Latest news with #KMBL
Hans India
27-05-2025
- Business
- Hans India
Ranveer brand face for Kotak811 campaign
Hyderabad: Kotak Mahindra Bank (KMBL) has unveiled a fresh new campaign for Kotak811, its flagship digital banking platform, underscoring a seamless and intuitive experience tailored for India's fast-growing digital-first generation. More than just an app, the enhanced Kotak811 positions itself as a full-service 'bank in your pocket,' meeting the evolving expectations of tech-savvy consumers. Driven by widespread smartphone adoption, low-cost internet, and increasing digital literacy, India's financial landscape is rapidly transforming. Today's consumers demand speed, security, and simplicity in their banking experience—needs that Kotak811 aims to fulfill through its feature-rich platform. The campaign, starring Bollywood actor Ranveer Singh, uses the catchy tagline 'Banking so smooth, it's Makkhan', symbolising a frictionless user experience. Rohit Bhasin, Chief Marketing Officer and Head – Propositions at Kotak, noted that the campaign captures the spirit of modern banking—effortless, fast, and smooth. 'India is on the brink of a digital banking revolution,' said Manish Agarwal, Business Head – Kotak811. 'From quick account opening to UPI payments, smart investments, and cashback offers, Kotak811 is designed to deliver a secure, user-friendly, and fully digital experience.'
Time of India
22-05-2025
- Business
- Time of India
Ranveer Singh celebrates the rise of India's modern banking with Kotak811
HighlightsKotak Mahindra Bank has launched a new campaign for its digital banking platform Kotak811, emphasising a seamless and intuitive banking experience designed for India's digital-first generation. The campaign features popular actor Ranveer Singh and promotes the core message of 'Banking so smooth, it's Makkhan,' highlighting the app's user-friendly interface and comprehensive financial services. Kotak811 offers instant onboarding, seamless UPI payments, smart investment tools, and cashbacks, reflecting a customer-centric approach that meets the evolving expectations of modern Indian consumers. Kotak Mahindra Bank ('KMBL'/'Kotak') has introduced a new chapter for Kotak811 , its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Designed for India's digital-first generation, the new Kotak811 is more than just an app—it's a complete bank in your pocket. India is undergoing a remarkable transformation in consumer behavior , fueled by widespread smartphone usage, affordable internet access, and increasing confidence in digital ecosystems. Today's consumers demand more than traditional banking—they want speed, simplicity, and security, all seamlessly integrated into a mobile-first experience. This is precisely the space Kotak811 is designed to lead. The creative agency behind the campaign is MYO . Speaking at the launch of the campaign, Rohit Bhasin , chief marketing officer and head – propositions, said 'At the heart of this evolution is a vibrant campaign featuring Ranveer Singh , capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign's core message—'Banking so smooth, it's Makkhan'—reflects the app's frictionless user experience and its ability to meet every financial need with just a few taps.' Manish Agarwal, business head, Kotak811, said, 'India stands on the brink of a digital banking breakthrough, and Kotak811 is built for this very moment. From instant onboarding in under five minutes to seamless UPI payments , smart investment tools, and cashbacks—backed by the credibility of Kotak Mahindra Bank—our platform delivers a truly digital-first experience. It's not just about ease of use; it's about trust, security, and a user journey that feels second nature. That's our differentiator.' Jay Kotak, co-head, Kotak811, emphasised the customer-centric approach behind the platform's evolution, 'This is not just a new campaign—it's a reflection of how deeply we've listened to our customers. Today's Indian consumer expects more than just an amazing payment app. They want a full-service bank that's fast, intuitive, and always accessible. Kotak811 delivers exactly that.' Watch the video here:
