Latest news with #KICKS
Jordan News
22-04-2025
- Automotive
- Jordan News
Bustami and Saheb Group: Nissan Middle East A 24% growth in sales during the first nine months of 2024 - Jordan News
•Strong SUV performance with Pathfinder and KICKS recording exceptional growth of 95% and 59% respectively. Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan' recorded a remarkable 24% year-on-year increase in sales across the Middle East during the first nine months (April 2024 – December 2024) of Fiscal Year 2024 (April 2024 – March 2025), underscoring the brand's strong momentum and enduring appeal in the region. This growth was driven by Nissan's diverse lineup of SUVs and crossovers, which accounted for 55% of total sales, further reinforcing the brand's leadership in this segment. اضافة اعلان Nissan's notable success in the region this fiscal year was significantly bolstered by the iconic Nissan Patrol, which accounted for 31% of the total sales. Known for its heritage and exceptional off-road capabilities, the Nissan Patrol itself experienced a 24% increase in sales during the first nine months of FY24. This surge in popularity was further propelled by the all-new Nissan Patrol's World Premiere held in Abu Dhabi, reinforcing its legendary status among customers. Nissan's commitment to delivering innovative and versatile vehicles was further evident in the strong performance of its other SUV and crossover offerings. The Pathfinder achieved an exceptional 95% sales increase, reflecting its rising popularity among families and adventure-seekers, while the KICKS recorded a significant 59% growth, underscoring its appeal as a dynamic urban crossover. The X-Trail also continued its upward trajectory, achieving a 16% increase in sales compared to the same period last year. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, 'The strong performance in the first nine months of FY24 reflects Nissan's unwavering focus on innovation and delivering vehicles that cater to the evolving needs of our customers. Our growth, particularly in the SUV and crossover segments, reinforces our leadership in the region and underscores the trust that customers place in the Nissan brand. We remain committed to shaping the future of mobility through industry-leading technologies and a product lineup that redefines driving experiences.' Nissan's sustained growth in the Middle East is backed by a strong partner network and robust market demand with Qatar recording the highest growth in the first nine months of FY24 at 38%, followed by Dubai at 25%, Abu Dhabi at 22%, and Bahrain at 18%. The UAE emerged as the largest contributor, representing 65% of total sales, further solidifying its importance as a key growth market and reinforcing Nissan's commitment to expanding its regional footprint while delivering exceptional customer experiences. Building on this momentum, Nissan's expansion into two new markets further supported its sales growth. In Iraq, Nissan appointed Al Sour as the official distributor, leveraging their extensive automotive expertise to establish multiple 3S (Sales, Service, and Spare Parts) facilities across key cities. Meanwhile, in Oman, Al Hashar Automotive was named Nissan's exclusive authorized distributor, significantly enhancing the brand's presence through a network of state-of-the-art facilities. Looking ahead, Nissan is focused on accelerating growth in the Middle East, a strategic market within its global vision, by leveraging customer-centric initiatives and bold product innovation. As part of this approach, the brand launched three all-new SUVs in the region in FY24, including the all-new Patrol, all-new KICKS, and all-new Magnite. The implementation of The Arc, Nissan's global business plan, places a strong emphasis on high-growth markets, with the Middle East playing a pivotal role in driving the company's long-term ambitions. By deploying innovative strategies tailored to the region's evolving mobility landscape, Nissan is strengthening its presence and product lineup to meet the increasing demand for advanced, versatile, and technology-driven vehicles. About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees. For more information, you can visit our website: , or contact us at the following number: 06-5532456. You can also connect with us on social media: ●BustamiandSahebGroup on Facebook ●BustamiandSahebGroup on Instagram Or you can contact us via email at: [email protected]
Web Release
27-03-2025
- Automotive
- Web Release
Nissan and INFINITI outline bold new products and next-generation technologies to excite customers in the Middle East and beyond
Nissan Motor Co., Ltd. today showcased a bold array of new and refreshed models at an exclusive event in Japan, along with next-generation technologies set to debut during FY25 and FY26. Loaded with innovative features, the new products will play a crucial role in elevating the company's performance, boosting customer loyalty, attracting new buyers, increasing profitability, and promoting sustainable growth. In the Middle East, Nissan and INFINITI are set to redefine driving excitement and luxury. Following the successful launches of the all-new Patrol, all-new KICKS, and all-new Magnite in FY24, Nissan is poised to further strengthen its product lineup in the Middle East in the coming year with a series of exciting new models. Among them is the expansion of the Nissan Z lineup with the introduction of the Z NISMO which delivers an unparalleled, track-ready sports car experience, meticulously engineered to thrill performance enthusiasts. Additionally, INFINITI in the Middle East will enhance its luxury SUV offerings starting with a refreshed three-row luxury QX60 SUV will in FY25, alongside a new SPORT package for the full-sized QX80 SUV. While, in FY26, INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment. As Nissan continues to implement its Global Business Plan, The Arc, in the Middle East, these models will play a pivotal role in meeting the demands of customers, further strengthening the brand's presence and performance in the region. Beyond the Middle East and to meet the rising demand for diverse powertrain options, the upcoming lineup will include hybrid technologies (including e-POWER and plug-in hybrids), next-generation electric vehicles (EVs), and advanced internal combustion engines (ICE). Guillaume Cartier, chief performance officer, stated: 'Today, we unveil our redefined market approach and tailored product strategy designed to better meet customer needs and drive top-line growth. Through powertrain diversification and new models, we will provide a broader range of options that cater to diverse customer preferences, further distinguishing Nissan and INFINITI brands.' Ivan Espinosa, chief planning officer, said 'Over the next two years, we are excited to roll out an impressive lineup that will redefine the road! This includes the reimagined Nissan LEAF, and a daring new Micra EV. But that's not all – we're refreshing our range of SUVs to elevate the driving experience, and our next-generation e-POWER promises new levels of refinement and efficiency. We are committed to investing in products that embody the very best of Nissan. To our passionate fans and loyal owners around the world, I can assure you, this is just the beginning of an exciting journey ahead.' All-new Nissan LEAF Reimagined as a sleek and spacious family-friendly crossover, the third-generation all-new Nissan LEAF pairs substantial improvements in aerodynamics with a more advanced EV architecture. As a first for the iconic EV nameplate, the all-new LEAF will be available with 19-inch alloy wheels and a panoramic moonroof. For the North American market, a NACS charging port is also integrated – the first time for a Nissan EV – enabling convenient access to the Tesla Supercharger network. The all-new LEAF sits on Nissan's modular CMF-EV platform (which debuted with the Ariya). Efficient energy management, streamlined packaging and enhanced driving performance from Nissan's new 3-in-1 EV powertrain, are expected to help deliver significant range improvements over the previous generation. Further details will be shared mid-year. Next-generation e-POWER For customers seeking a sophisticated hybrid powertrain, Nissan's third-generation e-POWER will benefit from the learnings of over 1.6 million produced units since the technology was first introduced in 2016. The third-generation e-POWER system delivers notable improvements in efficiency where it is targeted to provide up to 15% enhancement in economy at high speeds compared to the current, second-generation system. It will also deliver lower emissions and enhanced refinement through reduced noise and vibration. A unique Nissan technology, e-POWER uses a small capacity gasoline engine and lithium-ion battery to power an electric motor. As the electric motor alone drives the wheels, the result is an EV-like driving experience, characterized by powerful and responsive acceleration paired with quiet operation. Central to the advancement is the adoption of a new, 1.5-liter e-POWER dedicated engine. Additionally, the new 5-in-1 system, which shares core components with Nissan's latest EV powertrain. The third-generation e?POWER system will debut on the Qashqai in Europe later in FY25, followed in FY26 in the next-generation Rogue in North America and a large minivan for the Japan market. Overview of key models by region U.S. and Canada : More than 10 new and refreshed products in key segments including next-gen EV and hybrid technology and INFINITI models. In FY25, the U.S. and Canada will be the first markets to launch the all-new Nissan LEAF, joining Ariya in the brand's EV portfolio. Additionally, Nissan will commence sales of the brand's first plug-in hybrid in North America, in a PHEV version of the compact Rogue SUV. A new generation of Nissan's top-selling Sentra compact sedan will be introduced later this year, alongside a refreshed midsize Pathfinder SUV. For INFINITI, a refreshed three-row luxury QX60 SUV will be offered, alongside a new SPORT package for the full-sized QX80 SUV. In FY26, production of the all-new, fourth-generation Rogue will begin. The model will be the first to offer Nissan's innovative e-POWER technology to consumers in the U.S. and Canada. Nissan will also offer Rogue with a powerful and efficient internal combustion engine, as well as a plug-in hybrid model, providing a diverse range of powertrains to shine in the market's most popular vehicle segment. INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment. Then from late FY27, an all-new Nissan EV is scheduled to commence production at Nissan's Canton, Mississippi plant in the U.S. The all-new model will be an adventure-focused SUV. It will be joined in FY28 by a luxury INFINITI EV SUV (inspired by the Vision QXe concept) that pairs the brand's latest Artistry in Motion design language with a suite of technology features. LATAM : Rugged pick-up, stylish compact SUV, affordable sedan and expansion of X-Trail e-POWER In FY25, Nissan will expand sales of the latest Versa subcompact sedan within the region and launch a new sub-compact SUV. For INFINITI, the refreshed three-row luxury QX60 SUV will also arrive. In FY26, the Frontier/Navara midsize pick-up truck will arrive, bringing an evolved design, enhanced infotainment and impressive suite of advanced driver assist technologies. Later in FY26, availability of Nissan's popular X-Trail compact SUV with e-POWER will expand to additional markets within LATAM. INFINITI will also expand its line-up with the launch of the all-new, mid-size QX65 crossover coupe. Japan : Renewal of core segment models and introduction of next-generation electrified powertrains In FY25, Nissan will launch a comprehensive range of new and refreshed models in the Japan market, including the all-new LEAF and a refreshed Kei car. In FY26 a new generation of the large minivan powered by third generation e-POWER will be available. Further details will be outlined later this year. Europe : Quartet of locally produced electrified models In FY25, Nissan will launch three key electrified models in Europe, including an all-new Micra EV city car, the all-new LEAF and the Qashqai crossover will be offered with the new, third generation e-POWER technology. The Micra nameplate returns to Europe, reimagined in the form of a stylish all-new, all-electric city car, produced in collaboration with Renault. Holding true to the DNA of its predecessors, it promises a compelling mix of audacious style and simplicity in a compact package – updated for the electric age. Styled by Nissan Design Europe in London, it will be offered exclusively for European customers. Sales of the all-new Micra will begin before the end of the year. The Qashqai fitted with the next-generation e-POWER system will deliver reduced emissions, improved efficiency and refinement, bringing the driving experience even closer to that of a full EV. To date, close to 200,000 e-Power equipped vehicles have been sold in Europe since its introduction. In FY26, an additional EV, the all-new, all-electric Juke will be added to the range – Nissan's fourth passenger car EV in Europe. As previewed by the 'Hyper Punk' concept, the all-new compact crossover SUV will continue the nameplate's tradition of bold design and advanced connectivity delivering personalization to support the owner's self-expression. India: Leveraging the world's fastest-growing domestic market and expanding exports. Nissan will strengthen its presence in India's rapidly growing market, enhancing domestic performance and expanding exports. Over the next two years, it will introduce two innovative models: starting with a multi-purpose vehicle (MPV) in FY25 followed by a 5-seat compact sports utility vehicle (CSUV) in FY26. Both new models will be manufactured locally at the Chennai plant and follow the 'One Car, One World' strategy to support both domestic sales and deliver world-class exports in both right, and left-hand drive configurations. Nissan aims to reach its ambitious goal of 100,000 units in both annual domestic sales and exports from India. Oceania : Pair of EVs, one-ton pick-up, all-new Patrol and third generation e-Power In FY25, sales of the much-anticipated Ariya all-electric crossover will commence in Australia. FY26 will see a significant number of new models introduced including: the all-new Patrol (as the first right hand drive market globally), an all-new one-ton pickup (leveraging Nissan's partnership with Mitsubishi Motors), the all-new third-generation LEAF EV and the Qashqai crossover, offered with the new third generation e-POWER technology. Africa: Introduction of Magnite to selected markets, as well as Patrol and a future SUV The introduction of the stylish Magnite compact SUV will begin across African left-hand drive markets during FY25, with new Patrol also set to be introduced in in Egypt and South Africa in FY25 and FY26 respectively. A new 5-seat SUV will also arrive in selected African markets within FY26. Nissan is committed to delivering the highest customer satisfaction, sustainability, and enhanced business performance. More details on each new product, as well as news on additional models that the company plans to launch by FY26, will be shared closer to the start of sales in each respective market. *Nissan Motor Co., Ltd. financial years are from April through March.
Hi Dubai
25-03-2025
- Automotive
- Hi Dubai
Arabian Automobiles Launches the All-New 2025 Nissan KICKS Across the UAE
Arabian Automobiles, the exclusive distributor for Nissan in Dubai, Sharjah, and the Northern Emirates, has announced the arrival of the all-new 2025 Nissan KICKS. Designed for dynamic lifestyles and younger drivers seeking a balance of style, performance, and practicality, the new KICKS reflects Nissan's commitment to modern design and advanced automotive technology. The 2025 KICKS is the second model introduced under Nissan's global business strategy, 'The Arc', following the regional debut of the new Patrol. As part of this initiative, Nissan plans to launch five new vehicles in the Middle East by the fiscal year 2026, reinforcing its dedication to innovation and market relevance. Bold Exterior Styling With its sleek lines and youthful energy, the 2025 KICKS immediately stands out. Sharp LED projector headlamps, sculpted body panels, and 19-inch alloy wheels give the crossover a confident presence. Available in vibrant and two-tone colour schemes, the new KICKS allows drivers to express individuality through design. Premium Interior and Smart Utility Inside, the KICKS offers thoughtful comfort and modern convenience. A panoramic sunroof enhances the sense of space, while Zero Gravity™ seats in both rows—developed with ergonomic research—ensure long-drive comfort by evenly distributing body pressure to reduce fatigue. Ample cargo space makes it easy to manage everything from daily errands to weekend getaways. Technology is seamlessly integrated, with dual 12.3-inch digital displays delivering real-time vehicle data and navigation. Wireless Apple CarPlay® and Android Auto™ connectivity provide access to entertainment and communication, without the need for cables. The Bose® Personal Plus audio system, featuring headrest-mounted speakers, offers an immersive listening experience tailored for the driver and front passenger. Advanced Safety and Driver Assistance Safety is a key focus in the 2025 KICKS. Nissan's ProPILOT Assist system provides lane centring and adaptive cruise control, offering support during extended drives. Additional safety features include Automatic Emergency Braking with Pedestrian Detection, Blind Spot Intervention, and Rear Automatic Braking—each designed to support safer urban and highway driving. Efficient Performance Under the hood, the 2025 KICKS features a 2.0-litre inline-four engine producing 142 horsepower and 190 Nm of torque. It is paired with Nissan's latest Xtronic Continuously Variable Transmission (CVT) to deliver responsive acceleration and smooth performance. Engineering enhancements such as full flat undercovers improve aerodynamics, while cooled exhaust gas recirculation helps reduce combustion temperatures, increasing efficiency and lowering emissions. Tailored for the UAE Market Available in four trim levels—S, SV, SV+, and SL—the new KICKS offers a range of configurations to suit different driver preferences and budgets. Whether prioritising everyday practicality or high-end features, customers can select the model that aligns best with their lifestyle. Residents across the UAE can experience the 2025 Nissan KICKS by visiting Arabian Automobiles showrooms or booking a test drive online at With a combination of expressive design, smart functionality, and innovative technology, the new KICKS is positioned as a standout choice for today's adventurous and style-conscious drivers. News Source: Cicero & Bernay
Web Release
17-03-2025
- Automotive
- Web Release
RYMCO, the official dealer of Nissan in Lebanon, proudly presents the all-new 2025 Nissan KICKS in Lebanon
RYMCO, the official dealer of Nissan in Lebanon, proudly presents the all-new 2025 Nissan KICKS in Lebanon Built to Defy Ordinary, the all-new Nissan KICKS inspires individuality with a striking design and innovative technology • 2025 Nissan KICKS leads the way with Panoramic Sunroof and Premium Bose® 10-speaker sound system • More powerful engine and advanced transmission come together to give drivers their highest performance yet, with an even more fuel-efficient ride Nissan has introduced the all-new 2025 Nissan KICKS in the Middle East, marking a transformative moment for the brand's popular compact crossover. With a striking new design, best-in-class versatility, and an array of advanced technologies, the 2025 KICKS sets a new benchmark in its segment, making every journey truly epic. Launched at an exclusive event in Dubai, the regional debut of the KICKS vividly showcased its vibrant personality, perfectly capturing its dynamic appeal. RYMCO was proud to attend this spectacular launch, reinforcing its commitment to bringing cutting-edge automotive experiences to Lebanon. The all-new 2025 Nissan KICKS redefines the compact crossover experience, blending bold design, advanced technology, and dynamic driving performance. Powered by a 2.0-liter engine and paired with the latest Xtronic CVT, the KICKS delivers responsive performance and best-in-class fuel efficiency, offering a complete package for today's modern drivers. For the first time on the KICKS, ProPILOT joins an array of cutting-edge safety features, enhancing confidence on the road. Inside, the KICKS offers a more spacious and functional interior with premium touches like the Panoramic Sunroof and Zero Gravity™ seating for superior comfort. Advanced tech, including dual 12.3-inch displays, wireless Apple CarPlay® and wireless Android Auto™, and a Bose® 10-speaker sound system, elevate connectivity and entertainment. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, said: 'The Nissan KICKS has always been a favorite in the Middle East, resonating with drivers who seek a blend of individuality, practicality, style, and cutting-edge features in a distinctively bold compact crossover. With the all-new KICKS, we've reimagined what this category can deliver—introducing more space, enhanced performance, and advanced connectivity to meet the evolving needs of today's dynamic lifestyles. Customers are looking for a vehicle that aligns with their life—balancing functionality, comfort, and individuality—and the boldly styled KICKS delivers just that.' Expressive Design Inspired by Athletic Sneaker Soles The all-new 2025 Nissan KICKS makes a powerful statement with its progressive and dynamic styling, creating a bold and innovative look from every angle. The commanding front face features sleek, low-profile LED projector headlamps that improve nighttime visibility, complemented by LED daytime running lights that double as amber turn signal indicators. Available signature accent lights further enhance its distinctive appearance. Longer, taller, and broader than its predecessor, the all-new KICKS makes a bold statement with 19-inch alloy wheels and intricate rocker panel designs inspired by athletic sneaker soles for added texture and visual interest. Those who wish to stand out further will appreciate the 15 exterior hues including six two-tone color options that are available. The all-new KICKS is equally striking from behind, with a subtle roof spoiler, and LED taillights that divide the liftgate in two and wrap around into combination lights on the flared rear fenders. More Spacious and Functional The 2025 Nissan KICKS was developed to optimize interior room for passenger comfort and cargo space, while maintaining a compact exterior size that makes driving and parking in the city a breeze. Inside, the KICKS impresses with unique interior trims that blend robust functionality with cocoon-like comfort. The Panoramic Sunroof offers additional light and airiness into the cabin, with a new design that intrudes less into headroom and reduces wind noise. Adding to its premium appeal, drivers and passengers also benefit from a roomier cabin with increased shoulder room and knee room in both rows. As a first for KICKS, both rows of seats use Nissan's Zero Gravity™ seating design, helping distribute weight and pressure across occupants' bodies for increased comfort and reduced fatigue. Innovative Technology and Improved Safety The all-new Nissan KICKS offers an extensive array of innovative features. The dual 12.3-inch monolith display gives an advanced look and increased visibility with horizontal eye movement, with two view options: classic or enhanced displays. The displays thoughtfully crafted ensure improved visibility and hand reach for the touch screen. Wireless Apple CarPlay® and Android Auto™ enable occupants to seamlessly connect their devices, while charging is made possible through the two USB Type-C ports provided within the cabin. Making journeys even more thrilling is a Bose® Personal Plus 10-speaker audio system that delivers crisp, lifelike sound throughout the cabin. Enhanced from the outgoing KICKS, the system adds headrest speakers for the passenger's seat in addition to the driver's seat. Introducing a first for the Nissan KICKS on the safety front, drivers benefit from ProPILOT and a collection of active and passive safety features. These include Automatic Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Blind Spot Intervention, Rear Cross Traffic Alert, Lane Departure Prevention, and High Beam Assist. Powerful 2.0L Engine with Best-in-Class Fuel Economy All KICKS grades employ a 2.0-liter inline-four-cylinder engine rated for 142 horsepower and 190 Nm of torque, coupled to the latest generation of Nissan's Xtronic CVT transmission. Together, the new KICKS delivers confident acceleration for highway passing, thanks to the responsive transmission and the engine's strong low- and mid-range torque. In addition to its dynamic performance, the all-new KICKS boasts a best-in-class fuel economy, achieved through innovative engineering that enhances both aerodynamics and engine efficiency. Features such as full flat undercovers optimize airflow, reducing drag and improving the fuel economy. Furthermore, cooled exhaust gas recirculation (EGR) reduces combustion temperatures, promoting better fuel economy and further minimizing emissions. Excitingly, the all-new Nissan KICKS will be available at the Nissan Lebanon showroom starting in April, with test drives available for eager customers. RYMCO is thrilled to introduce this bold and funky car to the Lebanese market, confident it will captivate drivers seeking style, innovation, and top-tier performance. For more details, visit RYMCO's website or call 1599 to book your test drive now!
Muscat Daily
21-02-2025
- Automotive
- Muscat Daily
Nissan KICKS takes center stage with regional launch in Dubai
An immersive unveil event captures the spirit of individuality of the all-new KICKS featuring streetstyle installations and high-energy dance performances. Attendees including partners, customers and media experienced the stylish design, comfort, and advanced features of the all-new Nissan KICKS Dubai, UAE – – Earlier this week, Nissan introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai . Hosted under the theme 'GO EPIC', the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan's regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium's grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the 'KICKS Drop,' a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model's urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region's newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS' bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan's vision for the next-generation KICKS. He said, 'The all-new KICKS embodies our bold vision to 'Defy Ordinary,' offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.' Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS' latest advancements, highlighting the vehicle's refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan's commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS' suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan's advanced Xtronic CVT transmission for smooth responsiveness. Now available through Nissan's partner network across the Middle East, the all-new 2025 Nissan KICKS expands the brand's diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization.
