Latest news with #KamiBawaSenyuman
Rakyat Post
6 days ago
- Health
- Rakyat Post
MYDIN And P&G Join Forces With Children's Wish Society To Bring Joy To Ailing Children
Subscribe to our FREE In a heartfelt initiative to bring smiles and hope to children battling life-threatening and terminal illnesses, MYDIN, in partnership with Procter & Gamble (P&G), has launched a nationwide campaign in collaboration with the Children's Wish Society of Malaysia (CWS). Titled 'Kami Bawa Senyuman – Jom Tunaikan Impian Kanak-Kanak', this meaningful campaign transforms everyday shopping into a powerful act of compassion. With every purchase of RM10 P&G products at MYDIN stores, 10 cents sen will be donated to CWS, making every product purchase a step toward fulfilling the wishes of critically ill children across Malaysia. Mr. Nantha Kumaran Kalimuthu, Country Manager of P&G Malaysia and Singapore, expressed, 'As a company that serves families every day through our products, we feel a deep responsibility to support the communities we live in, especially the most vulnerable members. Partnering with Mydin in supporting the Children's Wish Society of Malaysia allows us to help fulfill heartfelt wishes and bring moments of joy and hope to these brave young individuals. Being part of these moments is incredibly fulfilling for all of us at P&G. It reminds us why we do what we do, to be a force for good in the communities we serve'. Managing Director of Mydin Mohamed Holdings Berhad (MYDIN), Datuk Wira (Dr) Haji Ameer Ali Mydin stated, 'At MYDIN, we believe that true business success goes hand in hand with social responsibility, especially in the communities where we operate. Through our MYDIN Prihatin initiatives, we collaborate closely with supplier partners to amplify the positive impact we can make. This campaign, in partnership with P&G and the Children's Wish Society, transforms everyday shopping into a powerful gesture of hope'. The Children's Wish Society of Malaysia (CWS), a registered charity based in Subang Jaya, works hand-in-hand with doctors and nurses in government hospitals to identify children under 18 with terminal or life-threatening conditions. These children are invited to share their most heartfelt wishes, be it a special toy, an experience, or a family outing, and CWS races against time to make those wishes come true. Mr Teoh Teik Hoong, President of The Children's Wish Society of Malaysia (CWS), 'For children battling terminal illnesses, a simple wish can mean the world. It gives them something to look forward to, something to hold onto during tough treatments and hospital stays. We are incredibly grateful to MYDIN and P&G for choosing to support our mission. Their partnership allows us to reach more children, and bring joy, comfort, and lasting memories to these young heroes and their families.' This initiative invites all Malaysians to join in a collective mission of kindness, where simple, everyday choices at the supermarket can contribute to something far greater: a child's smile, a moment of hope, and a dream fulfilled. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
The Star
26-05-2025
- Health
- The Star
Hypermarket, household brand campaign to fulfil wishes of terminally ill children
(From left) Teoh, Ameer, Jamaliah, Nantha Kumaran and Mydin director Datin Dr Siti Hawa Mohd launching the meaningful campaign. — Photos: YAP CHEE HONG/The Star BLENDING commerce and compassion, a hypermarket chain has joined forces with a household brand to make the wishes of terminally ill children come true. Partnering with Procter and Gamble (P&G), Mydin Mohamed Holdings Bhd (Mydin) has launched a 45-day campaign that began on May 15. The campaign is raising funds for the Children's Wish Society of Malaysia (CWS), a non-profit organisation that have been fulfilling the wishes of children with life-limiting ailments in the past 18 years. Titled 'Kami Bawa Senyuman – Jom Tunaikan Impian Kanak-Kanak', the campaign invites the people to buy P&G products at any Mydin branch. For every RM10 spent on these products, P&G will donate 10sen to the CWS cause. Selangor public health and environment committee chairman Jamaliah Jamaluddin believed the campaign would have a big impact on the children. She said a simple wish could mean the world for the youngsters. 'This campaign is an exemplary show of compassion, where the community comes together to support the most vulnerable members of society. Balloons are distributed to children of shoppers at Mydin Subang Jaya. 'It reflects our collective responsibility to help those in need,' she said at the campaign launch at Mydin Subang Jaya, Selangor. Jamaliah said many terminally-ill children were unaware of their challenging circumstances. 'I believe this initiative will not only raise funds but also spread a powerful message of solidarity and support for the underprivileged. 'It's a reminder that as a community, we must always lend a helping hand,' she said. The campaign's efforts, she noted, would also reduce the burden of disadvantaged families, allowing them to focus on spending precious moments with their children without the worry of financial strain. 'It's crucial that we do our part in supporting these families.' Mydin managing director Datuk Ameer Ali Mydin said true business success went hand in hand with social responsibility. 'Through our Mydin Prihatin initiatives, we work closely with supplier partners to amplify the positive impact we can make. 'This campaign, in partnership with P&G and the CWS, transforms everyday shopping into a powerful gesture of hope.' P&G Malaysia and Singapore country manager Nantha Kumaran Kalimuthu said the company aimed to contribute over RM100,000 via the campaign. 'As a company that serves families through our products every day, we feel a deep sense of responsibility to support the communities we live in, especially the most vulnerable members. 'We hope more children will have their wishes come true,' he said. CWS president Teoh Teik Hoong said they have helped fulfil the wishes of over 1,500 children. 'Their wishes include wanting to have gadgets and soft toys, meet their idols, and go for vacation with their families. 'It gives them something to look forward to, something to hold on to during tough treatments and hospital stays,' he said. The Mydin-P&G partnership, he said, would allow them to bring joy, comfort and lasting memories to the young ones and their families. The campaign ends June 30.
