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Time of India

Sidharth Malhotra urges consumers to make a healthy switch with Real

HighlightsReal, India's fruit juice and beverage brand from Dabur India, has launched a new campaign titled 'Keep It Real with Real Activ Coconut Water,' featuring Bollywood actor Sidharth Malhotra. The campaign encourages consumers to switch from sugary cold drinks to Real Activ Coconut Water, promoting healthy hydration without added sugar. Mayank Kumar, Vice President of Marketing at Dabur India, emphasized that the campaign aims to advocate for healthy hydration, while Sidharth Malhotra highlighted the alignment of the product with his commitment to fitness and authenticity. Real, India's fruit juice and beverage brand from Dabur India , has announced the launch of its new campaign, "Keep It Real with Real Activ Coconut Water ." This new campaign for Real Activ Coconut water , fronted by Bollywood actor Sidharth Malhotra . Malhotra urges consumers to switch from their cold drink with five cubes of added sugar to Real Activ Coconut Water with no added sugar for refreshing and healthy hydration . The campaign features Malhotra, known for his healthy lifestyle believing in the life philosophy of 'Keeping it Real Always'makes him the perfect choice for this campaign. The campaign will be rolled out across digital platforms, TV, and other media channels, emphasising the message that real change starts with real choices. 'Our 'Keep It Real' campaign seeks to fill this crucial gap by advocating for healthy hydration and presenting Réal Activ Coconut Water as the ideal choice. We're thrilled to partner with Sidharth Malhotra, whose commitment to fitness and authentic lifestyle perfectly embodies the essence of this initiative,' said Mayank Kumar , vice president marketing , Dabur India. Malhotra said, 'I try to keep things real, whether it's how I train, what I reach for to stay refreshed or even my social media bio. That's why this association with Réal Activ Coconut Water felt like a natural fit- it's simple, clean, and just works for my routine.' Watch the video here: