Latest news with #KacyCole
Yahoo
15 hours ago
- Yahoo
Holland America Line boldly takes on Royal Caribbean
Holland America Line boldly takes on Royal Caribbean originally appeared on Come Cruise With Me. Holland America Line has never really tried to deliver a cruise experience anything like what Royal Caribbean offers. A beloved cruise line known for offering longer voyages to sought-after destinations all around the world since the early 1900s, Holland America Line is renowned for its refined and immersive cruise Holland America Line ships were cruising long before Royal Caribbean or other family cruise lines took to the seas, the cruise line is not so well known to the younger generation of travelers that Royal Caribbean woos with its flashy new megaships. But not every type of traveler, even Millennials and Gen Z travelers, wants to cruise on a passenger-packed megaship to visit busy cruise ports and crowded beaches. However, many younger travelers have been told that premium cruise lines that carry fewer passengers and offer more relaxed onboard experiences, like Holland America Line and Princess Cruises, are only for older cruisers. As a Millennial myself, I can attest to this. Older cruisers have warned me that I may feel out of place on these cruise lines' ships. But honestly, that doesn't concern me since cruising in a more relaxed, refined, and less-crowded way is something that particularly appeals to me. And with its newest marketing campaign, Holland America Line seems to be speaking directly to cruisers like Royal Caribbean takes on Orlando theme park vacations with its newest action-packed megaship, Star of the Seas, Holland America Line is positioning itself as a refreshing alternative to the megaship cruise experience in the Caribbean. With its new 'Refreshingly Free' campaign, the cruise line is focusing on the things its Caribbean cruise experience proudly doesn't feature like oversized ships, amusement parks at sea, overcrowded beaches, and bland campaign targets travelers of all ages who want a more relaxing, leisurely travel experience that allows them to connect to destinations and each other on board a mid-sized cruise ship. 'For more than 150 years, Holland America Line has elevated travel by sea, and now we're excited to spotlight what makes our brand so different in the Caribbean — the elements on board and ashore that truly set us apart for guests who seek an alternative to amusement parks and overcrowded spaces,' said Kacy Cole, chief marketing officer for Holland America research, Holland America Line's marketing team discovered that there are many travelers who don't want an amusement park-like cruise experience. Instead of a high-energy environment, these travelers are looking for relaxation, personalized service, and cultural enrichment. The new marketing campaign contrasts today's mainstream Caribbean cruise experiences with Holland America Line's offerings that are refreshingly different. These elements range from its ships' less-crowded pool decks and enriching activities to locally sourced cuisine and its relaxation-focused private island Royal Caribbean's private island in The Bahamas, Perfect Day at CocoCay, features a water park and plenty of ways to amplify the beach day, Holland America Line's RelaxAway, Half Moon Cay is grounded in tranquility and activities that help cruisers to soak up the natural beauty of the island. As the cruise line launches its 'Refreshingly Free' campaign, Holland America Line is also introducing a limited-time Travel By Sea promotion that features cruise fare discounts of up to 40% and a kids sail free deal designed to appeal to families and multigenerational vacationers. This story was originally reported by Come Cruise With Me on Jun 6, 2025, where it first appeared.
Travel Weekly
4 days ago
- Business
- Travel Weekly
Holland America Line pitches a relaxing Caribbean experience in new campaign
A new Holland America Line advertising campaign aims to differentiate its Caribbean cruises from competitors that sail mega-ships with amusement-park qualities. The campaign, "Refreshingly Free," tells cruisers what they won't find on Holland America sailings. "Refreshingly free of bland buffets," one ad reads. "Refreshingly free of amusement parks on board," another says. Holland America Line has found strength in its Alaska and Europe sailings and is now looking to bolster interest in the Caribbean, said chief marketing officer Kacy Cole. "I think we're not top of mind when you think about Caribbean," she said. "You don't think about Holland America or, candidly, the typical type of cruising that we do. And I think for us, it's really about how do we differentiate within each region?" The line crafted the campaign after surveying guests about what is most important to them on a Caribbean cruise. Exceptional service came in as the highest-ranked factor. During that same research process, some customers shared distaste for the experience aboard the largest cruise ships, recalling long lines and staff that could not keep up with demand due to the number of guests onboard, Cole said. "They are looking for service and relaxation and cultural enrichment," she said. The launch of the campaign accompanies the launch of fare discounts of up to 40% for certain sailings this fall and next spring. Those promotions, dubbed "Travel By Sea," run through the end of July.
Yahoo
04-03-2025
- Business
- Yahoo
Holland America Line Debuts New Global Brand Campaign: 'Savour the Journey -- Experiences With Us Are Too Good to Hurry Through'
Rooted in data-driven consumer insights, this multifaceted marketing campaign brings to life the art of leisurely travel that only Holland America can provide SEATTLE, March 3, 2025 /CNW/ -- Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line's differentiation in the market as well as its commitment to servicing guests. The introduction of "Savour the Journey: Experiences with us are too good to hurry through" reinforces the brand's dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line's more than 150-year history while positioning the brand for future growth. Rooted in its Dutch heritage, Holland America Line is a leader for its award-winning style of warm and authentic service that can't be copied or imitated. The cruise line continues to build on its differentiation in destinations, on-board experiences and culinary excellence to deliver on existing guest needs while bringing onboard new ones. It is from this common ground across new and existing segments that Savour the Journey was formed. Based on extensive consumer research that captured the behaviors and interests of its core and growth segments, rather than just demographics, the updated positioning spotlights key differentiators that set Holland America Line apart: The messaging of "Experiences with us are too good to hurry through" speaks to travelers, vacationers and cruisers who want to savor every moment of their journey, and that is something only Holland America Line can provide. "We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies," said Kacy Cole, chief marketing officer at Holland America Line. "'Experiences with us are too good to hurry through' encapsulates our genuine hospitality, world-class on-board product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel." The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size. Onboard Experiences: The Journey is as Important as the DestinationWith its elegant European design and perfectly mid-size ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique. While the Orange Party and Royal Dutch Tea celebrate the cruise line's roots, live cooking shows, enriching presentations and innovative partnerships elevate the art of cultural connections and leisurely travel. Destinations: Connect to the World and Each OtherAuthentic experiences don't just stop with Holland America Line's on-board programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities. Destination Dining™: Local Cuisine that Goes Beyond the PlateHolland America Line tells the story of the destinations it visits via a robust culinary program and Destination Dining. Cuisine becomes a door to different cultures filled with history, traditions and adventure. The cruise line prides itself on a first-of-its-kind Global Fresh Fish Program, engaging a global network of 60 ports to source and serve 80 types of fresh fish on board, going from port to plate in less than 48 hours. Additionally, depending on the ship's location, guests can enjoy authentic regional dishes made with locally sourced ingredients, as well as bread and pasta that are made fresh daily. Service Rooted in Care: A Tradition of Genuine HospitalityGuests can look forward to award-winning service that stems from the brand's unrivaled, convivial hospitality. With a high crew-to-guest ratio, bespoke service with attention to detail and twice-a-day stateroom turndown, Holland America Line makes travel personal. The brand's tradition of genuine hospitality offers a space to unwind and explore, forge new connections and opens the door to different cultures. The rollout of the integrated marketing campaign launches across all channels including a series of new television commercials, out-of-home placements and digital ads across a variety of platforms. The ads will roll out with an initial focus on Northern Europe and the Mediterranean before expanding to Holland America Line's other iconic destinations, including Alaska and the Caribbean. For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)] Holland America Line has been exploring the world for 150+ years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea, and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world. CONTACT: Bill Zucker PHONE: 800-637-5029, 206-626-9890 EMAIL: pr@ View original content to download multimedia: SOURCE Holland America Line View original content to download multimedia: Sign in to access your portfolio
Globe and Mail
03-03-2025
- Business
- Globe and Mail
Holland America Line Debuts New Global Brand Campaign: 'Savour the Journey -- Experiences With Us Are Too Good to Hurry Through'
Rooted in data-driven consumer insights, this multifaceted marketing campaign brings to life the art of leisurely travel that only Holland America can provide SEATTLE , March 3, 2025 /CNW/ -- Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line's differentiation in the market as well as its commitment to servicing guests. The introduction of "Savour the Journey: Experiences with us are too good to hurry through " reinforces the brand's dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line's more than 150-year history while positioning the brand for future growth. Rooted in its Dutch heritage, Holland America Line is a leader for its award-winning style of warm and authentic service that can't be copied or imitated. The cruise line continues to build on its differentiation in destinations, on-board experiences and culinary excellence to deliver on existing guest needs while bringing onboard new ones. It is from this common ground across new and existing segments that Savour the Journey was formed. Based on extensive consumer research that captured the behaviors and interests of its core and growth segments, rather than just demographics, the updated positioning spotlights key differentiators that set Holland America Line apart: The messaging of "Experiences with us are too good to hurry through" speaks to travelers, vacationers and cruisers who want to savor every moment of their journey, and that is something only Holland America Line can provide. "We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies," said Kacy Cole , chief marketing officer at Holland America Line. "'Experiences with us are too good to hurry through' encapsulates our genuine hospitality, world-class on-board product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel." The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size. Onboard Experiences: The Journey is as Important as the Destination With its elegant European design and perfectly mid-size ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique. While the Orange Party and Royal Dutch Tea celebrate the cruise line's roots, live cooking shows, enriching presentations and innovative partnerships elevate the art of cultural connections and leisurely travel. Destinations: Connect to the World and Each Other Authentic experiences don't just stop with Holland America Line's on-board programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities. Destination Dining™: Local Cuisine that Goes Beyond the Plate Holland America Line tells the story of the destinations it visits via a robust culinary program and Destination Dining. Cuisine becomes a door to different cultures filled with history, traditions and adventure. The cruise line prides itself on a first-of-its-kind Global Fresh Fish Program, engaging a global network of 60 ports to source and serve 80 types of fresh fish on board, going from port to plate in less than 48 hours. Additionally, depending on the ship's location, guests can enjoy authentic regional dishes made with locally sourced ingredients, as well as bread and pasta that are made fresh daily. Service Rooted in Care: A Tradition of Genuine Hospitality Guests can look forward to award-winning service that stems from the brand's unrivaled, convivial hospitality. With a high crew-to-guest ratio, bespoke service with attention to detail and twice-a-day stateroom turndown, Holland America Line makes travel personal. The brand's tradition of genuine hospitality offers a space to unwind and explore, forge new connections and opens the door to different cultures. The rollout of the integrated marketing campaign launches across all channels including a series of new television commercials, out-of-home placements and digital ads across a variety of platforms. The ads will roll out with an initial focus on Northern Europe and the Mediterranean before expanding to Holland America Line's other iconic destinations, including Alaska and the Caribbean . For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)] Holland America Line has been exploring the world for 150+ years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea, and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world. SOURCE Holland America Line
