Latest news with #KerrinPetty
ABC News
5 days ago
- Business
- ABC News
No and low-alcohol wine taste breakthrough claimed as Barossa Valley facility launches
One of the world's largest wine producers believes it has cracked the code in removing alcohol from its wines without impacting the taste. No and low-alcohol (NOLO) wines are one of the fastest-growing categories in the market as drinking habits change globally, but taste has been a major challenge for winemakers to overcome. Treasury Wine Estates (TWE) said it had developed an industry-first process to create a no-alcohol wine without compromising its flavour, while this week unveiling a $15 million state-of-the-art winemaking facility in South Australia's Barossa Valley. TWE chief supply and sustainability officer Kerrin Petty said the challenge was to capture the wine's aroma, a key to flavour. "How you then capture that and put it back into the wine — so that when the consumer tastes the wine, the first thing they do is smell it — starts to give you that perception of quality before they put it in their mouth." TWE introduced its first low-alcohol wine in 1993, but the new facility brings the de-alcoholisation process in-house. Mr Petty said TWE had a patent pending for its new process and had invested heavily in equipment. "It captures both the ability to remove alcohol but make incredible wines to capture aroma and the like," he said. "Making the wine with the best winemakers to make sure the mouthfeel is right, the aroma's right, and visually it's right — those three things together are what we define as a quality wine. "People have been at this for a while, and the technology is getting better so quickly, so [we're] making sure we bring the consumer along on the journey. The taste of NOLO wines compared to their alcoholic counterparts is one of the major challenges the industry has been working to overcome. University of Adelaide researcher Hannah Ford is studying the psychology behind consumer drinking trends and how that could help the struggling wine industry adapt. Dr Ford said the global shift towards NOLO wines was influenced by "social factors, habits, self-identity, emotional responses, and product tangibility". "Consumers are becoming more sober-curious, and moderation trends are growing. But we really wanted to understand what's driving consumers to try and buy NOLO wines," she said. "There's a rise in these products, but whether that's aligning with consumer needs we're not sure. "Taste is key and, coming from the marketing side, we want to understand a bit more around message framing and how that influences consumer acceptance." Dr Ford highlighted the need for more research across different wine styles, such as sparkling, rosé, white and red, as well as various alcohol strengths. Many smaller-scale winemakers have been producing NOLO wines, but Dr Ford expected more large winemakers to move into the space as drinking habits shifted. "We do expect to see a bit of market saturation with the bigger brands," Dr Ford said. "They have the potential benefit in that they have a loyal following or trust. "Consumers are perhaps more likely to try a NOLO wine that's associated with a brand they're familiar with."
Yahoo
5 days ago
- Business
- Yahoo
Treasury Wine Estates opens new low- and no-alcohol wine facility
Treasury Wine Estates (TWE) has opened a new in-house winemaking production facility for low- and no-alcohol wines in South Australia's Barossa Valley. With an investment of A$15m ($9.77m), the site was built over more than two years. It features 'state-of-the-art' dealcoholisation technology and "patent pending processes for treating the aromatic component of wine that locks in flavour", a statement from TWE said. Sarah Parkes, general manager of sales and marketing for TWE's global premium division, said: 'Flavour has historically been a barrier for wine drinkers exploring a no or low alcohol alternative – this technology has helped us solve the flavour puzzle, and it's had outstanding feedback from consumers so far.' The facility will produce low and no-alcohol wines for TWE's global portfolio, which includes brands like Squealing Pig, Pepperjack, Matua, 19 Crimes, Lindeman's, and Wolf Blass. TWE's chief supply and sustainability officer Kerrin Petty added: 'This state-of-the-art technology and proprietary process for de-alcoholisation is our latest step in building a hub of innovation, technology and sustainability in the Barossa Valley, where we've been crafting wine to delight consumers for more than a century.' Alongside the opening news, the Australian wine major also unveiled Sorbet, a new lower-alcohol wine range with an 8% ABV. Sorbet mixes wines like Prosecco, Rosé, Sauvignon Blanc, and Shiraz with fruit and berry flavours such as passionfruit, mango, and lemon. TWE, which first launched low-alcohol wines with its Seppelt range in 1993, said Sorbet will be available in Australia from October in partnership with Endeavour Group. In August last year, the Australian vintner announced plans to consolidate its premium wine brands unit. The move, which is expected to be completed by July, will merge its Treasury Premium Brands (TPB) and Treasury Americas (TBA) unit into a new Global Premium Brands (GPB) division. Last week, TWE lowered its forecast for a closely-watched profit metric amid pressure on US sales. The Australian wine group said it expects its EBITS to be around A$770m in the financial year ending 30 June. Treasury Wine Estates' previous forecast was for EBITS to be 'approximately $780m', itself reset in February. "Treasury Wine Estates opens new low- and no-alcohol wine facility" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
