Latest news with #KOHO
National Post
4 days ago
- Business
- National Post
KOHO Champions Culture and Progress as Lead Sponsor of MURAL Festival 2025
Article content The Canadian fintech brings bold art, immersive experiences, and community-first design to one of the city's most iconic public festivals Article content MONTREAL — KOHO, the Canadian fintech, is proud to announce its role as lead sponsor at this year's MURAL Festival, one of Montreal's most iconic public art events. Taking place June 5 to 15 along the vibrant stretch of Boulevard Saint-Laurent, the 10-day festival will showcase mural art, live music, and curated activations celebrating community and creativity, with KOHO at the heart of it all. Article content KOHO's partnership represents a bold statement about how challenger brands can meaningfully show up in culture. The company is stepping in to invest directly in the artists, experiences, and public spaces that help communities thrive. Through a custom-commissioned mural, immersive activations, and a range of free experiences for attendees, KOHO is helping make culture more accessible, and more visible, in real and lasting ways. Article content Central to the partnership is a new mural designed by Franco Égalité, a Montreal-based artist whose vibrant and emotional work has become a staple of the city's urban landscape. The mural, commissioned by KOHO, will be unveiled during the festival, and will remain as a lasting tribute to the power of local talent and community expression. Article content 'KOHO is proud to partner with MURAL Festival in a way that celebrates progress in all its forms,' said Patricia Geagea, Design Director at KOHO. 'Like art, improving your finances isn't about perfection—it's about moving forward every day. From the mural to the music to the way people interact with us on-site, every detail has been designed to feel intentional, inclusive and full of possibility.' Article content Throughout the 10-day festival, KOHO's immersive activation will be built around the theme 'Spend, Save, Exhale.' Article content SPEND: Festivalgoers can design their own KOHO cards on iPads using a curated colour palette and branded stickers. The most creative entries will be entered into a national contest—ten finalists will be chosen, and Canadians will vote on the top three. Each winner will receive $1,500 and see their card design featured in the KOHO app. SAVE: KOHO will offer free live portrait sketches during peak hours and invite attendees to contribute to a collaborative art wall reflecting on the question: 'What's progress to you?' EXHALE: Indoor and outdoor relaxation zones will provide cozy seating and moments of calm amid the buzz, turning festival time into recharge time. Article content KOHO is also programming the Milton Stage with a lineup of live performances and will co-host the official opening cocktail alongside MURAL, welcoming media, creators and community leaders. These elements reinforce KOHO's approach: showing up not just with brand presence, but with real cultural value. Article content 'MURAL is proud to welcome KOHO as the presenting partner of the 2025 edition of the Festival,' said Pierre-Alain Benoit, General Manager at MURAL. 'Innovation, accessibility, and openness are values deeply shared by both organizations, making this a perfect match. We're excited to build meaningful cultural initiatives together for our community—today and into the future.' Article content KOHO's sponsorship of MURAL Festival reflects the brand's broader mission to make money management simpler, smarter, and more human. With tools like spending insights, cashback and savings goals, and no hidden fees or fine print, KOHO is changing the way Canadians engage with their finances. Article content KOHO invites Montrealers and visitors alike to experience a celebration of art, access and shared progress. To learn more about KOHO's presence at the festival and explore this year's programming, visit Article content is one seamless platform for making money progress. Founded in 2014, we are a forward-thinking fintech company dedicated to financially empowering a generation of Canadians. With a Mastercard and innovative tools, we provide our users with the ability to earn, spend, borrow, build credit, and budget—all in one convenient app. Article content Article content Article content Article content Article content Contacts Article content Media Contact Article content X Article content
Cision Canada
28-04-2025
- Business
- Cision Canada
Vessi Appoints Lorrin Pascoe as Chief Marketing Officer to Accelerate Global Brand Growth
VANCOUVER, BC, April 28, 2025 /CNW/ - Vessi, the Vancouver-based footwear brand known for its 100% waterproof sneakers, is excited to announce the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO). This strategic hire signals a significant step forward in Vessi's mission to scale globally and deepen its market position as a category leader in waterproof footwear. Pascoe joins the team with over 20 years of experience and a proven track record of building category-defining brands and leading high-impact marketing strategies across the consumer goods landscape. In his new role, Pascoe will oversee Vessi's marketing strategy, brand storytelling, community engagement and digital marketing efforts as the company continues to scale its presence and deepen its relationship with its growing community. "Lorrin's unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi," said Andy Wang, Co-Founder and CEO of Vessi. "His passion for purpose-led brands and deep expertise in omnichannel marketing will be instrumental as we continue to redefine what it means to be a modern, mission-driven brand." Prior to joining Vessi, Pascoe held senior marketing roles at KOHO, Sonos and Adidas, where he led transformative campaigns, built strong brand communities and delivered sustainable business growth. "Having always had a deep personal connection with water, be it the ocean, rivers, or rain, discovering Vessi was almost life-changing for me, by unlocking the fun of wet weather," said Pascoe. "I'm excited to help lead the brand into its next chapter - scaling with intention, connecting deeply with consumers, and amplifying the values that have made Vessi so beloved by its community." The executive appointment marks a new milestone in Vessi's journey as the company continues to expand its reach, launch new product innovations and invest in customer-first initiatives that reflect its core values. About Vessi Footwear Ltd. Vessi Footwear Ltd. was founded in Vancouver, BC, in 2018. With one goal in mind – to inspire happiness in the rain, Vessi has redefined the way people experience wet weather. Vessi has become the go-to brand for waterproof comfort. Today, Vessi continues to create products that enable you to turn rainy days into opportunities to do more in comfort and style.
