Latest news with #KazuhiroTakizawa
Auto Blog
a day ago
- Automotive
- Auto Blog
Honda Powers Team USA Through LA28 Olympic and Paralympic Games
For over 60 years, Honda has been a part of the Los Angeles community, and now they are backing the LA28 Olympic and Paralympic games as a huge sponsor. A partnership for good At an event at American Honda Headquarters in Torrance, CA, American Honda President and CEO Kazuhiro Takizawa was joined by the U.S. Olympic & Paralympic Committee, LA28 representatives, community business partners, as well as Olympic and Paralympic stars to celebrate their announcement the automaker's support and expanding involvement in the LA28 Olympic and Paralympic games. On top of being a founding partner with LA28, the Japanese automaker is taking its support a step further. 2025 Ford Maverick: 4 reasons to love it, 2 reasons to think twice Watch More Honda X LA28 Olympic and Paralympic Games Honda will deliver a fleet of accessible vehicles, along with a 'wide range of mobility products,' and will also donate $1 million over a multi-year period to U.S. Olympic and Paralympic participants who require support. This support also extends to the athletes participating in the 2026 Winter Games in Milan-Cortina. Honda X LA28 Olympic and Paralympic Games 'Honda will help the world's greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026,' the company said in a statement. Both Honda's and Acura's lineups will be represented in the donation roster. The upcoming all-electric Honda 0-series EVs and the upcoming Acura RSX EV will be deployed alongside the funky, folding Honda Motocompacto e-scooter, side-by-sides, and motorcycles. Honda and Acura vehicles will also be the only models used as pace cars for endurance events during the games. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Final thoughts Back in 1959, Honda opened its first U.S. store in Los Angeles, CA, selling scooters and motorcycles. In many ways, they endeared themselves to the community while establishing a foothold in the United States. Angelinos like me grew up knowing that Honda was deeply ingrained in the SoCal culture, so it's nice to see them embrace such an event with so much dedication and devotion.
Yahoo
a day ago
- Automotive
- Yahoo
Honda gears up for LA28 Olympic sponsorship
Honda has announced its role as a founding partner of the LA28 Olympic and Paralympic Games and the official automotive partner of Team USA. This partnership will see Honda supporting athletes during the LA28 Games and the Olympic and Paralympic Winter Games Milano Cortina 2026. The announcement was made during a celebration at the American Honda headquarters in Torrance, California, with executives from LA28, the US Olympic & Paralympic Committee (USOPC), and Honda present. American Honda Motor Co. president & CEO Kazuhiro Takizawa said: "The founders of Honda established our first US operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide. "On behalf of our 30,000 associates across the US and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games." As part of the partnership, Honda will provide an accessible vehicle fleet for the Games, featuring a wide range of mobility products. This includes the use of electrified vehicles such as the upcoming Honda 0 Series and Acura RSX, as well as powersports products and Honda Marine engines. The company aims to facilitate the movement of athletes, officials, and key stakeholders throughout Southern California. Furthermore, Honda's commitment extends to providing official pace vehicles for all LA28 endurance events. The partnership also includes a media collaboration with NBCUniversal, which will feature Honda across coverage of both the Milano Cortina 2026 and the LA28 Games. This multi-platform media collaboration is anticipated to expand Honda's visibility and engagement with the global audience. "Honda gears up for LA28 Olympic sponsorship" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Miami Herald
2 days ago
- Automotive
- Miami Herald
Honda Powers Team USA Through LA28 Olympic and Paralympic Games
At an event at American Honda Headquarters in Torrance, CA, American Honda President and CEO Kazuhiro Takizawa was joined by the U.S. Olympic & Paralympic Committee, LA28 representatives, community business partners, as well as Olympic and Paralympic stars to celebrate their announcement the automaker's support and expanding involvement in the LA28 Olympic and Paralympic games. On top of being a founding partner with LA28, the Japanese automaker is taking its support a step further. Honda will deliver a fleet of accessible vehicles, along with a "wide range of mobility products," and will also donate $1 million over a multi-year period to U.S. Olympic and Paralympic participants who require support. This support also extends to the athletes participating in the 2026 Winter Games in Milan-Cortina. "Honda will help the world's greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026," the company said in a statement. Both Honda's and Acura's lineups will be represented in the donation roster. The upcoming all-electric Honda 0-series EVs and the upcoming Acura RSX EV will be deployed alongside the funky, folding Honda Motocompacto e-scooter, side-by-sides, and motorcycles. Honda and Acura vehicles will also be the only models used as pace cars for endurance events during the games. Back in 1959, Honda opened its first U.S. store in Los Angeles, CA, selling scooters and motorcycles. In many ways, they endeared themselves to the community while establishing a foothold in the United States. Angelinos like me grew up knowing that Honda was deeply ingrained in the SoCal culture, so it's nice to see them embrace such an event with so much dedication and devotion. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
The Star
3 days ago
- Automotive
- The Star
Olympics-Honda partners with LA28 as Olympic sponsorship deals shift into gear
American Honda President & CEO Kazuhiro Takizawa announces Honda will become a founding partner and official automotive partner of Los Angeles's 2028 Olympic and Paralympic Games at Honda's U.S. headquarters in Torrance, California, U.S., June 2, 2025. REUTERS/Mike Blake LOS ANGELES (Reuters) -Honda was named as the automotive partner of the 2028 Los Angeles Olympics and Team USA on Monday in the latest domestic sponsorship deal for the sporting extravaganza. The Japanese automaker, which established its first U.S. operations in Los Angeles in June 1959, will provide a vehicle fleet for the LA Games and also serve as the partner for Team USA at the 2026 Winter Games in Milano Cortina. LA28 chairman Casey Wasserman said Honda was a natural fit given the company's deep roots in the Los Angeles region. "They will show up to support athletes in their journeys to train for and compete in the Olympics," Wasserman said. "And they will use us as an opportunity to showcase the best of their vehicles and their technology." With the deal, the LA Games has now eclipsed $1.5 billion in sponsorship revenue amid a flurry of dealmaking in the first half of the year. Officials at LA28, the private, non-profit company organising the Games, told Reuters they were confident they will reach or exceed their overall target of $2.5 billion in sponsorship revenue by the time the Olympic flame reaches Southern California. "Our hope is that we would get between $1.8 billion and $2 billion this year and I'm optimistic that we'll hit those numbers," said John Slusher, CEO of U.S. Olympic and Paralympic Properties. "Anything can happen, but sitting here today, I feel very optimistic that we'll reach or exceed our $2.5 billion sponsorship number by the time we hit the Games." The Paris Games last year had domestic sponsorship revenues of over $1.2 billion while the Tokyo 2020 Games, hosted in 2021 due to the pandemic, broke all records for domestic sponsorship deals with more than $3 billion of revenues. PARIS TAILWINDS LA28 has announced half a dozen deals so far this year following the Paris Games, which were widely viewed as a success by athletes, fans, broadcasters and sponsors. Last month, LA28 named Archer Aviation as its air-taxi provider and appointed data cloud analytics company Snowflake as its official data collaboration provider. Slusher said as many as nine more sponsorship deals could be announced before year's end. "It was going pretty slow last year but coming out of the Paris Games and starting in November and December, things really started cranking at an incredibly high rate," he said. "NBC did such an amazing job of promoting and showing off the Paris Games here in the U.S. and Team USA did such a great job performing at a high level. It gave us a huge tailwind." LA28's roughly $7 billion budget will be paid for with money from the International Olympic Committee and IOC sponsors as well as domestic partnerships like the one with Honda, ticket sales, licensing, merchandise sales and other revenues. That money will cover a wide variety of expenses related to setting up and staging the Games including renting venues, Games operations and the opening and closing ceremonies. TAXPAYER CONCERNS The 1984 Los Angeles Olympics turned a profit and became a model for future Games but other host cities, including Sydney in 2000, Athens in 2004 and Rio de Janeiro in 2016, blew well past their budgets. The city of Los Angeles is currently grappling with a potential budget shortfall for this fiscal year and beginning the difficult and costly process of rebuilding from January's devastating wildfires. LA and California taxpayers could be on the hook for a portion of the Games budget if there are large cost overruns but Slusher, formerly a long-time Nike executive, said he was focused on making sure that does not happen. "It was stressed before I started the job that we want to have an amazing Games, turn a profit, and obviously under no circumstances are we going to be in a situation where the taxpayers foot the bill," he said. "That was made clear to me before I signed on and every day I wake up making sure I'm focused on that. That being said, I feel very optimistic about hitting our goals if not exceeding them from a revenue standpoint. "We'll fulfill Casey's commitment of having an amazing games and doing so in a way that leaves money for the city of Los Angeles as opposed to leaving a burden on the taxpayers." The Games will take place from July 14-30, 2028, and the Paralympic Games from August 15-27, 2028. (Reporting by Rory Carroll in Los Angeles; Editing by Ken Ferris)
NBC Sports
3 days ago
- Automotive
- NBC Sports
HONDA SUPPORTING THE HOME TEAM AS FOUNDING PARTNER OF LA28 OLYMPIC AND PARALYMPIC GAMES AND OFFICIAL AUTOMOTIVE PARTNER OF TEAM USA
As a Founding Partner, Honda will work closely with LA28 to deliver an accessible vehicle fleet for the Olympic and Paralympic Games using a wide range of mobility products Official Automotive Partnership includes Honda support of U.S. Olympic and Paralympic teams in the Olympic and Paralympic Winter Games Milano Cortina 2026 and LA28 Games Honda makes multi-year $1M donation dedicated to helping individuals reach their life's potential, supporting the spirit of the U.S. Olympic and Paralympic Movement Partnership reflects Honda investment in America including U.S. headquarters in Los Angeles for more than 60 years and over 30,000 U.S. associates across the country TORRANCE, CALIF. (June 2, 2025) – Honda will help the world's greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026. The partnership was announced today by LA28, the U.S. Olympic & Paralympic Committee (USOPC) and Honda during a celebration at the American Honda headquarters in Torrance, California. American Honda President & CEO Kazuhiro Takizawa was joined by LA28 Chairperson & President Casey Wasserman, LA28 CEO Reynold Hoover, U.S. Olympic & Paralympic Properties CEO John Slusher, USOPC CEO Sarah Hirshland, and LA28 Chief Athlete Officer Janet Evans, in addition to U.S. Olympians and Paralympians Misty May-Treanor, Sara Hughes and Susannah Scaroni, along with community and business partners. 'The founders of Honda established our first U.S. operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide,' said Kazuhiro Takizawa, President & CEO of American Honda Motor Co., Inc. 'On behalf of our 30,000 associates across the U.S. and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games.' 'In 2028, thousands of athletes will descend on Los Angeles to chase their Olympic and Paralympic dreams. LA28 and Honda share a belief in the power of those dreams—and in the ability of the Games to inspire people everywhere to reach for excellence,' said Casey Wasserman, LA28 Chairperson and President. 'I'm proud to welcome Honda—a company deeply invested in the U.S. and the LA region—to the LA28 and Team USA family as a Founding Partner. Together we will drive excellence and innovation for the Olympic and Paralympic Movements.' 'We are thrilled to welcome Honda to the family of Team USA and LA28 partners, and we are grateful for their support of Team USA athletes as they chase their Olympic and Paralympic dreams,' said USOPC CEO Sarah Hirshland. 'The LA28 Games will be transformative for athletes and fans alike, and partners like Honda will help tell that story and drive Olympic and Paralympic engagement to new levels.' Honda Role as an LA28 Founding Partner As a Founding Partner and the Official Automotive Partner, Honda will work closely with LA28 on an accessible vehicle fleet for the Games, featuring a wide range of mobility products—helping thousands of athletes, officials and other key Games stakeholders from around the world move across Southern California. 'Few events embody perseverance, self-belief, the spirit of competition and the pursuit of excellence like the Olympic and Paralympic Games—qualities that align with the longstanding Honda global brand slogan, 'The Power of Dreams – how we move you',' added Takizawa. 'The dreams of Honda associates serve as the driving force of our company, leading Honda to take on challenges to create a freedom of mobility that moves people physically, while also moving them emotionally. In this way, we can help the world's greatest athletes—and people everywhere—fulfill their own life's potential and enjoy their lives.' Honda will offer a wide range of mobility products for usage throughout the Games, maximizing the use of electrified vehicles like the upcoming Honda 0 Series and Acura RSX. Honda also will provide powersports products including motorcycles, ATVs and side-by-sides, as well as Motocompacto e-scooters plus Honda Marine engines. Additionally, LA28 plans for Honda and Acura vehicles to act as the official pace vehicles for all LA28 endurance events. This partnership builds on the six-decade commitment of Honda to Los Angeles and communities across the country. Honda will continue to support the spirit of the Games by committing $1 million over the next four years to organizations that help individuals reach their life's potential, on and off the field. This is on top of the more than $16 million committed by Honda and the Honda USA Foundation this year to support organizations advancing mobility, education, environment, traffic safety and community initiatives. Honda and NBCUniversal look forward to expanding the partnership to include a multi-platform media collaboration with NBCUniversal, spotlighting Honda across coverage of both Milano Cortina 2026 and the LA28 Games. 'Honda has a rich history in the United States, with deep roots in Los Angeles, and their commitment to achieving excellence directly connects to the spirit of the Olympic and Paralympic Games,' said Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal. 'They are the perfect partner to join the Movement for both LA28 and Milan-Cortina, and we are excited to showcase empowering stories with Honda's support throughout our comprehensive coverage of the Games. We look forward to extending our strong partnership with Honda across NBCUniversal.' Honda Commitment to Supporting the Dreams of Athletes Honda has long supported athletes in their efforts to achieve their Olympic and Paralympic dreams. Global Honda was proud to sponsor three Paralympic athletes who competed at the Paris 2024 Paralympic Games, including U.S. Paralympian Susannah Scaroni, who spoke during the press conference, and medaled in four Para Track & Field disciplines: 800m, 1500m, 5000m and the Marathon. Scaroni won a gold medal in the Tokyo 2020 Paralympic Games and is an LA28 hopeful. Additionally, for nearly four decades, Honda has sponsored the Collegiate Women Sports Awards and the prestigious Honda Cup, which counts numerous U.S. Olympic medal winners among its ranks including Southern California natives Lisa Fernandez (3x Gold Medalist, Softball) and Misty May-Treanor (3x Gold Medalist, Volleyball), who was on hand at the press announcement. Honda in Southern California Honda has shared a special bond with Los Angeles since 1959, when it opened its first U.S. office in a Pico Boulevard storefront. Just five years later, the company moved to Gardena, eventually settling into its current corporate campus in Torrance in 1990. Over the decades, Honda's ties to Southern California have only deepened—through long-standing partnerships with cultural institutions, live sport competitions, local attractions and venues across Southern California. Additional background on Honda's enduring relationship with SoCal and Honda in America is available here. ABOUT LA28 OLYMPIC AND PARALYMPIC GAMES The LA28 Games will mark Los Angeles' third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee. ABOUT HONDA IN AMERICA Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet. Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 620 U.S. suppliers to produce a diverse range of Honda products using domestic and global parts. Honda has built automobiles in America for over 40 years, and in 2024, nearly 64% of all Honda and Acura automobiles sold in the U.S. were produced in America. Honda also conducts research and development activities at 23 facilities in America where it fully designs, develops and engineers many of the products the company manufactures in America. Honda and Acura high-performance racing programs are also conducted in America including the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support. Learn more with the Honda Digital FactBook. ABOUT TEAM USA Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit ABOUT NBCUNIVERSAL NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. ### LA28 Press Contact: Press@ Honda Press Contact: Andrew Quillin andrew_quillin@ —LA28—
