Latest news with #KerstinNeuber
Al Bawaba
3 days ago
- Business
- Al Bawaba
PUMA's Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. The Voices, who joined PUMA in 2023 to advise the company on its sustainability strategy, will summarize the complex content of the report and focus on the issues that matter most to young audiences, including climate change and circularity. In doing so, they offer fresh takes on PUMA's environmental priorities, while reflecting the concerns and expectations of Gen-Z. 'As a brand, we know that publishing sustainability data isn't enough. Today's consumers want clarity, action and accountability and they want it communicated in ways that resonate,' said Kerstin Neuber, Senior Director Corporate Communications at PUMA. 'The Voices will help us share our challenges and achievements in a way that's accessible, honest and rooted in the issues young people want to know more about.' In its 2024 sustainability report, PUMA details the tangible process it's making to lower its carbon footprint across both its own operations and supply chain. This includes setting science-based targets, increasing renewable energy use and working closely with suppliers to drive measurable reductions. The brand is also stepping up its approach to circularity. In 2024, it reduced waste to landfill by 87.8% per footwear pair and diverted 99% of fabric waste from landfill, with the majority reused or recycled. To address material choices, PUMA has committed to sourcing deforestation-free bovine leather by 2030 and is partnering with the Textile Exchange and cattle farmers in Brazil to support both animal welfare and protect critical forest ecosystems that store vast amounts of carbon. It's also expanding initiatives like RE:FIBRE, the brand's textile-to-textile recycling programme, to cut reliance on virgin polyester and lower the environmental footprint of its products and packaging. PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials and made further progress with its sustainability targets, such as lowering its greenhouse gas emissions. The full report, containing more than 200 pages, was published in late April. As a result of its 'Conference of the People' event in London in 2022, PUMA made it a priority to be more proactive in communicating its sustainability strategy to younger audiences. New research commissioned by PUMA shows that more than half (55%) of 18–27-year-old consumers globally believe brands aren't being transparent enough about their environmental impact. Reducing carbon emissions is one of the top priorities for Gen-Z when it comes to responsible production, with one in four (25%) identifying it as a major concern.
Business Wire
4 days ago
- Business
- Business Wire
PUMA的Voices of a RE:GENERATION為年輕受眾呈現2024年永續發展報告
德國黑佐根奧拉赫--(BUSINESS WIRE)--(美國商業資訊)-- 運動品牌PUMA借助Voices of a RE:GENERATION倡議成員、Z世代環保主義者創作的影片和社群媒體內容，讓其2024年永續發展報告更易被年輕受眾理解。 2023年加入PUMA並就其永續發展策略向公司提供建議的Voices成員，將總結報告中的複雜內容，並聚焦氣候變遷和循環經濟等年輕受眾最關心的議題。他們以全新視角解讀PUMA的環境優先事項，同時反映Z世代的關切與期待。 PUMA企業傳播資深總監Kerstin Neuber表示：「身為品牌，我們深知僅發表永續發展資料是不夠的。如今的消費者希望資訊清晰、行動明確且有問責機制，同時希望這些內容以能引起共鳴的方式傳達。Voices成員將協助我們以通俗易懂、實事求是且緊扣年輕人關注議題的方式，分享我們的挑戰與成就。」 在2024年永續發展報告中，PUMA詳細闡述了其在自身營運和供應鏈中降低碳足跡的切實進展，包括設定科學碳目標、增加再生能源使用，以及與供應商密切合作以推動可衡量的減排。品牌還強化了循環經濟實務。2024年，每雙鞋類產品的掩埋廢棄物減少了87.8%，99%的面料廢棄物從掩埋場轉移，其中大部分被再利用或回收。 在材料選擇方面，PUMA承諾到2030年採購無森林砍伐的牛皮革，並與巴西的Textile Exchange和養牛戶合作，支援動物福利並保護儲存大量碳的關鍵森林生態系統。此外，公司還擴大了品牌的紡織品到紡織品回收計畫RE:FIBRE等措施，以減少對原生聚酯的依賴，並降低產品和包裝的環境足跡。 PUMA達成了九成產品使用回收或認證材料的目標，並在降低溫室氣體排放等永續發展目標上取得進一步進展。這份逾200頁的完整報告已於4月下旬發表。 繼2022年在倫敦舉行的「Conference of the People」活動後，PUMA將更積極地向年輕受眾宣傳其永續發展策略列為優先事項。PUMA委託展開的最新研究顯示，全球超過半數(55%)的18-27歲消費者認為，各品牌在環境影響方面的透明度不足。在負責任生產方面，減少碳排放是Z世代的首要任務之一，四分之一(25%)的受訪者將其視為主要關切。 如欲瞭解關於Voices of a RE:GENERATION倡議的更多資訊，可造訪 PUMA的FOREVER. BETTER.網站 以及Voices成員的個人Instagram頻道。在 此處 觀看Aishwarya Sharma的內容，在 此處 觀看Andrew Burgess的內容，在 此處 觀看Luke Jaque-Rodney的內容。 關於PUMA 躋身全球一流運動品牌之列的PUMA致力於設計、開發、銷售並行銷各種鞋類、服飾以及配件產品。超過75年來，PUMA積極為全球身手最迅捷的運動健將打造打破速度紀錄的產品，推動運動和文化的發展，從未懈怠。PUMA生產足球、跑步和訓練、籃球、高爾夫球以及賽車運動等類別的機能型或運動啟發型日常單品。它與知名設計師和品牌通力合作，將運動的影響力融入街頭文化和時尚。PUMA Group旗下品牌包括：PUMA、Cobra Golf以及stichd。該公司的產品遠銷至120多個國家，在全球約有2萬名員工，總部位於德國黑佐根奧拉赫。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
Business Upturn
4 days ago
- Business
- Business Upturn
PUMA's Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
Herzogenaurach, Germany: Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. This press release features multimedia. View the full release here: Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. The Voices, who joined PUMA in 2023 to advise the company on its sustainability strategy, will summarize the complex content of the report and focus on the issues that matter most to young audiences, including climate change and circularity. In doing so, they offer fresh takes on PUMA's environmental priorities, while reflecting the concerns and expectations of Gen-Z. 'As a brand, we know that publishing sustainability data isn't enough. Today's consumers want clarity, action and accountability and they want it communicated in ways that resonate,' said Kerstin Neuber, Senior Director Corporate Communications at PUMA.'The Voices will help us share our challenges and achievements in a way that's accessible, honest and rooted in the issues young people want to know more about.' In its 2024 sustainability report, PUMA details the tangible process it's making to lower its carbon footprint across both its own operations and supply chain. This includes setting science-based targets, increasing renewable energy use and working closely with suppliers to drive measurable reductions. The brand is also stepping up its approach to circularity. In 2024, it reduced waste to landfill by 87.8% per footwear pair and diverted 99% of fabric waste from landfill, with the majority reused or recycled. To address material choices, PUMA has committed to sourcing deforestation-free bovine leather by 2030 and is partnering with the Textile Exchange and cattle farmers in Brazil to support both animal welfare and protect critical forest ecosystems that store vast amounts of carbon. It's also expanding initiatives like RE:FIBRE, the brand's textile-to-textile recycling programme, to cut reliance on virgin polyester and lower the environmental footprint of its products and packaging. PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials and made further progress with its sustainability targets, such as lowering its greenhouse gas emissions. The full report, containing more than 200 pages, was published in late April. As a result of its 'Conference of the People' event in London in 2022, PUMA made it a priority to be more proactive in communicating its sustainability strategy to younger audiences. New research commissioned by PUMA shows that more than half (55%) of 18–27-year-old consumers globally believe brands aren't being transparent enough about their environmental impact. Reducing carbon emissions is one of the top priorities for Gen-Z when it comes to responsible production, with one in four (25%) identifying it as a major concern. More information about the Voices of a RE:GENERATION initiative can be found on PUMA's FOREVER. BETTER. website, and the individual Instagram channels of the Voices. Watch Aishwarya Sharma's content here, Andrew Burgess's content here, and Luke Jaque-Rodney's content here. PUMA PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
National Post
4 days ago
- Business
- National Post
PUMA's Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
Article content HERZOGENAURACH, Germany — Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. Article content The Voices, who joined PUMA in 2023 to advise the company on its sustainability strategy, will summarize the complex content of the report and focus on the issues that matter most to young audiences, including climate change and circularity. In doing so, they offer fresh takes on PUMA's environmental priorities, while reflecting the concerns and expectations of Gen-Z. Article content 'As a brand, we know that publishing sustainability data isn't enough. Today's consumers want clarity, action and accountability and they want it communicated in ways that resonate,' said Kerstin Neuber, Senior Director Corporate Communications at PUMA. 'The Voices will help us share our challenges and achievements in a way that's accessible, honest and rooted in the issues young people want to know more about.' Article content In its 2024 sustainability report, PUMA details the tangible process it's making to lower its carbon footprint across both its own operations and supply chain. This includes setting science-based targets, increasing renewable energy use and working closely with suppliers to drive measurable reductions. The brand is also stepping up its approach to circularity. In 2024, it reduced waste to landfill by 87.8% per footwear pair and diverted 99% of fabric waste from landfill, with the majority reused or recycled. Article content To address material choices, PUMA has committed to sourcing deforestation-free bovine leather by 2030 and is partnering with the Textile Exchange and cattle farmers in Brazil to support both animal welfare and protect critical forest ecosystems that store vast amounts of carbon. It's also expanding initiatives like RE:FIBRE, the brand's textile-to-textile recycling programme, to cut reliance on virgin polyester and lower the environmental footprint of its products and packaging. Article content PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials and made further progress with its sustainability targets, such as lowering its greenhouse gas emissions. The full report, containing more than 200 pages, was published in late April. Article content As a result of its 'Conference of the People' event in London in 2022, PUMA made it a priority to be more proactive in communicating its sustainability strategy to younger audiences. New research commissioned by PUMA shows that more than half (55%) of 18–27-year-old consumers globally believe brands aren't being transparent enough about their environmental impact. Reducing carbon emissions is one of the top priorities for Gen-Z when it comes to responsible production, with one in four (25%) identifying it as a major concern. Article content More information about the Voices of a RE:GENERATION initiative can be found on PUMA's FOREVER. BETTER. website, and the individual Instagram channels of the Voices. Watch Aishwarya Sharma's content here, Andrew Burgess's content here, and Luke Jaque-Rodney's content here. Article content PUMA Article content PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Article content Article content Article content Article content Article content
Yahoo
4 days ago
- Business
- Yahoo
PUMA's Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
HERZOGENAURACH, Germany, June 04, 2025--(BUSINESS WIRE)--Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. The Voices, who joined PUMA in 2023 to advise the company on its sustainability strategy, will summarize the complex content of the report and focus on the issues that matter most to young audiences, including climate change and circularity. In doing so, they offer fresh takes on PUMA's environmental priorities, while reflecting the concerns and expectations of Gen-Z. "As a brand, we know that publishing sustainability data isn't enough. Today's consumers want clarity, action and accountability and they want it communicated in ways that resonate," said Kerstin Neuber, Senior Director Corporate Communications at PUMA. "The Voices will help us share our challenges and achievements in a way that's accessible, honest and rooted in the issues young people want to know more about." In its 2024 sustainability report, PUMA details the tangible process it's making to lower its carbon footprint across both its own operations and supply chain. This includes setting science-based targets, increasing renewable energy use and working closely with suppliers to drive measurable reductions. The brand is also stepping up its approach to circularity. In 2024, it reduced waste to landfill by 87.8% per footwear pair and diverted 99% of fabric waste from landfill, with the majority reused or recycled. To address material choices, PUMA has committed to sourcing deforestation-free bovine leather by 2030 and is partnering with the Textile Exchange and cattle farmers in Brazil to support both animal welfare and protect critical forest ecosystems that store vast amounts of carbon. It's also expanding initiatives like RE:FIBRE, the brand's textile-to-textile recycling programme, to cut reliance on virgin polyester and lower the environmental footprint of its products and packaging. PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials and made further progress with its sustainability targets, such as lowering its greenhouse gas emissions. The full report, containing more than 200 pages, was published in late April. As a result of its "Conference of the People" event in London in 2022, PUMA made it a priority to be more proactive in communicating its sustainability strategy to younger audiences. New research commissioned by PUMA shows that more than half (55%) of 18–27-year-old consumers globally believe brands aren't being transparent enough about their environmental impact. Reducing carbon emissions is one of the top priorities for Gen-Z when it comes to responsible production, with one in four (25%) identifying it as a major concern. More information about the Voices of a RE:GENERATION initiative can be found on PUMA's FOREVER. BETTER. website, and the individual Instagram channels of the Voices. Watch Aishwarya Sharma's content here, Andrew Burgess's content here, and Luke Jaque-Rodney's content here. PUMA PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on Contacts Media Contact: Kerstin Neuber – PUMA Corporate Communications – Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
