Latest news with #KeiraRathbone
BBC News
10-05-2025
- Entertainment
- BBC News
Typewriter artist to draw live pictures at Falmouth Library
An artist who uses a typewriter to make art will be doing live drawings at a Rathbone will draw pictures of people using what she calls her "time-travelling" writing device on 10 one will take about 10 minutes and people can walk away with a "piece of work that's about them", she event at Falmouth Library will run from 10:00 BST to 17:00. Rathbone said she started doing typewriter artwork about 22 years ago when she realised she could better express herself through art than words."When I had the typewriter in front of me I wanted to type but I didn't know what to say so I just started pressing."She explained that rather than seeing a row of letters, she saw a corner or a shape."That's when the characters started looking like shapes and textures to me," she said the typewriter "almost felt like a time-travelling device" and she loved using it to interact with the described how the typewriter takes people back, captures them in the present, and the experience "sticks in their heads later". "People can have a piece of work that's about them... the essence of them, sort of boiled down to minimal characters," she added.
Campaign ME
10-04-2025
- Entertainment
- Campaign ME
All the Grand Prix campaigns at Dubai Lynx
Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, unveiled the standout campaigns of its 2025 Awards at a ceremony held at Emirates Golf Club in Dubai. The awards celebrated the most impactful and innovative work from across the region's creative landscape. All the Campaign's that won at Dubai Lynx This year's Grand Prix winners are: '5 VS 5' for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Entertainment. This campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh, ProdCo, London / Icon Films Sofia / Firevision SFK, Sofia 'Birthmark Stories' for Hungerstation, by VML, Riyadh, won the Grand Prix in Creative Effectiveness. The campaign included Hungerstation as the brand, with VML, Riyadh and Dreambox Films, Riyadh. View this post on Instagram A post shared by VML MENA (@vml_mena) 'Blind Faith' for Bank Al Etihad, by VML, Amman, won the Grand Prix in Design. The campaign included Bank Al Etihad as the brand, with VML Amman as the agency. Bank al Etihad and VML Amman relaunched their 'Blind Faith' campaign for Ramadan 2025, an inclusive initiative that addresses the barriers faced by the visually impaired during this month. Read about it here. 'Bribe Bucket' for KFC, by TBWA\RAAD, Dubai, won the Grand Prix in Media. The campaign included KFC as the brand, with TBWA\RAAD, Dubai as the agency, Piloto Sao Paulo / Power League Gaming, Dubai for production, and Hearts & Science, Dubai. Capitalising on Call of Duty's proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin' chicken to 'barter for mercy'. Read about it here. 'Careem Beach' for Careem, by Careem, Dubai, won the Grand Prix in Outdoor. The campaign was created and launched by Careem, Dubai. The Careem Beach campaign offers deliveries to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from docking stations near the beach. Read about it here 'Everything or Nothing' for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Film Craft. The campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh as the agency, Riff Raff Fillms, London / La Casa Films, Providencia, Riff Raff Films, London for production. 'Explosion' for Al Joumhouria, by TBWA\RAAD, Dubai, won the Grand Prix in Industry Craft. The campaign included Al Joumhouria as the brand, with TBWA\RAAD, Dubai as the agency, and Keira Rathbone, Typewriter Artist, London. Lebanese daily newspaper Al Joumhouria has launched its 'Uncensored Press: Breaching the Algorithm' campaign in partnership with TBWA\Raad to share the truth behind war and survival stories in the Middle East, which the brand believes is being systematically erased by automated algorithms on social media. Read about it here. 'Highlight Your Balls' for Testicular Cancer Society, by FP7 McCann, Dubai, won the Grand Prix for Good. The campaign included Testicular Cancer Society as the brand, with FP7 McCann, Dubai as the agency and Magna Global, Dubai, UM Birmingham, Universal Media House, Dubai, and Universal Media London. Launched in time for Cancer Awareness month in April, 'Highlight Your Balls' campaign demonstrates why self-checks are so important through this video campaign. Read about it here. 'Insured Billboards' for easypaisa, by IMPACT BBDO, Dubai, won the Grand Prix in Healthcare. The campaign included easypaisa as the brand, with Impact BBDO, Dubai as the agency, BBDO Pakistan, Lahore, and Rabbit Hole Films, Karachi, and OMD Dubai, Ishtehari, Karachi, Core Media, Lahore, and Raheem International, Lahore. By turning billboards into platforms for action, easypaisa and Impact BBDO have highlighted the importance of insurance — not just as a product, but its very essence: safeguarding lives and livelihoods, starting with labourers involved in the campaign. Read about it here. 'Journey into Herstory' for Al-Futtaim Toyota, by Al Futtaim Motors Toyota, Dubai won the Grand Prix in Audio & Radio. This campaign Al-Futtaim Toyota as the brand, and Memac Ogilvy, Dubai, PHD Media MENA, Dubai, Gambit Communications, Dubai. In line with Emirati Women's Day, which is annually marked on the 28th of August, Al-Futtaim Toyota has teamed up with Dubai's Roads and Transportation Authority (RTA), Memac Ogilvy, and PhD to honour influential and inspiring Emirati women through the 'Journey into HerStory' campaign. Read all about it here. 'Obsession' for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Social & Influencer. The campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh as the agency, and Riff Raff Films, London. Known for its cinematic and dramatised sports trailers, Riyadh Season has released another trailer for the boxing rematch between boxing professionals Oleksandr Usyk and Tyson Fury. Read about it here. 'Selfless Shelves' for Puck, by FP7 McCann, Dubai, won the Grand Prix in Creative Commerce, Direct, and Glass: The Award for Change. The campaign Selfless Shelves included Puck as the brand, with FP7 McCann, Dubai, Tres Content, Dubai, PHD Media MENA, Dubai, and Current Global, Dubai for media and PR. In the midst of a prolonged conflict that caused countless families to flee their homes in Lebanon, Puck launched its Recipe for Change campaign to empower and support Lebanese mothers and families by offering a sustainable source of financial support while celebrating Lebanon's rich culinary heritage during Ramadan. Read about it here. 'Speedy Disclaimer Hijack' for STING, by IMPACT BBDO, Dubai, won the Grand Prix in Film. The campaign included STING as the brand, with Impact BBDO, Dubai as the agency, BBDO Pakistan, Lahore, and Rock N Roll Productions, Lahore, and Starcom Pakistan, Lahore. Take a look here. 'The 4th Judge' for The Ring, by BigTime Creative Shop, Riyadh, won the Grand Prix in Digital Craft. The campaign included The Ring as the brand, with Bigtime Creative Shop, Riyadh as the agency, Genosha, Buenos Aires, and Flavor Studio, Sao Paulo. BigTime Creative Shop has unveiled The Last Crescendo, a cinematic film promoting the highly anticipated rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol. The film, inspired by grand opera, follows BigTime's Four Crown Showdown and aims to capture the drama surrounding the Riyadh's Kingdom Arena. In addition to the film, BigTime Creative Shop also created an AI-powered fourth judge that will score the upcoming fight. Read about it here. 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai, won the Grand Prix in Print & Publishing, Integrated, and Creative Strategy. The campaign included Annahar Newspaper as the brand, with Impact BBDO, Dubai as the agency, Addition, New York, and An-Nahar Newspaper, Beirut, Impact BBDO, Beirut, and Impact Porter Novelli, Dubai. Lebanese newspaper Annahar introduced the world's first AI designed to perform presidential duties for Lebanon. Read about it here. 'The Second Release' for Billboard Magazine, by SRMG Labs, Riyadh, won the Grand Prix in PR. The campaign included Billboard Magazine as the brand, with SRMG Labs, Riyadh as the agency, and Billboard Arabia, Riyadh, Eyedia Production, Riyadh, and SRMG Labs, Riyadh. Read about it here. 'Unsilence The Crowd' for Sela x Newcastle United, by Sela, Jeddah / VML, London, won the Grand Prix in Brand Experience & Activation. The campaign included Sela X Newcastle United as the brand, with Sela, Jeddah and VML, London as the agencies, Sela, Jeddah, VML, London, Spectacle, London, Cute Circuit, London, and Sela Jeddah for production. To get an overview of all the winners from the night, click here.
Campaign ME
10-02-2025
- Entertainment
- Campaign ME
Lebanon newspaper campaign reveals algorithm censorship of war correspondence
From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters. Lebanese daily newspaper Al Joumhouria has launched its 'Uncensored Press: Breaching the Algorithm' campaign in partnership with TBWA\Raad to share the truth behind war and survival stories in the Middle East, which the brand believes is being systematically erased by automated algorithms on social media. The algorithms, which were initially intended to safeguard users, now flags images critical to war correspondence and genuine reportage as 'sensitive' or 'violating guidelines', and in the process is obstructing journalists in the Middle East from sharing the realities of war and conflict, according to a statement shared with Campaign Middle East. 'While social media algorithms are intended to protect users, they are also inadvertently silencing essential narratives from conflict zones,' said Naji Murr, Administrative Manager, Al Jouhmouria. 'We created Uncensored Press to stand up for journalists on the ground and to remind the world that the truth must not only be told, but also be heard,' Murr added. Strategic rollout of campaign to combat algorithmic censorship Al Joumhouria collaborated with artist Keira Rathbone to recreate scenes of conflict solely through letters and symbols typed on a typewriter. These intricate, typewritten visuals intend to retain the emotional and journalistic impact of the original images, while escaping automated censorship filters — proving that powerful images can endure when transformed into text. By using the very foundation of journalism — words — the 'Uncensored Press: Breaching the Algorithm' campaign ensures that crucial stories continue to be shared freely. 'Finding a way to bypass the social media algorithm that blocks the reality of the warzones in the Middle East – not allowing it to be seen in other parts of the world – was our tension point' Frederico Roberto, Executive Creative Director, told Campaign Middle East. 'We loved the idea of using typewriter art, an analog, iconic symbol of journalism, to breach that digital wall'. Kicking off in mid-January, the soft-launch of the campaign started on Al-Jouhmouria's social platforms. The campaign also had exposure through articles and display ads on the newspapers' digital platforms. It was then followed up by print campaign in several national newspapers in Lebanon, with the call-to-action to Sign the Petition so the social media giants address their algorithms' bias. Social community management initiatives were also rolled out to establish a two-way communication with other journalists and related entities, such as the Lebanon Press Club and Reporters without Borders, to further expand the initiative. Through its 'Uncensored Press' campaign, the Lebanese daily newspaper has called on the public to sign a petition at urging social media platforms to stop using algorithms as tools for silencing truth. Impact of the 'Uncensored Press' campaign This campaign has not only allowed the public to see otherwise suppressed images but has also sparked deeper conversations on the ethical consequences of algorithmic censorship. 'The best success metric of this campaign is how it's being shared by other news outlets such as MTV, Annahar, Dyar, Al Akhbar and Nidaa al Watan. Not only have they shared the initiative on their digital platforms, but they've also agreed to run the press ad campaign on their printed editions, promoting a competitor newspaper, and, as such, showcasing solidarity for the journalistic cause,' Murr told Campaign Middle East. 'Fellow reporters also showed their support for the project. 0 (zero) 'typics' – the name Keira Rathbone, the typewriter artist gives to this style of visual content – got censured so far, proving its efficiency in bypassing the Social Media algorithms and thus reaching other parts of the world,' Murr added. The initiative has reached close to 500,000 impressions, and its petition has received signatures from across the globe, including the UK, Brazil and Greece. Al Joumhouria's initiative has underscored the resilience of the press and highlights the urgent need for social media platforms to reevaluate their moderation strategies. By bringing these issues into the spotlight, the campaign aims to make a compelling demand that critical stories should not be erased under the guise of digital safety. 'The press was never meant to be silenced. As long as creative minds continue to challenge the status quo, it never will be,' a statement shared with Campaign Middle East read. 'Ultimately, this project shows that censorship can be circumvented, opening new avenues for journalists and activists to document human rights violations without interference.' CREDITS: Client: Al Jouhmouria Naji Murr, Administrative Manager, Al Jouhmouria Agency: TBWA\Raad Joe Lahham, TBWA\RAAD, Managing Director Frederico Roberto, TBWA\RAAD, Executive Creative Director Santiago Cuesta, TBWA\RAAD, Executive Creative Director Rony Skaf, TBWA\RAAD, Executive Digital Director Diana Georges, TBWA\RAAD Group Account Director Catherine Bannister, Chief Strategy Officer Romy Abdelnour, TBWA\RAAD, Head of Communications Aneeta Aby, Senior Strategist Sumanth Wilkins, TBWA\RAAD, Creative Director Ayman Shehade, Associate Creative Director Alaa Hamdar TBWA\RAAD, Associate Creative Director Kaustubh Pachpute, TBWA\RAAD , Senior Art Director Ayman Shehade, TBWA\RAAD, Copywriter Preetam Kotian, Senior Motion Designer Geron Sorsogon, TBWA\RAAD, Motion Designer Lea Moufarej, TBWA\RAAD, Corporate Communications Executive Ezzat Habra, TBWA\RAAD, Creative Services Director, Traffic
