Latest news with #KenzBeauty
Daily Mail
07-05-2025
- Business
- Daily Mail
Aussie mum scores huge win in David v Goliath legal battle against Louis Vuitton
An Aussie mum has scored a huge win in a lengthy legal battle against Louis Vuitton after the $429billion luxury brand tried to change the name of her brand. Rim Daghmash, founder of Kenz Beauty which is based on the Gold Coast, named her company in honour of her daughter, Kenzie, who is living with autism. The name also holds special meaning, translating to 'treasure of beauty' in Arabic. But her brand caught the attention of global fashion giant LVMH, which claimed that Kenz Beauty was 'deceptively similar' to one of its own labels, Kenzo. The company pushed for Ms Daghmash to change the name. Despite the legal pressure, the Queensland business owner refused to give in. 'A five-year-old will be able to tell the difference between Kenzo and Kenz Beauty, they are two totally different names,' Ms Daghmash told A Current Affair. The battle kicked off in 2023, as the two sides clashed over whether the mum-run beauty brand should be forced to rebrand. Ms Daghmash stood firm against the luxury giant, fighting to protect her deeply personal brand name. While LVMH proposed alternative names like 'The Beauty of Kenz' and 'Beautiful Kenz,' Ms Daghmash refused to change her business 'Kenzie is my autistic daughter's name, in Arabic (my heritage) it means my treasure,' she explained on her website. 'I called it Kenz Beauty, because Kenzie's beauty is out of this world, autistic children are so beautiful.' Eventually, both parties reached a compromise: the brand would be known as Kenz Beauty & Co. 'I think that they got sick of it as much as we did,' Ms Daghmash shared, speaking to Channel Nine. [I'm] very relieved because this business is my life. It means everything for me and for my family.' With the dispute now behind her, Ms Daghmash has moved to expand her business. With a growing clientele and a team of five professional skin therapists, Ms Daghmash continues to expand her range of beauty services. She now operates South Australia's only Moroccan hammam, a traditional, ladies-only day spa inspired by the ones she visited in her youth in the Middle East.
Yahoo
05-05-2025
- Business
- Yahoo
Defiant Aussie mum wins David vs Goliath battle against $429 billion company
An Australian small business owner has scored a huge win after fending off threats from one of the biggest companies in the world. Rim Daghmash named her brand Kenz Beauty because of her daughter Kenzie, and the name means "treasure of beauty" in Arabic. But the Queensland mum has accidentally triggered a fight with Louis Vuitton (LVMH), which has a market cap of more than $429 billion. The French fashion juggernaut has dozens of different brands under its umbrella, and one of them is called Kenzo. LVMH said Daghmash's beauty brand name was "deceptively similar" to theirs. Homeowner stands his ground against property developer in epic David vs Goliath fight Tax, HECS, Medicare: All the major cost-of-living relief coming for millions of Aussies Centrelink Work Bonus offers $4,000 boost to pensioners Louis Vuitton threw its global weight against the Queensland mum and wanted her to change the name to something different. Despite the threats, Daghmash refused to back down. "A five-year-old will be able to tell the difference between Kenzo and Kenz Beauty, they are two totally different names," Daghmash told A Current Affair. The David vs Goliath fight was revealed in 2023, and the two have been going back and forth over what the Queenslander's business should be called ever of the suggestions from LVMH were "The Beauty of Kenz", or "Beautiful Kenz". However, Daghmash stuck to her guns and wanted to stay as close to Kenz Beauty as possible. "Kenzie is my autistic daughter's name, in Arabic (which is my heritage) it means my treasure," she said on her website. "I called it Kenz Beauty... because Kenzie's beauty is out of this world, autistic children are so beautiful." The mum and LVMH eventually came to an agreement that the brand could be called Kenz Beauty & Co. "I think that they got sick of it as much as we did," Daghmash told the Channel 9 programme. "[I'm] very relieved because this business is my life. It means everything for me and for my family." Her victory in the legal battle has allowed her to expand her business. Daghmash went from selling beauty products from her house to opening the state's only Moroccan hammam, which is a type of ladies-only day spa that she used to attend when she was growing up in the Middle East. She now has a team of five skin therapists to offer a range of beauty in to access your portfolio
