 29 residences, with anywhere from four to six bedrooms.
Named Jumeirah Residences Asoras Bay, the second project will also include a seven-bedroom penthouse and six ocean villas.
Finally in addition to the two Asora Bay sites, Jumeirah also announced Jumeirah Residences Emirates Towers, a building made up of 754 apartments with a built-in padel court, fitness studio, private cinema and podium pool terrace (nice).
At present, an opening date for the projects have not been confirmed.
Jumeirah opened the Jumeirah Marsa Al Arab in 2025 (Credit: Dubai Holding)
The news comes after Jumeirah recently opened the incredible Marsa Al Arab hotel, designed in the shape of a superyacht.
Housing a selection of luxury restaurants, 386 rooms, a private beach and a swanky new Talise Spa, you can read all about the new spot here.
Speaking about the new hotel and residences, Thomas B. Meier, CEO of Jumeirah said:
'Following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers.
'These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing.'
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