17-02-2025
- Entertainment
- South China Morning Post
Love Scout's Lee Joon-hyuk on subverting gender roles in Netflix romcom
Published: 4:15pm, 17 Feb 2025
By Park Jin-hai
The Netflix drama Love Scout wrapped up on February 14, having earned praise for its refreshing take on romance by subverting traditional gender roles.
The drama challenged long-standing male-centric narratives, featuring a strong woman CEO and a supportive male secretary – a rare dynamic in Korean television.
At the heart of the office romance is Han Ji-min as Kang Ji-yoon, a successful CEO of a headhunting company, and Lee Joon-hyuk as Yoo Eun-ho, her thoughtful and highly competent secretary. Han Ji-min as headhunting company CEO Kang Ji-yoon and Lee Joon-hyuk as Yoo Eun-ho, her secretary, in a still from Love Scout.
The drama's unconventional approach resonated with audiences in South Korea, contributing to its rapid rise in viewership – from 5.2 per cent for its premiere to 11.3 per cent by the fourth episode, with ratings consistently high throughout the series.
