3 days ago
- Entertainment
- Edmonton Journal
Sportsnet ripped for bizarre Stanley Cup promo using AI to turn announcers into babies
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But whatever Sportsnet was thinking in using a bizarre artificial intelligence social media post seemed like a spectacularly bad idea.
Unless, of course, the idea was to go the parody route to mock their own on-air talent, which seems to be the end result.
If you missed it, on Wednesday afternoon, some seven hours before the emotional and much-hyped puck drop in Edmonton for the series opener, Sportsnet dropped a social media bomb on X.
And by 'bomb' we mean an intended promo piece that did the opposite and bombed.
'Oh Baby, the Stanley Cup Final sequel is here,' the post proclaimed, followed by a baby emoji and a trophy emoji.
Oh Baby, the #StanleyCup
The Sportsnet panel gives us their tiny keys ahead of Game 1.
📺 Panthers vs. Oilers TONIGHT at 7:30pm ET / 5:30pm MT on Sportsnet | Visual by @JunkBoxAi
— Sportsnet (@Sportsnet) June 4, 2025
