6 days ago
31 Products That Work Like Magic May 2025
A Sun Bum hair lightening spray so you can skip the harmful bleach and let the sun do all the work. This stuff contains witchcraft for sure.
This paraben-free formula contains Costa Rican pineapple, Meyer lemon, and Hawaiian lehua honey, which help prevent color fading and dry strands and protect your hair from UV rays. It's also heat-activated! Spray evenly in your hair before going outdoors to help lighten your natural color. Sun Bum also recommends using a blow dryer to help expedite the process if you're in a rush. The results will vary, too, depending on how light or dark your base color is. It's designed for blonde to medium brown hair!Promising review: "If you have brown hair with warm (red) undertones, it will bring those out and go a more strawberry tone rather than a cool, icy blonde. I believe this is what some comments are referring to when speaking of 'brassy' results. There are so many shades of brunette hair; this spray will only lighten what you already have. So, beware, and before you use the product, see how realistic your expectations are in terms of the color you being said, I loved the results it gave me. I used it over the summer when I was by the pool or the beach, but also on days in between when I normally washed and blow-dried my hair. It took about three uses until I could tell a difference. After some weeks, my colleagues noticed and even strangers approached me and commented on how pretty my hair was, which had never happened before.I used up the bottle, and now it's winter. You can see my natural hair color growing in by the roots. I didn't consider I would be able to see such a difference, but it's real. Just letting you is a fake coconutty type smell, which is ok. I didn't notice any hair damage caused by the product. Would recommend!" —ElleCeeSGet it from Amazon for $16.99.
A 100-pack of TikTok-viral K-Beauty Jiyu toner pads packed with hydrating ingredients like snail mucin, centella asiatica, niacinamide, and peptides to target fine lines, hyperpigmentation, and dreadful acne marks. 🚨New skincare staple alert! 🚨
Promising reviews: "I absolutely love these pads! I tried them out for the first time because I saw people raving about them on TikTok, and the hype could not be more real. Korean skin care is where it's at, and these pads are the most popular for a reason. They are so incredibly hydrating and leave my skin feeling better than ever. I will absolutely be purchasing these pads for years and years to come." —Pamela Seco"Really great product! I'm 63 and have problems with age spots and uneven skin tone. This product really zeros in on that without being irritating to the skin or leaving it dry. I use it daily and I'm loving it! Highly recommend! It also leaves a nice glow to the skin." —Wendy WooGet a 100-pack from Amazon for $59.95.
A waterproof version of Taco Cat Goat Cheese Pizza so you can avoid the "I'm borrrred" whining during adult swim this summer. Your kids may not even wanna get back in the pool cuz they'll be so into their fave game.
Dolphin Hat Games is a small biz that specializes in family-friendly card play, pass out all of the cards to players and have everyone keep their pile face down. Everyone takes turns putting a card in the middle while saying "taco," "cat," "goat," "cheese," and "pizza" in that order. If the picture on the card that's placed down matches the word that's been said, everyone races to slap the center pile of cards, and whoever slaps the pile last has to add the center pile to their personal pile. Oh! And there's also "narwhal," where everyone makes a unicorn horn with their hands clapped together above their heads; "gorilla," where everyone bangs on their chest like a gorilla; and "groundhog," where everyone has to knock on the table. Whoever does the motion last picks up the center pile. Whoever runs out of cards first wins! You can play with three to eight players, and the *recommended* age is 8+.Promising review: "I always think about games to play when at the pool — especially when there are 10-minute swim breaks and everyone is out of the pool — this is the perfect game! First of all, our family loves Taco Cat Goat Cheese Pizza. It's a game that's really easy to learn and is an energetic card game (perfect for kids!). To be able to bring this game around the water is awesome. I love how the cards are heavier, so they don't blow away as easily, too. The card ring makes them really easy to just toss in a bag, and I feel like it's indestructible. Honestly, we'll probably play this version of the game even inside just because of how indestructible it is (no one accidentally stepping on a card/ creasing it, etc.).Highly recommend!" —jessieGet it from Amazon for $14.99.
A Cirkul tumbler with an awesome cartridge system so you can enjoy some cool, refreshing flavored water. Just choose from the company's sip flavors and enjoy! Everyone's gonna wanna know where you got such an elite water bottle.
Promising review: "Love it so much, I came back and bought two more. Got the apricot one, and l'm now drinking water like it's going out of style, yay!! If you're like me and you hate drinking water, you need Cirkul. The sips are great. They make water taste fantastic, and these cups keep ice frozen for a very long time. I enjoy water more when it's ice cold. Definitely try it if you're like me." —TiffanyGet it from Amazon for $19.98+ (available in 14 colors).
Some bug bite patches for your kiddo who must be walking around with "free buffet for mosquitoes" on their forehead. Relieve itchy bites with these aloe and witch hazel-infused, magical patches.
Quitch is a small biz founded by moms who were tired of using bug spray on their kids! Adult reviewers are loving 'em, too!Promising review: "I was honestly skeptical about buying these. My son (15 months) is too little for Benadryl or any anti-itch cream, so I bought them for our upcoming camping trip to try. Little did I know, they would come in handy sooner! My son got bitten by a mosquito near his eye. This caused major swelling and irritation. As mentioned, he's too little for medicine. I put a patch on, and the results speak for themselves. I'm amazed, and they helped my son not scratch the area. They're so little and super sticky, he doesn't even notice it's on. I added a photo of the patch about five hours after application, and you can see how full it is. I will definitely be purchasing again!" —SierraGet a 27-pack from Amazon for $9.99 (available in more multipacks).
A refillable soap dispenser cap so you can wash your hands whenever you need wherever you are. Just fill the reservoir in the lid with foaming soap, connect it to a disposable water bottle, and you've got yourself a convenient lil' way of keeping your hands clean. Best of all, the soap doesn't mix with the water so you can still drink from your water bottle!
Suds2Go is a family-owned small biz, and you might recognize them from Shark Tank!Promising review: "The refillable cap is the perfect product for our baseball family. It couldn't be more convenient. I leave the cap in my car and literally always have the ability to wash my hands whenever I need. We have two active baseball players, and this is our lifeline to clean hands." —E. BartonGet it from Amazon for $28.99 (available in three colors).
A five-pack of collagen hydrogel masks, each with a different purpose. These K-Beauty miracles, packed with high-quality ingredients and sorcery, are sure to leave you feeling refreshed and with the urge to add them to your cart again.
Loops is a small, K-Beauty brand!Each mask targets something different. You'll get a rejuvenating mask, a glow mask, a slugging mask, a brightening mask, and a detoxifying mask. Promising review: "I'm a huge fan of Loops face masks! The quality is outstanding—each mask is infused with nourishing ingredients that leave my skin feeling incredibly hydrated, refreshed, and radiant. Each mask has different benefits working in their own way, giving you a chance to tend to your skin's different needs! The packaging is also very travel-friendly and doesn't take up much space at all. If you're in search of a premium face mask that truly delivers results and radiance, Loops is definitely worth trying!" —Charity PowellGet the variety five-pack from Amazon for $30 (available in eight styles, single-, and three-packs).
A Canon EOS Rebel T7 camera because in 2025 you're taking your content suuuper seriously, but you don't wanna drop a bag on the expensive Canon G7 X. This camera takes pics that are just as stunningly flawless, but for a whole lot less. Music to your ears, right? If you're in the mood to be speechless, look through the review pics 😍😮💨🔥.
Promising review: "I'm in love with the camera and I haven't even learned every in and out yet. It's an exceptional beginner camera, and I'm excited to start my career with it. It comes with a strap, lens, lens cover, battery, and battery charger. I've only had to charge the battery once so far, and I've had the camera for about a week and have used it almost every day. The image quality is better than I expected. The only things I have trouble with are the zoom and night quality, which can be solved with another lens and a tripod!" —Lacie HarrisGet it from Amazon for $479+ (available in two styles).
Or a cheaper Kodak digital camera that'll have your IG feed looking as aesthetically pleasing as all the influencers you aspire to be like. Plus, it's got TikTok buzzing because it's a cheaper alternative to the popular expensive digital cameras, so you can get the Canon G7 X quality without spending the same amount you pay for rent on a camera.
Check it out on TikTok!Promising reviews: "This is the best affordable digital [camera] if you want the film look. I set the programming to force flash and beauty filter, and love every photo taken. It does take about five seconds to load between photos taken, so it's only meant for posed photos. The photos are so good, my friends bought one for themselves." —Sierra"Wanted a camera similar to the Canon G7X, but for less $$$, this is the perfect alternative!!! Camera quality is super good, and it's super compact. My only complaint is that the shutter speed is somewhat slow, so photos with lots of movement are a no." —EllaGet it from Amazon for $99.99+ (available in two colors).
A Topicals brightening serum with kojic acid and niacinamide — a witchy concoction that'll help you *poof* away discoloration. If you've been fighting for your life trying to make those post-blemish marks from that pimple you couldn't help but pop vanish, grab this.
Topicals is a Black woman-owned small biz!Promising review: "Topicals' Fading Cream is absolutely incredible! I've struggled with hyperpigmentation and stubborn dark spots for years, and after trying so many different products with little to no results, I am so glad I finally found this one. Within just a few weeks of consistent use, I noticed a huge difference — my dark spots started fading, and my overall skin tone looked so much more even and I really love is how gentle yet effective it is. It didn't irritate my skin at all, which is rare for a product targeting hyperpigmentation. My skin looks healthier, brighter, and more confident than ever before.I would recommend Topicals' Fading Cream to anyone and everyone dealing with dark spots or uneven skin tone. It's truly a game-changer, and it's now a permanent part of my skincare routine!" —Amy PredelusGet it from Amazon for $18+ (available in two sizes).
A beach cart that'll actually roll across sand (!!!) and have enough room for all your summer essentials. This gem fits rolled-up mats, towels, sunscreen bottles, umbrellas, small coolers, and more. No more struggling to carry a stuffed tote while you walk from the parking lot to your favorite spot near the shore.
A handheld mini fan, because remember last summer when you were constantly dripping with sweat everywhere you went? Yep, bet this is already in your cart. Oh! And it's a flashlight *and* a portable power bank. FANtastic!
A super effective instant foot peeling spray you just spray onto your clean, dry feet and then literally rub away your dead skin. Pshhh, pedicure salons are shakin' in their boots cuz now, you can have baby-soft feetsies for way less money. Oh, and if you wanna get extra fancy, use an exfoliating mitt!
A Beauty of Joseon eye serum that's been getting quite the hype on TikTok cuz it's magical, and effective as heck. Say goodbye to puffy eye bags and fine lines, they'll be a problem of the past.
Check it out on TikTok!Promising review: "I've had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don't use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda HermanGet it from Amazon for $16.99+ (available in two sizes).
A set of three collapsible food storage containers because the clunkier ones you currently have are taking up WAY too much precious cabinet space. With these, your tuppers will only take up one or two shelves instead of the entire dang cabinet.
Get a set of three from Amazon (available in four colors) or Drip EZ (available in four colors) for $44.99.
A sugaring kit you may recognize from Shark Tank. If you've been looking for a way to removing body and facial hair that's less painful than waxing and longer lasting than shaving, you're in luck. This magical, no heat necessary solution is exactly what you need.
Sugardoh is a small biz that specializes in waxing get the doh jar, a reusable applicator, and reusable cloth strips. Promising reviews: "I never leave reviews, but this product is MAGICAL! Everyone thought I had lost it when I said that I wanted to sugar my underarms, but this was easy and (relatively) painless, just like getting it done professionally. I got too confident and attempted to sugar my bikini line, but due to my skill level, I'll leave that one to the professionals! If you're on the fence — go for it!!" —Brie B"I have tried everything imaginable to remove hair in my bikini area, but have had no luck and always end up with severe ingrown hairs and irritation. This is the best thing I have ever found." —AuntieAnnieGet it from Amazon for $29.99+ (available in three styles).
Levi's Cinch Baggy Jeans that you can tighten for a perfect fit. Woah, jeans and perfect fit? Bet ya don't hear that combo too often. Plus, they're stretchy, so they're comfortable. Beyoncé was def talking about *these* Levi's jeans in her song. Alright Alex Russo, you can come out and tell everyone these were your magical creation now.
A water- and sweat-resistant tinted sunscreen by Live Tinted that's packed with SPF 50. Light to medium buildable coverage + UV protection, all packed into one little lightweight miracle = summer perfection. Foundation feels so heavy in warm weather, so this'll feel like a godsend.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. Promising reviews: "This is my new staple. I don't wear foundation, but I am a tinted sunscreen fan. For years, I have used the tinted Elta MD. I tried this on a whim, and it just blends into my skin so smoothly. The shade match was perfect, the radiant/natural finish wasn't too much, even with my oil-prone skin. Also, no breakouts in sight!" —Sarah S."I absolutely love this tinted sunscreen. I use it instead of foundation during summer with cream blush and bronzer, and set it with spray and powder. It lasts all day and doesn't get super oily throughout the day, which is a plus because I have very oily skin." —Miri21Get it from Amazon (available in six shades) or Ulta (available in 11 shades) for $42.
A bottle of Eos body oil because that vanilla cashmere scent SLAPSSSS so hard, it literally has you in a chokehold. If you've always dreamed of having up to 24 hours of moisturized skin and smelling like a delectable cake, look no further than this bottle of magic.
Promising review: "Took almost a month to receive the delivery, but was definitely worth waiting for. If you've used the body wash and/or lotion, this is a must-have!! Not too oily. The oil quickly dissolves, and the smell lasts forever!!! Smells like vanilla cotton candy to me. I'm not a fan of vanilla or food-related body scents, but this smells like a dream!!!!!" —Angry birdGet it from Amazon for $12.99.
A facial spa kit with a face steamer that can also be used as a humidifier *and* can warm up towels. You'll get everything you need for a relaxing facial and your skin will certainly thank you. We have the spa at home, y'all!
You'll get the face steamer, an ultrasonic scrubber, a headband, five jelly masks, extraction tools, dermaplaning tools, a spatula brush, a facial cleansing brush, and a jade roller.I have this kit and omg, it's luxury. I tried a new face wash and broke out BAD. Added facial steaming into my routine, and I swear, it's helped tremendously. I feel like every product I use is way more effective if I use this before applying. I've used it while oil cleansing and with masks. My skin is finally starting to heal, pimples are gone, and only dark spots remain *but* they're def fading pretty quickly (thanks to this, my snail mucin essence, and Anua niacinamide serum). I give this a 10/10 and think everyone deserves a lil' relaxing steamed facial, even if it is from your couch. Promising review: "Let me tell someone with oily skin and a history of acne, I was spending hundreds for haphazard facials. This was a deal breaker. I take my time and get all the impurities out instead of a spa, where you have one hour, and it's pretty much an assembly line with clients waiting to be seen. I have saved so much doing this myself at home, and there is a visible improvement in my skin as a result. You definitely get a bang for your it!" —Debbie15Get it from Amazon for $54.97 (available in another kit).
An adjustable tumbler holder because you love your Stanley but carrying a ginormous water bottle has been slightly annoying. This'll turn it into a little purse complete with two front pockets, a carrying strap, and even a lil' straw cover. This'll be SO much easier to hike with.
Promising review: "I recently purchased this water bottle carrier bag, and I am absolutely thrilled with it! The quality is top-notch, and it's incredibly convenient. The adjustable strap makes it easy to carry, whether you're walking, hiking, or just running errands. The design is sleek, and I love how it keeps my hands free while I stay hydrated on the go." —Paul VioletteGet it from Amazon for $14.95+ (available for 30 or 40 ounce tumblers and 10 colors).
A smart Keurig that you can connect to Wi-Fi and make a perfect latte right from your bed. The downloadable app has tons of recipes so you can make your fave coffee shop quality coffee at home for way less money. Oh, and the lil' frother?! To die for.
Okay, so I upgraded my lil' basic $90 single-cup Keurig to this one and holy smokes. An upgrade indeed. I spend entirely too much money. I'd definitely rather go to a coffee shop and have them make me the perfect caramel macchiato rather than try to make it myself at home. BUT, this makes it so easy! Anything I'm in the mood for, I can find it in the app. It also has suggestions for the coffee pods you already have. I'm obsessed with this. Exploring all the recipes and making delicious, coffee shop-quality drinks at home has actually been kinda fun. AND THE FROTHER!!! Yum yum yummm. I use creamer and a bit of oat milk, and omg, heaven. The frother is definitely my favorite part. It's also smarter than literally every one of my exes. It recognizes the coffee pods I put in and has so many options for strength, temperature, coffee shots, and brewing over ice. I love it so so it from Keurig for $199.99.
A Paula's Choice body exfoliator because bacne is not ruining your debut bikini moment for summer 2025. Say bippity-boppity-buh bye to the acne on your chest thanks to this phenomenal little potion.
Promising review: "I have dealt with bacne for a very, very long time. I have never been able to get rid of it, no matter what I have used. I have always wanted to wear backless dresses and bikinis, but I have been too uncomfortable with how my back looked. I started using this stuff and within a week, my back is clearing up so much! I feel a lot more confident and comfortable now. This is the product I will buy forever." —Angie WGet it from Amazon for $23.20.
A lash cluster kit with the fluffiest of fluffy clusters and wispy bottom lashes so you can do a full volume set *with* your bottom ones for so cheap and way less time.
It comes with a bond, seal, and tweezers. And here are some with spikes!Promising review: "These lash clusters are amazing! They stack so beautifully without looking bulky or unnatural. The base is super thin, which makes layering easy and seamless, and they blend perfectly with my natural lashes. Whether I'm going for a light, wispy look or full glam, they hold up and stay put all day. Definitely a staple in my lash routine!" —Ari💕Get them from Amazon for $11.58 (available in 11 other kits).
A Sol de Janeiro perfume, a bold, rich scent with hints of soft florals and creamy sandalwood. It's basically a longer-lasting version of their infamous Cheirosa '62 body spray. One thing you can count on from Sol de Janeiro is that they never miss with their fragrances.
Promising review: "If you love the body spray of this scent, you NEED this perfume in your collection!!! The scent noticeably lasts all day, even at work. I'm always getting compliments. This is a staple scent for me, so having the more concentrated, robust perfume is great. 10/10." —AmandaGet it from Amazon for $26+ (available in two sizes).
A self-cleaning air fryer, aka the most independent air fryer out there. The glass basket allows you to monitor your food without needing to open up your machine as you air fry, bake, roast, broil, reheat, and dehydrate. It has a rotating rotisserie cage and it'll even clean up after itself (unlike your kiddos, right?) if you just add soapy water and hit a button.
Promising review: "Wow, I love this air fryer. I've had it just over a week and have made French fries, sweet potato fries, and shishito peppers, and I'm *just* getting started. I love that this is glass, so I can watch what is happening inside and either stop it sooner or add more time. Everything happens so quickly! I've gotten several compliments from friends who have now added it to their wish lists! Especially for the tumbling basket, which many other air fryers don't have. It's very easy to figure out how to use this! I leave the recommended 5 inches of space in each direction. To address reviews commenting on cord damage…I can see how this would happen if the cord is placed across the vent in the back. It's truly a matter of leaving enough space on all sides, not crunching up against a wall so the cord is compromised. The vent is pushing out all of that very hot air… def give it love the self-cleaning feature, and can say cleaning this unit is very easy thanks to this. I'm so very pleased with my purchase after having my eye on this air fryer for over a year. Very worth it!!" —hummerGet it from Amazon for $199.99 (available in four colors).
E.l.f. Glow Reviver Melting Lip Balm, some tinted, moisturizing, buildable glosses that'll cost way less than the pricey popular ones everyone's obsessing over. Lookin' at you, Summer Fridays. $24 <<<<< $9.
A Pikk-it tool because your Roomba refuses to vacuum with all the hair in it. I mean, have you ever had to pull your own hair out and realized you could probably make a wig outta all the tangled strands wrapped in it? 🤢 Yikes. You can use it for your hairbrush, too!
A microneedling serum to help you get closer to your goal of glass skin. Blackheads, whiteheads, blemishes, and texture are no match for this reedle shot. Just call it your skincare fairy godmother.
Promising review: "I've been using the VT Cica Reedle product and I'm genuinely impressed with the results. The application feels unique due to the micro-needles, but it's not uncomfortable — in fact, it gives a refreshing, slightly tingling sensation that makes me feel like it's actively working on my skin. After consistent use, my skin feels smoother, and I've noticed a visible improvement in my texture and clarity. It's especially great for calming irritated or acne-prone skin, thanks to the Cica ingredient. Overall, I really enjoy using this product and appreciate how it enhances my skincare routine with a professional-like treatment at home." —ShrutikaGet it from Amazon for $19.50+ (available in four styles).
A tooth gem kit since you love to bedazzle literally everything. Super cute trend that'll make your smile *even more* dazzling.
You'll get cotton rolls, micro applicator brushes, two bottles of glue, gems, a gem picker, and a mini LED light. I used these over the weekend and they were so cute! I personally was skeptical, so I didn't cure them too long because I only wanted them on my teeth for the day. They ended up being perfect and fell off before the end of the day (which was what I wanted). I'm sure if you're interested in keeping them on for longer than a day, you just cure it for longer. I just knew that I wanted them off the same day, so I only cured them for about 30 seconds. The glue came right off with the gem!Promising review: "Okay, so I am a dental assistant and I approve of this product. Gems are NON-toxic, which is something that is very important when looking for gems to use. Also, the bonding agent is gentle and does the job without hurting enamel. I looked into the ingredients, and nothing was suspicious. The keychain light is super cute, does the job, but will only last long enough for about two sessions. I purchased a couple of months ago and applied the two hearts on my upper canines, and they are STILL on. It says they only last a couple of weeks, but it has definitely been a couple of months and they are still adhered, so I am very happy. I've seen a couple of reviews that said they didn't adhere, but I think it's because 1. moisture, 2. did not light cure long enough, or 3. didn't brush teeth beforehand. But I have gotten MANY compliments on them, they definitely add a sparkle to your smile. WORTH the price for sure!!!" —Alexis RGet it from Amazon for $24.95.
A set of slide-out cabinet organizers, since you have more stuff than space, and your cabinets are starting to look like a tornado ran through 'em. These'll make them look much more organized and make it easier for you to find what you're looking for.
You, when everyone asks how you got your hair lighter without bleach:
Reviews in this post have been edited for length and/or clarity.
