29-05-2025
AI That Plans, Not Just Chats: What to Expect from KAYAK at the Skift Data + AI Summit
KAYAK's Matthias Keller explores how AI is transforming travel from search-driven clicks to intuitive, intelligent journeys, and what's next in truly personalized, agentic travel planning.
As Chief Product Officer at KAYAK, Matthias Keller is at the forefront of reshaping how millions of travelers plan their trips. With over a decade of leadership at one of the world's most innovative travel search engines, Keller has helped pioneer the integration of artificial intelligence into travel.
His work on is leading the shift from reactive, form-based search to proactive, personalized travel experiences. At the Skift Data + AI Summit, Matthias Keller will unpack the emerging technologies and real-world strategies that are turning AI into a true co-pilot for travelers, not just another interface.
Ahead of his session, Keller offers a glimpse into how smarter AI is reshaping travel and what lies ahead for the industry.
How is your company thinking about AI as a tool to drive smarter, more personalized travel experiences?
'At KAYAK, we see AI as a way to move beyond the traditional constraints of predefined search forms and toward truly intelligent, personalized travel planning.'
'With prompts help us better understand what a traveler wants — not just what they click — enabling more relevant responses. As agent capabilities evolve, reasoning and planning open the door to smarter, more contextual recommendations that make trip planning faster, easier, and more tailored to the individual.'
What do you think the travel industry still gets wrong when it comes to applying AI?
'It's still early days, and everyone is experimenting — but one thing is becoming clear: simply adding AI for the sake of it doesn't create real value.'
'Too often, the industry treats AI as a surface feature, like adding a chatbot. But meaningful impact comes when AI powers useful capabilities across the full journey. At KAYAK, we believe AI should do more than respond — it should reason, plan, and simplify complexity. That's where it becomes truly valuable to users.'
What emerging trends in AI or data are you watching most closely right now?
'We're closely watching the evolution of Agentic AI — systems that don't just provide information, but take action on a traveler's behalf. The ability to delegate planning, booking, and even post-booking management to a trusted AI agent has the potential to transform the travel experience.'
'There's also an interesting space emerging around 'computer-use' agents, like OpenAI's Operator, which can interact with third-party tools or websites on a user's behalf. While still early and relatively slow, this technology could become a powerful way to gather information and complete transactions in real time.'
If you had to place a big bet on one AI breakthrough that could reshape travel, what would it be?
'If we had to place a big bet, it would be on AI's evolving ability to perform complex reasoning — moving beyond recommendations to taking action on behalf of the user. The potential to plan and book multi-destination trips through a single intelligent interface has huge potential.'
'One area we're also excited about is how improved reasoning capabilities are being applied to geospatial challenges. For example, we've already seen promising progress in reverse-geocoding from images. Applying that capability to travel — such as identifying optimally located hotels based on user preferences or dynamically mapping multi-stop itineraries — could significantly enhance how people plan their trips.'
Unlock Smarter Travel at Skift Data + AI Summit
Don't miss Matthias Keller's session, where he'll reveal how AI-powered smarter search and agentic travel planning are redefining the future of travel journeys. This is your chance to hear firsthand from the industry's leading innovators about the technologies shaping tomorrow's travel experiences. Secure your spot now and be part of the pivotal conversation transforming the travel industry.
Get Your Tickets
1 Person Solo Ticket
$895 Buy Now
2-6 PeOPLE Group Tickets
From
$815 each Buy Now
Who Is Already Joining The Skift Data + AI Summit This June
Skift Data + AI Summit in New York City is fast approaching - take a look at who is planning to attend and add your company's name to the list. You won't want to miss this exciting global travel industry event. Read More
