06-05-2025
Dubai Business Events renews host destination partnership with EPEX for Fifth Consecutive Edition
Dubai, UAE – Dubai Business Events (DBE), Dubai's official convention bureau and part of the Dubai Department of Economy and Tourism (DET), will once again partner with the Experiential Planner Expo (EPEX) as the Host Destination for this edition, marking a significant milestone of a five-year collaboration. This continued partnership is a testament to the strategic alignment between DBE and EPEX in elevating Dubai's global positioning as a premier destination for business events and experiential gatherings.
Returning to the Grand Hyatt Dubai for a third edition, EPEX 2025 anticipates 500+ delegates, including 300 hosted buyers from key source markets such as India, Saudi Arabia, Egypt, Russia/CIS, Kuwait, Qatar, Bahrain, Oman, Lebanon, and new focus markets including the UK and Belgium. Buyers will represent Business Events and Experiential Celebrations and for the first time, the show will feature a dedicated programme to host top association representatives and PCOs from strategic congress markets. As part of the partnership and participation at the event, DBE will be prominently represented at the Dubai pavilion alongside EPEX partners and stakeholders.
In line with the host destination commitment, EPEX 2025 will also include a spectacular EPEX Gala Night at an iconic Dubai venue—providing international buyers and stakeholders a true taste of Dubai's event potential.
A strong contingent of Dubai-based Business and Social Events-focused hotels will be present at the show, with confirmed participation from leading hotels such as Hyatt Regency Dubai, Dukes The Palm, SLS Dubai, JW Marriott Marquis, Sofitel The Palm, W Dubai - The Palm, Grand Hyatt Dubai and others.
Additionally, EPEX will continue to showcase two signature concepts:
Suppliers' Aisle, a dedicated space for event infrastructure, production, and experience design suppliers.
Gourmet Experience, featuring curated showcases by top catering companies and restaurants that exemplify the culinary sophistication Dubai brings to events, conferences, and weddings.
'At EPEX, evolving the show each year to match the vision and objectives of our host destination is our top priority,' said Karishma Hundalani, Head – Brand & Content, EPEX. 'Our long-standing partnership with Dubai Business Events has grown stronger with each edition, and this year we proudly reach our most ambitious milestone yet—a curated Hosted Buyer Programme of 300 delegates and an estimated 500 attendees overall. DBE has always been deeply aligned with our strategic vision of building a meaningful and results-driven platform, and we are equally focused now on expanding our exhibitor base to touch 100 quality suppliers this year.'
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, commented:
'As DBE, our collaboration with EPEX reflects Dubai's ongoing commitment to shaping the global business events industry, creating impact through collaboration. EPEX provides a valuable opportunity for us to connect with and engage with trusted stakeholders, partners, qualified buyers, service providers and key decision-makers from around the world, showcasing Dubai's strengths as a host city and the incredible variety of services, venues, and experiences available here. We are excited to welcome delegates once again and build on the success of the past four editions, through purpose-driven partnership.'
EPEX 2025 will be held in Dubai on 3 and 4 September 2025, and will continue to serve as a dynamic marketplace and content-rich forum for MICE and destination wedding planners to meet DMCs, hotels, tourism boards, venues, caterers, production agencies, and more.
About Dubai Business Events (DBE)
Dubai Business Events (DBE) – the city's official convention bureau, aims to further develop and increase Dubai's share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBE's main goal, as a division of Dubai Department of Economy and Tourism, is to establish the Emirate as a premier business event destination by helping organisers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. As a member of BestCities Global Alliance DBE aim to deliver the world's best service experience for the meeting industry.
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
About Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
