19-03-2025
The Evolving Sustainability Workforce: What's Changing and How Companies Can Adapt
NORTHAMPTON, Mass., March 19, 2025 /3BL/ - In the latest episode of What the...?, 3BL takes an in-depth look at how Gen Z's evolving expectations are reshaping the workforce, and how companies can adapt to attract and retain this new generation of professionals.
With over 85% of Gen Z workers prioritizing purpose in their careers, employers must move beyond traditional incentives and create environments where young talent can connect their work to a greater mission.
In this episode, Karen Johns, CEO of Net Impact, offers strategic insights on how businesses can engage this emerging workforce and build an environment that fosters both personal fulfillment and professional growth.
As Johns puts it, 'Gen Z doesn't just want a paycheck—they want to know their work matters.'
Watch the full episode here.
About 3BL 3BL is the leading sustainability and social impact communications partner, connecting organizations' stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
