10-03-2025
What do Crufts winners get? This is how much prize money they receive
Crufts brings thousands of dogs and tens of thousands of visitors to the NEC every year for four days of competitions and displays.
The very first show was held at the Royal Agricultural Hall in Islington back in 1891 and was named after founder Charles Cruft.
The Guinness Book of Records has officially recognised Crufts as the world's largest dog show.
More than 150,000 people were expected to attend in 2025, and a record number of more than 166,500 people attended the show in 2019. So, with that reputation and popularity, what do the winners get?
READ MORE:
Crufts 2025 Day 1 results with Terrier and Hound winners announced
Crufts 2025 Day 2 results with Utility and Toy group winners announced
Crufts 2025 Day 3 results with Gundog group winner announced
Crufts 2025 Day 4 results with Working, Pastoral and Best in Show winners announced
A spokesman for The Kennel Club told Birmingham Live: "The Best in Show winner receives prize money of £200. For the vast majority of breeders, it is about the prestige, not the money."
The prize money is twice what it used to be in previous years but hasn't changed in some time.
The winners also receive a replica of the solid silver Keddall Memorial Trophy, which is named after Robert Keddall, show manager for 30 years.
Despite the relatively modest cash prize for the winner at what is the world's biggest celebration of man's best friend, the title can lead to sponsorship deals and stud fees which can bring in big money.
Experts have said a puppy from a Crufts winner could be expected to sell for around £1,500 but the real money is in hiring out male dogs for breeding. It's been claimed that a Best of Breed winner can rake in up to £250,000 in stud fees for his owner and sire up to 300 litters.
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