Latest news with #KaamYahinBantaHai
Time of India
28-05-2025
- Business
- Time of India
IndiaMart reiterates shopping with trust through its latest campaign
HighlightsIndiaMart has launched a new campaign titled 'Kaam Yahin Banta Hai', emphasizing benefits such as a wide variety of products, convenience, and competitive pricing with a focus on trust. The campaign features a series of advertisements showcasing a playful banter between a father and son, highlighting the father's traditional business methods and the son's tech-savvy approach using IndiaMart. Dinesh Gulati, Chief Operating Officer of IndiaMart, stated that the campaign embodies the company's commitment to providing access to an unmatched variety of goods at competitive prices, reinforcing the idea that 'Kaam Sach Mein IndiaMart Par Hi Banta Hai.' IndiaMart has launched its new campaign titled ' Kaam Yahin Banta Hai '. The campaign premise showcases benefits such as a large variety, convenience and the best prices, all of these with unparalleled trust that buyers can expect on the platform. The campaign series features three ad films creating a fun banter between a father-son duo and how IndiaMart swoops in to save the day. The father, a seasoned businessman accustomed to traditional sourcing and trading, is shown grappling with everyday business challenges such as arranging bulk quantities at the best prices or finding reliable suppliers . On the other hand, the son, a young, tech-savvy entrepreneur, finds better options, such as IndiaMart, to meet the business requirements easily at affordable prices. Each time, he confidently places a bet with the father - stating Lagi Shart?, a relatable expression to state a confident and a playful dare, showcasing the trustworthiness of IndiaMart. Winning the shart every time, the series reflects how every buyer-seller interaction is backed by trust, reliability and security, truly getting the business done. IndiaMart's chief operating officer Dinesh Gulati, stated, 'The campaign captures the essence of what we do every day, where trust is an implicit guarantee cutting across all interactions. That is, providing access to an unmatched variety of goods at competitive prices to crores of buyers across the country, because Kaam Sach Mein IndiaMart Par Hi Banta Hai.' The creative partner who helped bring the #KaamYahinBantaHai campaign is Art-E Mediatech . Right from conceptualising, scripting and execution, the team played a pivotal role in bringing this concept to life. Amit Dhawan, partner and chief executive officer, Art-E MediaTech, stated, 'With 'Lagi Shart?', we developed a campaign that serves as an authentic expression of IndiaMart's ethos - playful yet confident, and deeply relatable to both younger entrepreneurs of today and the conventional businessmen across India.' Watch the videos here:
United News of India
28-05-2025
- Business
- United News of India
IndiaMART reiterates shopping with trust through Kaam Yahin Banta Hai campaign
New Delhi, May 28 (UNI) Enabling customers with a plethora of benefits from selection to convenience, India's largest online B2B marketplace - IndiaMART, launched 'Kaam Yahin Banta Hai' campaign here on Wednesday. The campaign premise showcases benefits such as a large variety, convenience, and the best prices, all of these with unparalleled trust that buyers can expect on the platform. With approximately 40% GST-verified trusted sellers, 8 million+ reviews and ratings for products, and a 4.8 Play Store app rating, 20+ crore registered buyers shop with confidence on the IndiaMART platform today and fulfil their business requirements. Taking a unique approach, the campaign series features three ad films creating a fun banter between a father-son duo and how IndiaMART swoops in to save the day. The father, a seasoned businessman accustomed to traditional sourcing and trading, is shown grappling with everyday business challenges such as arranging bulk quantities at the best prices or finding reliable suppliers. On the other hand, the son, a young, tech-savvy entrepreneur, finds better options, such as IndiaMART, to meet the business requirements easily at affordable prices. Each time, he confidently places a bet with the father - stating Lagi Shart?, a relatable expression to state a confident and a playful dare, showcasing the trustworthiness of IndiaMART. Winning the Shart everytime, the series reflects how every buyer-seller interaction is backed by trust, reliability and security, truly getting the business done. Leading the marketing vertical at IndiaMART, Dinesh Gulati, COO, stated, 'At IndiaMART, our mission is to 'make doing business easy' and democratize business opportunities for all. Kaam Yahin Banta Hai campaign iterates this commitment among our customers and showcases how moving from traditional methods to digital platforms like ours can genuinely make things easier. The campaign captures the essence of what we do every day, where trust is an implicit guarantee cutting across all interactions. UNI XC GNK 1317
